E-commerce Glossary

A/A Testing

A/A Testing is a quality control method where two identical versions of a webpage or app are comp...

A/B/n Testing

A/B/n testing is an advanced experimentation method that simultaneously compares multiple variant...

Above the Fold

'Above the Fold' refers to the visible portion of a webpage that users see without scrolling, typ...

A/B Testing

A/B testing is a controlled experimentation method where two versions of a webpage, app feature, ...

Acceleration Mobile Pages (AMP)

Acceleration Mobile Pages (AMP) is an open-source web framework developed by Google to create ult...

Accessibility

Accessibility in e-commerce refers to designing online stores and digital experiences that can be...

Accessibility (a11y)

Accessibility (a11y) is the practice of designing digital products, websites, and technologies th...

Access Log

An access log is a detailed record of every request made to a web server, documenting each visito...

Access Token

An access token is a secure credential used in authentication and authorization processes, granti...

Account

An account in e-commerce is a user's personalized digital profile within an online store, enablin...

Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a strategic B2B approach targeting specific high-value accounts ...

A+ Content

A+ Content (formerly Enhanced Brand Content) is an Amazon feature allowing brand-registered selle...

ACoS (Advertising Cost of Sale)

ACoS (Advertising Cost of Sale) is a critical e-commerce advertising metric that calculates the p...

Acquisition Cost

Acquisition Cost (Customer Acquisition Cost or CAC) is the total expense of acquiring a new custo...

Active Customers

Active Customers are individuals who have made a purchase within a specific recent timeframe, typ...

Active Subscriber

An active subscriber is a user who has opted into receiving communications from a business, demon...

Address Validation

Address validation is an e-commerce process of verifying and standardizing customer shipping addr...

Add to Cart (ATC)

Add to Cart (ATC) is a critical e-commerce interaction where customers select a product and indic...

Add to Cart Rate

Add to Cart Rate is a critical e-commerce conversion metric measuring the percentage of website v...

Ad Extensions

Ad Extensions are additional pieces of information that expand Google Ads, providing extra detail...

Admin

An admin (administrator) is a user with elevated system privileges who manages, configures, and c...

Admin API (GraphQL)

The Admin API using GraphQL is a powerful Shopify interface allowing developers to programmatical...

Advanced Cash on Delivery (COD)

Advanced Cash on Delivery (COD) is a flexible payment method allowing customers to pay for goods ...

Ad Viewability

Ad Viewability is a digital advertising metric measuring the percentage of ad impressions that ar...

Affiliate

Affiliate marketing is a performance-based digital marketing strategy where businesses reward ext...

Affiliate Marketing

Affiliate marketing is a performance-based digital marketing strategy where businesses reward ext...

After-Sale Service

After-Sale Service is the support and assistance provided to customers following a product purcha...

Age Verification

Age verification is a digital process that confirms a user's age before allowing access to age-re...

Agile Content Management

Agile Content Management is a dynamic, iterative approach to creating, organizing, and publishing...

AJAX Cart

AJAX Cart is a web technology enabling seamless shopping cart interactions without full page relo...

Algorithm

An algorithm is a step-by-step computational procedure or set of rules designed to solve specific...

Alternative Payment Method (APM)

Alternative Payment Methods (APMs) are digital payment options beyond traditional credit/debit ca...

Alt Text

Alt text (alternative text) is a concise, descriptive HTML attribute for images that provides con...

Amazon API

Amazon API is a set of programmatic interfaces enabling developers and businesses to interact wit...

Amazon Associates

Amazon Associates is an affiliate marketing program allowing website owners, bloggers, and conten...

Amazon Attribution

Amazon Attribution is an analytics and tracking tool that enables advertisers to measure the impa...

Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a service where sellers store products in Amazon's warehous...

Analytics

E-commerce analytics is the systematic collection, measurement, and interpretation of digital sto...

AOV (Average Order Value)

Average Order Value (AOV) is a crucial e-commerce metric that measures the average amount spent e...

API (Application Programming Interface)

An API (Application Programming Interface) is a set of protocols, tools, and definitions that all...

App

An application (app) is a software program designed to perform specific functions on digital devi...

App Block

An App Block in e-commerce platforms is a modular, customizable section of a webpage that can be ...

App Bridge

App Bridge is a Shopify development framework that enables developers to create embedded apps wit...

App Embed

App Embed refers to the integration of third-party applications or features directly within an e-...

App Proxy

An app proxy in e-commerce is a server-side routing mechanism that allows third-party application...

App Store

An App Store is a digital distribution platform where users can browse, download, and purchase so...

App Store Listing

An App Store Listing is the digital storefront for a mobile application, displaying critical info...

AR (Augmented Reality)

Augmented Reality (AR) is an interactive technology that overlays digital information, graphics, ...

AR Quick Look

AR Quick Look is an augmented reality technology enabling consumers to visualize products in thei...

Article

An article in e-commerce is a piece of content designed to inform, educate, or engage potential c...

Article Spinning

Article spinning is a content creation technique involving automated rewriting of existing text t...

Artificial Intelligence (AI)

Artificial Intelligence (AI) is a computer science discipline focused on creating intelligent mac...

ASN (Advance Shipping Notice)

An Advance Shipping Notice (ASN) is a detailed electronic document sent by a supplier to a buyer ...

Assets (Theme)

Assets in e-commerce themes are the collection of digital resources like images, stylesheets, Jav...

A-to-Z Guarantee

A-to-Z Guarantee is an Amazon customer protection policy ensuring buyers receive items exactly as...

Attribution

Attribution is a marketing analytics process that identifies and assigns credit to specific marke...

Attribution ID (Click ID)

An Attribution ID (Click ID) is a unique tracking identifier assigned to each marketing click or ...

Attribution Model

An attribution model determines how credit for conversions is assigned to different marketing tou...

Attribution Window

An attribution window is the specified time period during which a marketing touchpoint (like an a...

ATV (Average Transaction Value)

Average Transaction Value (ATV) is a key e-commerce performance metric measuring the typical mone...

Audience Segment

An audience segment is a specific group of potential customers defined by shared characteristics ...

Authentication

Authentication is a security process that verifies a user's identity before granting access to di...

Authorization

Authorization is a security process that determines an authenticated user's specific access right...

Auto Capture

Auto Capture is an e-commerce payment processing technique where customer payment information is ...

Automated Collection

Automated Collections are dynamic product groupings in e-commerce that automatically organize ite...

Automatic Discount

Automatic discounts are pre-configured price reductions applied to products or entire store order...

Automatic Discounts

Automatic discounts are pre-configured pricing reductions applied systematically to products, col...

Automation

Automation in e-commerce is the strategic use of technology and software to streamline business p...

Autoresponder

An autoresponder is an automated email or messaging system that sends pre-written, scheduled mess...

Average Order Value (AOV)

Average Order Value (AOV) is a crucial e-commerce metric that measures the average amount spent e...

Average Selling Price (ASP)

Average Selling Price (ASP) is a key performance metric that represents the typical price at whic...

Average Session Duration

Average Session Duration is a web analytics metric measuring the mean time users spend on a websi...

Average Time on Page

Average Time on Page is a web analytics metric measuring the mean duration visitors spend on a sp...

Average Transaction Value (ATV)

Average Transaction Value (ATV) is a critical e-commerce metric measuring the typical monetary va...

AVS (Address Verification System)

Address Verification System (AVS) is a security measure used in credit card transactions to reduc...

B2B (Business-to-Business)

B2B (Business-to-Business) refers to commercial transactions and interactions between two busines...

B2C (Business-to-Consumer)

B2C (Business-to-Consumer) refers to transactions and business models where companies directly se...

Back-End

Back-end refers to the server-side of a web application that manages data processing, storage, an...

Back in Stock

Back in Stock is an e-commerce notification feature that alerts customers when previously unavail...

Back in Stock Alerts

Back in Stock Alerts are automated notifications sent to customers when previously unavailable pr...

Backlink

A backlink is an incoming hyperlink from one website to another, serving as a digital reference o...

Backorder

A backorder occurs when a product is temporarily out of stock but can still be purchased, with th...

Backorder Notification

A backorder notification is an e-commerce feature allowing customers to request alerts when an ou...

Bandwidth

Bandwidth in e-commerce refers to the maximum data transfer rate of an online store or website, d...

Banner

A banner is a graphical advertisement or informational display typically placed prominently on we...

Banner Ad

A banner ad is a digital advertising format featuring graphical display advertisements placed on ...

Barcode

A barcode is a machine-readable optical label containing encoded product information using parall...

Barcode (EAN/UPC)

A barcode is a machine-readable optical label containing product identification information, typi...

Basket

A basket (or shopping cart) is a digital interface in e-commerce that allows customers to tempora...

Batch Processing

Batch processing is a data management technique where multiple transactions or tasks are grouped ...

Bayesian Statistics

Bayesian Statistics is a probabilistic approach to data analysis that updates prior beliefs with ...

Behavioral Analytics

Behavioral analytics is a data-driven approach that tracks, analyzes, and interprets user actions...

Behavioral Targeting

Behavioral targeting is a digital marketing strategy that uses data about users' online activitie...

Below the Fold

'Below the Fold' refers to the website content area not immediately visible when a webpage first ...

Billing

Billing is the financial process of generating and sending invoices to customers for products or ...

Black Friday

Black Friday is the day after Thanksgiving in the United States, marking the beginning of the hol...

Black Hat SEO

Black Hat SEO refers to unethical and manipulative search engine optimization techniques that vio...

Blended CAC

Blended Customer Acquisition Cost (CAC) represents the total marketing and sales expenses divided...

Blended ROAS

Blended ROAS (Return on Ad Spend) is a holistic marketing metric that calculates total revenue ge...

Blocks (Theme)

Blocks in e-commerce themes are modular, customizable content sections that allow merchants to bu...

Blog

A blog is a regularly updated online platform where individuals or businesses publish articles, o...

Blogging

Blogging is a content marketing strategy where individuals or businesses create and publish regul...

Blog Post

A blog post is a regularly updated online article published on a website, typically written in an...

BOGO (Buy One

BOGO (Buy One Get One) is a promotional pricing strategy where customers receive a second item fr...

BOPAC (Buy Online Pick Up At Curbside)

BOPAC (Buy Online, Pick Up At Curbside) is an e-commerce fulfillment strategy allowing customers ...

BOPIS (Buy Online

BOPIS (Buy Online, Pick Up In Store) is a retail fulfillment method allowing customers to purchas...

Bounced Email

A bounced email is an electronic message that cannot be successfully delivered to the recipient's...

Bounce Rate

Bounce Rate is a web analytics metric measuring the percentage of website visitors who leave a pa...

Brand

A brand is the unique identity, perception, and emotional connection a business creates with its ...

Brand Awareness

Brand Awareness is the extent to which consumers recognize, recall, and associate a brand's ident...

Branded Keywords

Branded keywords are search terms that include a specific brand's name, product line, or trademar...

Brand Equity

Brand Equity represents the total perceived value of a brand in customers' minds, encompassing em...

Branding

Branding is the strategic process of creating a unique, memorable identity for a business through...

Brand Integrity

Brand integrity represents a company's commitment to consistently delivering on its core values, ...

Breadcrumbs

Breadcrumbs are a website navigation aid that shows users their current location within a site's ...

Breakeven Point

The breakeven point is the sales volume where total revenue equals total costs, indicating the mi...

Brick-and-Mortar

Brick-and-mortar refers to traditional physical retail stores with a physical location where cust...

Browse Abandonment

Browse abandonment occurs when potential customers visit an online store, view products, but leav...

Browser

A browser is a software application used to access, retrieve, and display information on the Worl...

Bucket Testing

Bucket testing, synonymous with A/B testing, is an experimental methodology where users are rando...

Bundle

A bundle is a strategic product offering where multiple items are grouped and sold together at a ...

Bundling

Bundling is a strategic pricing and marketing technique where multiple products or services are c...

Business Manager (Meta)

Business Manager is a centralized platform by Meta (Facebook) that allows businesses to manage mu...

Buy Box

The Buy Box is the white box on Amazon product pages where customers can directly click 'Add to C...

Buyer Persona

A buyer persona is a semi-fictional representation of an ideal customer, created using market res...

Buy Now Pay Later (BNPL)

Buy Now Pay Later (BNPL) is a flexible payment method allowing consumers to purchase products imm...

Caching

Caching is a performance optimization technique that stores frequently accessed data in a fast-ac...

Call to Action

A Call to Action (CTA) is a strategic marketing element designed to prompt immediate audience res...

Campaign

A campaign is a coordinated marketing effort designed to achieve specific business objectives wit...

Canonicalization

Canonicalization is an SEO technique that identifies a preferred URL version when multiple simila...

Canonical URL

A canonical URL is an HTML link element that specifies the primary or 'preferred' version of a we...

Card on File

Card on File (CoF) is a payment method where customers securely store their credit or debit card ...

Card Tokenization

Card tokenization is a security process that replaces sensitive credit card details with a unique...

Carousel

An e-commerce carousel is an interactive, sliding image or product display that allows customers ...

Cart

A cart in e-commerce is a digital shopping basket where customers temporarily store selected prod...

Cart Abandonment

Cart abandonment occurs when online shoppers add items to their shopping cart but exit without co...

Cart Abandonment Flow

Cart abandonment flow is a strategic e-commerce process designed to recover potentially lost sale...

Cart Abandonment Rate

Cart Abandonment Rate is the percentage of online shoppers who add items to their shopping cart b...

Cart Drawer

A cart drawer is a user interface element in e-commerce websites that allows customers to view th...

Cart Page

The cart page is a critical e-commerce webpage where customers review selected products, modify q...

Cart Recovery

Cart recovery is a strategic e-commerce technique aimed at re-engaging potential customers who ha...

Cart Transform (Functions)

Cart Transform functions are advanced e-commerce techniques that dynamically modify shopping cart...

Cart Value

Cart Value represents the total monetary amount of items currently in a customer's online shoppin...

Cash Flow

Cash flow is the total amount of money moving in and out of a business during a specific period. ...

Catalog

A catalog is a comprehensive listing of products or services offered by a business, typically org...

Catalogue

A catalogue is a comprehensive, organized listing of products or services, typically used by busi...

CCPA (California Consumer Privacy Act)

The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law enacted in 2018, g...

CDN (Content Delivery Network)

A Content Delivery Network (CDN) is a geographically distributed network of servers that cache an...

CDP (Customer Data Platform)

A Customer Data Platform (CDP) is a centralized software system that aggregates, cleanses, and un...

Chargeback Ratio

Chargeback ratio is the percentage of total transactions that result in a customer-initiated paym...

Chargeback Reason Code

A chargeback reason code is a standardized alphanumeric identifier assigned by credit card networ...

Checkout

Checkout is the final stage of an online purchase where customers review their cart, enter shippi...

Checkout Abandonment

Checkout abandonment occurs when potential customers add items to their cart but exit before comp...

Checkout Branding

Checkout branding is the strategic design and customization of the final purchase stage to reinfo...

Checkout Completion

Checkout completion is the final stage of an online purchase where a customer successfully submit...

Checkout Conversion Rate

Checkout Conversion Rate measures the percentage of customers who complete a purchase after initi...

Checkout Extensibility

Checkout extensibility refers to the ability to customize, modify, and enhance the checkout proce...

Checkout Extensibility: Pixels

Checkout extensibility pixels are tracking codes or JavaScript snippets integrated into e-commerc...

Checkout Extensibility: Post-Purchase

Checkout extensibility refers to the ability to customize and enhance the post-purchase experienc...

Checkout.liquid (Deprecated)

Checkout.liquid was a Shopify theme template file used to customize the checkout page's design an...

Checkout Optimization

Checkout optimization is the strategic process of refining and improving the final purchasing sta...

Checkout UI Extension

A Checkout UI Extension is a customizable interface element integrated directly into an e-commerc...

Checkout Validation

Checkout validation is a critical e-commerce process that verifies customer information, payment ...

Churned Customer

A churned customer is an individual who previously purchased from a business but has stopped enga...

Churn Rate

Churn rate is the percentage of customers who stop doing business with a company within a specifi...

CIF (Cost

Cost, Insurance, and Freight (CIF) is an international shipping term where the seller pays for tr...

CIP (Carriage and Insurance Paid To)

Carriage and Insurance Paid To (CIP) is an international trade term where the seller pays for car...

Clickbait

Clickbait is a sensationalized headline or content designed to attract maximum clicks through pro...

Click ID (fbclid/gclid)

Click ID (fbclid/gclid) is a unique tracking parameter added by advertising platforms like Facebo...

Click-Through Rate (CTR)

Click-Through Rate (CTR) is a critical digital marketing metric measuring the percentage of peopl...

Client

A client is an individual, business, or entity that purchases products, services, or solutions fr...

Client-Side Rendering (CSR)

Client-Side Rendering (CSR) is a web development technique where JavaScript frameworks render web...

Closed-Loop Attribution

Closed-loop attribution is an advanced tracking methodology that connects marketing touchpoints d...

CLS (Cumulative Layout Shift)

Cumulative Layout Shift (CLS) is a critical web performance metric measuring visual stability by ...

CLV (Customer Lifetime Value)

Customer Lifetime Value (CLV) is a predictive metric that estimates the total revenue a business ...

CMP Mode (Consent Mode)

CMP (Consent Management Platform) Mode is a privacy-focused digital mechanism that enables websit...

CMS (Content Management System)

A Content Management System (CMS) is a software platform that enables users to create, manage, mo...

Co-Citation

Co-citation is an SEO and link analysis technique where two different websites are referenced tog...

COGS (Cost of Goods Sold)

Cost of Goods Sold (COGS) represents the direct expenses associated with producing or purchasing ...

Collaborator Account

A Collaborator Account is a specialized access level in e-commerce platforms that allows limited,...

Collection

A collection in e-commerce is a curated group of products organized by specific attributes like c...

Collection (Shopify)

A Shopify Collection is a grouping of related products that helps merchants organize and display ...

Collection Template

A Collection Template in e-commerce is a pre-designed layout used to display groups of related pr...

Comma Separated Values (CSV)

Comma Separated Values (CSV) is a simple, plain-text file format used for storing tabular data wh...

Commerce Components

Commerce Components are modular, pre-built technological solutions that enable businesses to rapi...

Commission

Commission is a percentage-based compensation paid to sales representatives, affiliates, or partn...

Committed Inventory

Committed Inventory represents the quantity of products already allocated for confirmed customer ...

Comparison Shopping

Comparison shopping is the practice of evaluating product prices, features, and reviews across mu...

Competitive Analysis

Competitive analysis is a strategic research process that identifies and evaluates direct and ind...

Consent API (Shopify)

A Consent API in e-commerce enables businesses to manage user data permissions, tracking preferen...

Consent Banner

A consent banner is a digital notification that requests user permission to collect, store, or pr...

Consent Management Platform (CMP)

A Consent Management Platform (CMP) is a specialized software solution that helps websites and di...

Consent Mode v2

Consent Mode v2 is a Google Analytics privacy framework enabling websites to respect user data pr...

Consignment

Consignment is a retail arrangement where a seller (consignor) provides goods to a seller (consig...

Content Delivery Network (CDN)

A Content Delivery Network (CDN) is a geographically distributed network of servers that cache an...

Content Hub

A content hub is a centralized, strategically organized digital platform that aggregates, curates...

Content Management

Content Management (CM) is a strategic process of creating, organizing, storing, and publishing d...

Content Management System (CMS)

A Content Management System (CMS) is a software platform that enables users to create, manage, mo...

Content Marketing

Content marketing is a strategic approach focused on creating, publishing, and distributing valua...

Contextual Advertising

Contextual advertising is a targeted digital marketing strategy where ads are displayed based on ...

Conversion

Conversion is a critical e-commerce metric representing the percentage of website visitors who co...

Conversion Rate

Conversion rate is a critical e-commerce metric measuring the percentage of website visitors who ...

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of websit...

Co-Occurrence

Co-occurrence in e-commerce analytics is a technique measuring how often different products, keyw...

Cookie

Cookies are small text files stored on a user's device by websites to remember user preferences, ...

Cookie Banner

A cookie banner is a website notification that informs users about the site's use of cookies, typ...

Cookie Consent

Cookie consent is a legal and ethical requirement where websites obtain explicit user permission ...

Cookie Lifetime

Cookie lifetime is the duration a browser stores and retains a specific tracking cookie before it...

Cooldown Period

A cooldown period in e-commerce is a specified timeframe during which a previously triggered prom...

Copyright

Copyright is a legal protection granting creators exclusive rights to their original works, preve...

Core Web Vitals

Core Web Vitals are a set of specific performance metrics that measure user experience on web pag...

Core Web Vitals: CLS

Core Web Vitals (CLS) measure visual stability in web page loading, specifically quantifying unex...

Core Web Vitals: INP

Interaction to Next Paint (INP) is a Core Web Vitals metric measuring page responsiveness by trac...

Core Web Vitals: LCP

Core Web Vitals: Largest Contentful Paint (LCP) is a critical performance metric measuring how qu...

Cornerstone Content

Cornerstone content refers to comprehensive, authoritative, and in-depth web pages or blog posts ...

Cost of Goods Sold (COGS)

Cost of Goods Sold (COGS) represents the direct expenses associated with producing or purchasing ...

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) is a critical digital marketing metric measuring the total cost of acq...

Cost Per Click (CPC)

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a fixed or bid-...

Cost Per Mille (CPM)

Cost Per Mille (CPM) is a digital advertising pricing model where advertisers pay for every 1,000...

Countdown Timer

A countdown timer is a dynamic visual element that displays a time-sensitive offer or event, crea...

Coupon Code

A coupon code is a specific alphanumeric sequence that customers enter during checkout to receive...

Coupon Conversion

Coupon conversion is the percentage of customers who successfully complete a purchase after recei...

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is a critical digital marketing metric measuring the total cost of acq...

CPC (Cost Per Click)

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a fixed or bid-...

CPL (Cost Per Lead)

Cost Per Lead (CPL) is a digital marketing metric measuring the average expense of acquiring a po...

CPM (Cost Per Mille)

Cost Per Mille (CPM) is a digital advertising pricing model where advertisers pay for every 1,000...

CPRA (California Privacy Rights Act)

The California Privacy Rights Act (CPRA) is a comprehensive data privacy law expanding upon the C...

Crawlability

Crawlability refers to how easily search engine bots can navigate, discover, and index web pages....

Crawl Budget

Crawl budget is the number of pages search engines like Google will crawl on a website during a s...

Crawler

A web crawler (or spider) is an automated bot that systematically browses and indexes web pages, ...

CRM (Customer Relationship Management)

CRM (Customer Relationship Management) is a strategic approach and technology system for managing...

CRO (Conversion Rate Optimization)

Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of websit...

Cross-Device Tracking

Cross-device tracking is a digital marketing technique that enables businesses to follow a user's...

Cross-Sell

Cross-selling is a strategic sales technique where businesses recommend complementary or related ...

Cross-Selling

Cross-selling is a strategic sales technique where businesses recommend complementary or related ...

CSAT (Customer Satisfaction)

Customer Satisfaction (CSAT) is a key performance metric measuring customers' happiness with a pr...

CSV (Comma Separated Values)

CSV (Comma Separated Values) is a simple, lightweight file format used to store tabular data wher...

CTA (Call to Action)

A Call to Action (CTA) is a marketing prompt that explicitly instructs website visitors to take a...

CTR (Click-Through Rate)

Click-Through Rate (CTR) is a key digital marketing metric measuring the percentage of people who...

Custom App

A custom app in e-commerce is a unique software solution specifically designed to address a merch...

Custom Audience

A custom audience is a targeted group of potential customers created using specific data like ema...

Customer Account

A customer account is a personalized digital profile within an e-commerce platform where users ca...

Customer Acquisition

Customer Acquisition is the process of attracting and converting new customers to a business thro...

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a critical e-commerce metric representing the total expense of...

Customer Attribute

A customer attribute is a specific characteristic or data point that describes an individual cust...

Customer Cohort

Customer cohort is a group of customers sharing common characteristics or experiences within a sp...

Customer Event (Shopify)

A Customer Event in Shopify is a tracked interaction or milestone in a customer's journey, captur...

Customer Journey

The customer journey is the complete experience a customer undergoes from initial brand awareness...

Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV) is a predictive metric estimating the total revenue a business ...

Customer Portal

A customer portal is a secure, personalized online platform that enables customers to manage thei...

Customer Privacy

Customer privacy in e-commerce refers to the protection of personal data, purchasing history, and...

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a strategic approach and technology system for managing...

Customer Retention

Customer retention is the strategic effort to keep existing customers engaged and loyal to a busi...

Customer Reviews

Customer reviews are user-generated feedback about products or services, providing authentic insi...

Customer Segmentation

Customer segmentation is a strategic approach of dividing a customer base into distinct groups ba...

Customer Segmentation (ShopifyQL)

Customer segmentation is a strategic approach in e-commerce where customers are grouped based on ...

Customer Service

Customer service is the support and assistance a business provides to customers before, during, a...

Customer Support

Customer support is the comprehensive range of services and resources provided by a business to a...

Customer Tag

Customer tags are metadata labels assigned to individual customers in an e-commerce system, enabl...

Custom Fields

Custom fields are user-defined data attributes that extend the standard information structure in ...

Custom Liquid

Custom Liquid is a templating language used in Shopify to create dynamic content, enabling mercha...

Custom Metafield

Custom metafields are additional, user-defined data fields in e-commerce platforms that allow mer...

Custom Pixel

A custom pixel is a unique tracking code placed on websites to collect specific user interaction ...

Customs Duties

Customs duties are taxes imposed by governments on imported goods, calculated based on the item's...

CX (Customer Experience)

Customer Experience (CX) is the holistic perception customers form through every interaction with...

Cycle Count

Cycle count is an inventory management technique where a subset of inventory is counted on a rota...

D2C (Direct to Consumer)

Direct to Consumer (D2C) is an e-commerce business model where brands sell products directly to e...

DAP (Delivered At Place)

DAP (Delivered At Place) is an international trade term where the seller delivers goods to a spec...

Dark Mode

Dark Mode is a user interface design option that uses a dark color palette, typically with light ...

Dashboard

A dashboard is a centralized, visual interface that aggregates and displays key performance metri...

Data Analytics

Data analytics is the systematic process of examining, cleaning, and transforming raw data into m...

Data-Driven

Data-driven is a strategic approach where business decisions are made by analyzing objective data...

Data Feed

A data feed is a structured digital file containing product information used by e-commerce platfo...

Dawn Theme

Dawn Theme is Shopify's default, performance-optimized theme designed for modern e-commerce websi...

DDP (Delivered Duty Paid)

Delivered Duty Paid (DDP) is an international shipping Incoterm where the seller assumes all cost...

DDU (Delivered Duty Unpaid)

Delivered Duty Unpaid (DDU) is an international shipping term where the seller delivers goods to ...

Dead Stock

Dead stock refers to inventory that remains unsold for an extended period, typically exceeding si...

Decimal Pricing

Decimal pricing is a strategic pricing technique where product prices end in .99 or .95 instead o...

Decline Code

A decline code is a specific alphanumeric identifier generated by payment processors or banks whe...

Deep Link

A deep link is a specific URL that directs users directly to a particular page, screen, or conten...

Deferred Payment

Deferred payment is a purchasing method allowing customers to buy products now and pay later, oft...

Delivery Date Picker

A delivery date picker is an e-commerce interface feature that allows customers to select their p...

Demand Forecasting

Demand forecasting is a strategic planning technique that uses historical sales data, market tren...

Demand Generation

Demand generation is a holistic marketing strategy focused on creating awareness, stimulating int...

Demographics

Demographics are statistical characteristics describing a population's composition, including age...

Demographic Targeting

Demographic targeting is a marketing strategy that segments audiences based on specific measurabl...

Digital Asset Management

Digital Asset Management (DAM) is a strategic system for organizing, storing, retrieving, and dis...

Digital Marketing

Digital marketing is a comprehensive strategy of promoting products, services, and brands using d...

Digital Product

Digital products are intangible goods delivered electronically, such as software, e-books, online...

Digital Transformation

Digital transformation is the strategic integration of digital technologies across all business f...

Digital Wallet

A digital wallet is a secure electronic payment method that stores payment information digitally,...

Disavow File

A disavow file is a specialized SEO tool used to inform search engines like Google about low-qual...

Discount

A discount is a reduction in the original price of a product or service, typically used as a mark...

Discount Allocation

Discount allocation is a strategic pricing technique where businesses distribute price reductions...

Discount Code

A discount code is a unique alphanumeric sequence that customers can apply during checkout to rec...

Discount Code Abuse

Discount code abuse occurs when customers exploit promotional codes beyond their intended use, su...

Discount Fatigue

Discount fatigue occurs when customers become desensitized to frequent sales and promotions, redu...

Discount Ladder

A discount ladder is a strategic pricing approach where businesses offer progressively deeper dis...

Discount Percentage

Discount percentage is a pricing strategy where merchants reduce a product's original price by a ...

Discount Stacking

Discount stacking is a strategy where multiple promotional discounts or offers are combined in a ...

Discount Tier

A discount tier is a pricing strategy where customers receive progressively larger percentage dis...

Display Advertising

Display advertising is a digital marketing method using visual ads (images, videos, animations) p...

Dispute

A dispute is a formal challenge to a financial transaction, typically initiated by a customer thr...

DMARC

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authenticatio...

DNS

DNS (Domain Name System) is a fundamental internet protocol that translates human-readable domain...

Dofollow Link

A dofollow link is an HTML hyperlink that allows search engines to follow it and pass link equity...

Domain

A domain is the unique web address that identifies a website on the internet, serving as its digi...

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts a website's...

Domain Authority (DA)

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts a website's...

Domain Name

A domain name is the unique web address that identifies a website on the internet, serving as a h...

Domain Rating

Domain Rating (DR) is a proprietary metric developed by Ahrefs that measures the overall strength...

Doorway Page

A doorway page is a low-quality, search engine-optimized webpage designed solely to rank for spec...

DPU (Delivered at Place Unloaded)

DPU (Delivered at Place Unloaded) is an international trade term where the seller delivers goods ...

Draft Order

A draft order in e-commerce is a preliminary, unsettled order created by a merchant or customer t...

Drip Campaign

A drip campaign is an automated, targeted email marketing strategy that sends pre-written message...

Drop-off Point

A drop-off point in e-commerce represents a specific stage in the customer journey where potentia...

Drop-off Rate

Drop-off Rate is a critical e-commerce metric measuring the percentage of potential customers who...

Dropshipping

Dropshipping is an e-commerce fulfillment method where retailers sell products without holding in...

Drop Shipping

Drop shipping is an e-commerce fulfillment method where online retailers sell products without ho...

DTC (Direct to Consumer)

Direct to Consumer (DTC) is an e-commerce business model where brands sell products directly to e...

Duplicate Content

Duplicate content refers to substantial blocks of content within or across websites that are eith...

Duties and Taxes

Duties and taxes are mandatory financial charges imposed by governments on imported goods, calcul...

Dwell Time

Dwell time is the duration a visitor spends on a webpage before returning to search results or na...

Dynamic Content

Dynamic content is personalized digital material that automatically adapts in real-time based on ...

Dynamic Pricing

Dynamic pricing is a flexible pricing strategy where product prices are adjusted in real-time bas...

Dynamic Product Ads

Dynamic Product Ads are personalized, automated digital advertisements that display products tail...

Dynamic Retargeting

Dynamic retargeting is an advanced digital marketing technique that displays personalized ads fea...

EAN (European Article Number)

EAN (European Article Number) is a standardized 13-digit product identification code used globall...

E-commerce

E-commerce (electronic commerce) is the buying and selling of goods and services online through d...

EDI (Electronic Data Interchange)

Electronic Data Interchange (EDI) is a standardized digital communication method enabling busines...

Elastic Search

Elastic Search is an advanced, distributed, RESTful search and analytics engine designed for hori...

Email Automation

Email automation is a strategic digital marketing technique using software to send targeted, pers...

Email Campaign

Email campaigns are strategic, targeted email communications sent to a specific audience to achie...

Email List

An email list is a collection of email addresses from customers, subscribers, or potential leads ...

Email Marketing

Email marketing is a digital marketing strategy of sending targeted, personalized messages to a s...

Email Opt-in

An email opt-in is a permission-based marketing strategy where website visitors voluntarily provi...

Email Service Provider (ESP)

An Email Service Provider (ESP) is a cloud-based platform that enables businesses to create, send...

Embedded App

An embedded app is a third-party application integrated directly within an e-commerce platform's ...

Encryption

Encryption is a data security process that converts readable information (plaintext) into an enco...

Engagement

Engagement in e-commerce measures how actively customers interact with a brand's digital touchpoi...

Engagement Metrics

Engagement metrics are quantitative measurements that track how users interact with digital conte...

Engagement Rate

Engagement Rate is a key performance metric measuring the percentage of audience members who inte...

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) is an integrated software system that manages and streamlines ...

Entry Page

An entry page is the first webpage a visitor lands on when arriving at a website, typically throu...

EOQ (Economic Order Quantity)

Economic Order Quantity (EOQ) is a strategic inventory management calculation that determines the...

EPC (Earnings Per Click)

EPC (Earnings Per Click) is a critical digital marketing metric measuring the average revenue gen...

ERP (Enterprise Resource Planning)

Enterprise Resource Planning (ERP) is an integrated software system that helps organizations mana...

Event ID (Shopify Web Pixels)

An Event ID in Shopify Web Pixels is a unique identifier assigned to specific customer interactio...

Evergreen Campaign

An evergreen campaign is a marketing strategy with continuous, long-term relevance that generates...

Evergreen Content

Evergreen content is high-quality, timeless digital content that remains relevant and valuable to...

Exchange Rate

Exchange rate is the value of one currency compared to another, determining how much of one curre...

Exit Intent

Exit intent is a web tracking technology that detects when a user is about to leave a webpage by ...

Exit Rate

Exit Rate is a web analytics metric measuring the percentage of visitors who leave a website from...

Express Checkout

Express Checkout is a streamlined online payment method that minimizes transaction steps, allowin...

External Link

An external link is a hyperlink that directs users from your website to a different domain or web...

External Linking

External linking is the practice of adding hyperlinks from your website to other credible, releva...

EXW (Ex Works)

EXW (Ex Works) is an international trade term where the seller makes goods available at their own...

Eye-Tracking

Eye-tracking is a sophisticated technology that measures and analyzes human visual attention by t...

Facebook Ads

Facebook Ads is a powerful digital advertising platform enabling businesses to create targeted, d...

FAQ

FAQs (Frequently Asked Questions) are curated informational sections that proactively address com...

FAQ (Frequently Asked Questions)

FAQ (Frequently Asked Questions) is a dedicated section on websites that addresses common custome...

Favicon

A favicon (favorite icon) is a small, iconic image representing a website, displayed in browser t...

FBA (Fulfillment by Amazon)

Fulfillment by Amazon (FBA) is an e-commerce service where Amazon stores, picks, packs, and ships...

FID (First Input Delay)

First Input Delay (FID) is a critical web performance metric measuring the time between a user's ...

FIFO (First In

FIFO (First In, First Out) is an inventory management and accounting method where the oldest inve...

Files (Shopify)

Files in Shopify are digital assets like images, PDFs, videos, and documents that merchants can u...

Filtering

Filtering is a data management technique allowing users to narrow down large datasets or product ...

Filter & Sort

Filter & Sort is a user interface functionality in e-commerce platforms that allows customers...

Firmographics

Firmographics are demographic-like characteristics used to segment and analyze business-to-busine...

First-Party Data

First-party data is information directly collected by a business from its own sources like websit...

First-Time Buyer

A first-time buyer is a customer who makes their initial purchase from an online store or busines...

Flash Sale

A flash sale is a limited-time, high-discount promotional event designed to create urgency and dr...

FOB (Free On Board)

FOB (Free On Board) is a shipping term indicating the point where seller's responsibility for goo...

Footer

A footer is the bottom section of a webpage that typically contains secondary navigation, contact...

Fraud Analysis

Fraud analysis is a systematic process of detecting, investigating, and preventing unauthorized o...

Fraud Detection

Fraud detection in e-commerce is a comprehensive security strategy using advanced technologies an...

Fraud Score

A fraud score is a numerical risk assessment used by e-commerce businesses to evaluate the likeli...

Free Shipping

Free Shipping is a promotional strategy where merchants eliminate shipping costs for customers, t...

Free Shipping Threshold

A free shipping threshold is a minimum order value that customers must reach to qualify for compl...

Friction

Friction in e-commerce refers to any element of the online shopping experience that creates diffi...

Friendly Fraud

Friendly fraud occurs when a legitimate customer makes a purchase but then disputes the charge wi...

Front-End

Front-end refers to the user-facing part of a website or application that users directly interact...

Fulfillment

Fulfillment is the complete process of receiving, processing, packaging, and shipping customer or...

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is an e-commerce service where Amazon stores, picks, packs, and ships...

Fulfillment Location

A fulfillment location is a warehouse or distribution center where online orders are processed, p...

Fulfillment Service

A fulfillment service is a third-party logistics provider that manages inventory storage, order p...

Funnel

An e-commerce funnel is a strategic model representing the customer journey from initial awarenes...

Funnel Optimization

Funnel optimization is a strategic process of analyzing and improving each stage of the customer ...

Funnel Report

A funnel report is an analytical visualization that tracks user progression through a series of p...

Funnels (Marketing & CRO)

Marketing and Conversion Rate Optimization (CRO) funnels are strategic visualization and analysis...

GA4 (Google Analytics 4)

Google Analytics 4 (GA4) is the latest web analytics platform by Google, offering advanced tracki...

Gated Content

Gated content is digital material (like ebooks, whitepapers, webinars) that requires users to pro...

Gateway

A payment gateway is a merchant service that processes online credit card or digital payment tran...

Gateway (Payment)

A payment gateway is a technology platform that securely authorizes and processes online payment ...

GDPR (General Data Protection Regulation)

GDPR is a comprehensive EU data protection law governing how organizations collect, process, and ...

GeoIP

GeoIP is a technology that determines a user's geographic location based on their IP address, ena...

Geotargeting

Geotargeting is a digital marketing technique that delivers personalized content, ads, or offers ...

Geo-Targeting

Geo-targeting is a digital marketing technique that delivers content, advertisements, or offers t...

Global Settings (Theme)

Global Settings in e-commerce themes are centralized configuration options that control the overa...

GMC (Google Merchant Center)

Google Merchant Center (GMC) is a free platform enabling retailers to upload and manage product d...

GMV (Gross Merchandise Value)

Gross Merchandise Value (GMV) represents the total dollar value of all merchandise sold through a...

Google Ads

Google Ads is a powerful online advertising platform enabling businesses to create targeted digit...

Google Algorithm

Google Algorithm is a complex set of rules and calculations used by Google to determine webpage r...

Google Analytics

Google Analytics is a comprehensive web analytics service offered by Google that tracks and repor...

Google Autocomplete

Google Autocomplete is a predictive search feature that suggests search queries as users type int...

Googlebot

Googlebot is Google's web crawling bot (spider) that systematically browses and indexes web pages...

Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool enabling businesses to manag...

Google Knowledge Graph

Google Knowledge Graph is a semantic search knowledge base launched by Google in 2012, utilizing ...

Google Knowledge Panel

Google Knowledge Panel is a prominent search result feature displaying authoritative, curated inf...

Google Merchant Center

Google Merchant Center is a free platform enabling online retailers to upload product data, manag...

Google My Business

Google My Business (GMB) is a free tool by Google that allows businesses to manage their online p...

Google Panda

Google Panda is a major search algorithm update introduced by Google in 2011, designed to lower t...

Google Penalty

A Google Penalty is a punitive action taken by Google's search algorithm or manual review team th...

Google Product Category

Google Product Category is a standardized taxonomy used in e-commerce to classify products system...

Google RankBrain

Google RankBrain is an advanced machine learning artificial intelligence system that helps Google...

Google Search Console (GSC)

Google Search Console (GSC) is a free web service by Google that helps website owners monitor, ma...

Google Shopping

Google Shopping is a price comparison service and advertising platform allowing merchants to show...

Google Shopping Ads

Google Shopping Ads are visual product advertisements displayed in Google search results, showcas...

GraphQL Admin API

GraphQL Admin API is a powerful Shopify interface enabling developers to programmatically manage ...

GraphQL Storefront API

GraphQL Storefront API is a powerful Shopify interface allowing developers to create custom shopp...

Grey Hat SEO

Grey Hat SEO represents marketing techniques that exist in an ethical grey area between White Hat...

Gross Margin

Gross Margin is a critical financial metric representing the percentage of revenue retained after...

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV) is the total dollar value of all merchandise sold through an e-comm...

Gross Profit

Gross Profit is the total revenue minus the direct costs of producing goods or services (Cost of ...

Growth Hacking

Growth hacking is a data-driven, innovative approach to rapidly scaling business growth through c...

GS1 Barcode

GS1 Barcode is a standardized global identification system used in retail and supply chain manage...

GSC (Google Search Console)

Google Search Console (GSC) is a free web service by Google that helps website owners monitor, ma...

GTM (Google Tag Manager)

Google Tag Manager (GTM) is a free tag management platform that allows marketers to deploy and up...

Guest Blogging

Guest blogging is a content marketing strategy where a writer creates an article for another webs...

GWP (Gift With Purchase)

Gift With Purchase (GWP) is a strategic marketing technique where customers receive a complimenta...

H1/H2/H3 (Headings)

HTML headings (H1, H2, H3) are hierarchical text tags used to structure web content, with H1 repr...

H1 Tag

An H1 tag is the primary HTML heading element representing the most important title or headline o...

Handle

A handle is a unique, URL-friendly identifier for a product, collection, or page in e-commerce pl...

Hashtag

A hashtag is a metadata tag prefixed with '#' used on social media platforms to categorize conten...

Header

A header is a crucial website element positioned at the top of a webpage, typically containing ke...

Header Navigation

Header navigation is the top-level menu system on a website or e-commerce platform that guides us...

Header Tags

Header tags (H1-H6) are HTML elements used to structure web content hierarchically, with H1 repre...

Headless Commerce

Headless commerce is an e-commerce architecture where the frontend presentation layer is decouple...

Heatmap

A heatmap is a data visualization technique that uses color-coded graphical representations to sh...

Hero Image

A hero image is a large, prominent banner or header graphic on a website's landing page, designed...

Hero Section

A hero section is the prominent, top-of-page area on a website or landing page designed to captur...

Hidden Product

Hidden products are e-commerce inventory items deliberately concealed from the main storefront, a...

HIPAA (Health Insurance Portability and Accountability Act)

HIPAA is a U.S. federal law establishing national standards for protecting sensitive patient heal...

HMAC

HMAC (Hash-based Message Authentication Code) is a cryptographic technique that combines a secret...

Holiday Shipping Cutoff

Holiday shipping cutoffs are critical deadlines set by retailers and carriers to guarantee packag...

Holistic SEO

Holistic SEO is a comprehensive approach to search engine optimization that considers all interco...

Homepage

A homepage is the primary landing page of a website, serving as the digital storefront and centra...

Home Page

The home page is the primary landing page of an e-commerce website, serving as the digital storef...

Hosting

Web hosting is an online service that enables individuals and organizations to make websites acce...

Hreflang

Hreflang is an HTML attribute that tells search engines which language and geographical region a ...

HS Code (Harmonized System)

A Harmonized System (HS) Code is a standardized international product classification system used ...

HTML Sitemap

An HTML sitemap is a webpage that lists all pages on a website in a hierarchical, easy-to-navigat...

HTTP/2

HTTP/2 is an advanced web protocol designed to improve internet communication efficiency. It enha...

HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that encrypts da...

HTTP Status Codes

HTTP Status Codes are standardized three-digit numeric responses sent by web servers to indicate ...

Hybrid Commerce

Hybrid commerce is an integrated retail strategy combining online and offline shopping experience...

Hydration

Hydration is a web development technique where client-side JavaScript takes over a server-rendere...

Hydrogen (Shopify)

Hydrogen is Shopify's React-based framework for building custom, high-performance storefronts wit...

ICP (Ideal Customer Profile)

An Ideal Customer Profile (ICP) is a detailed description of the perfect customer who would benef...

Impression

An impression is a single instance of an advertisement, product listing, or content being display...

Impressions

Impressions represent the number of times a digital asset (ad, content, product) is displayed to ...

Impression Share

Impression Share is a digital marketing metric that represents the percentage of potential ad imp...

Inbound Marketing

Inbound marketing is a customer-centric digital strategy focused on attracting potential customer...

Incoming Inventory

Incoming Inventory represents the total quantity of new products or materials expected to arrive ...

Incoterms

Incoterms (International Commercial Terms) are standardized global trade rules defining precise r...

Incoterms: CIF (Cost

CIF (Cost, Insurance, and Freight) is an international trade term where the seller covers shippin...

Indexability

Indexability is a technical SEO metric measuring how easily search engines can discover, crawl, a...

Index Coverage

Index Coverage is a critical SEO metric that measures how thoroughly search engines crawl and ind...

Influencer Marketing

Influencer marketing is a strategic digital marketing approach where brands collaborate with soci...

INP (Interaction to Next Paint)

Interaction to Next Paint (INP) is a modern web performance metric measuring the responsiveness o...

Instagram Shopping

Instagram Shopping is an e-commerce feature that allows businesses to tag and sell products direc...

Installment Payments

Installment payments are a flexible payment method allowing customers to split a total purchase c...

Integrated Payments

Integrated payments are a seamless payment processing system that directly connects e-commerce pl...

Integration

Integration in e-commerce refers to the seamless connection between different software systems, p...

Intelligent Tracking Prevention (ITP)

Intelligent Tracking Prevention (ITP) is a privacy feature developed by Apple that limits cross-s...

Interactive Content

Interactive content is a dynamic digital experience that requires active user participation, tran...

Interchange Fee

An interchange fee is a transaction charge that a merchant's bank account must pay to a card-issu...

Internal Link

Internal links are hyperlinks that connect different pages within the same website, helping users...

Internal Linking

Internal linking is the practice of connecting different pages within the same website through hy...

International Domain (Markets)

An international domain (or market domain) is a country-specific website or web address designed ...

Internationalization (i18n)

Internationalization (i18n) is the strategic process of designing digital products and services t...

International Pricing (Markets)

International pricing is a strategic approach to setting product prices across different global m...

Interstitial Popup

An interstitial popup is a full-screen or large overlay advertisement or message that appears bet...

Inventory

Inventory represents the total stock of products a business has available for sale, including raw...

Inventory Adjustment

Inventory Adjustment is the process of updating and reconciling actual physical stock levels with...

Inventory Location

Inventory Location is a strategic point within a supply chain where products are stored, tracked,...

Inventory Management

Inventory management is the systematic process of ordering, storing, tracking, and controlling pr...

Inventory Policy

Inventory policy is a strategic framework defining how a business manages, tracks, and controls i...

Inventory States

Inventory states represent the current availability and condition of products in an e-commerce bu...

Inventory Tracking

Inventory tracking is a systematic method of monitoring product quantities, locations, and moveme...

Inventory Turnover

Inventory Turnover is a critical financial metric measuring how many times a company sells and re...

Invoice

An invoice is an official document detailing goods or services sold, listing itemized charges, to...

IP Block

An IP block is a network security measure that prevents specific IP addresses from accessing a we...

JavaScript

JavaScript is a versatile, high-level programming language primarily used for creating interactiv...

Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on a website target the same or very similar k...

Keyword Density

Keyword density is the percentage of times a specific keyword or phrase appears within a piece of...

Keyword Difficulty

Keyword Difficulty (KD) is a metric in SEO that estimates how challenging it is to rank for a spe...

Keyword Mapping

Keyword mapping is a strategic SEO technique that aligns specific keywords with targeted web page...

Keyword Ranking

Keyword Ranking is a search engine optimization (SEO) metric that indicates a website's position ...

Keyword Research

Keyword research is a strategic process of identifying and analyzing search terms that people ent...

Keyword Stemming

Keyword stemming is a linguistic technique in search engine optimization and content strategy whe...

Kitting

Kitting is an e-commerce strategy where multiple products are bundled together and sold as a sing...

Klaviyo Profile (Generic ESP Profile)

A Klaviyo profile represents a comprehensive digital record of an individual customer's interacti...

KPI (Key Performance Indicator)

Key Performance Indicators (KPIs) are quantifiable metrics that evaluate an organization's succes...

KYB (Know Your Business)

KYB (Know Your Business) is a comprehensive due diligence process where companies verify and asse...

KYC (Know Your Customer)

KYC (Know Your Customer) is a mandatory business process of verifying customer identity, understa...

Landing Page

A landing page is a standalone web page designed with a single, focused objective to convert visi...

Landing Page Optimization

Landing Page Optimization is a strategic process of improving webpage elements to increase conver...

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a critical web performance metric measuring the time it takes f...

Launchpad

Launchpad is a strategic e-commerce feature that enables merchants to schedule and automate produ...

LCP (Largest Contentful Paint)

Largest Contentful Paint (LCP) is a critical web performance metric measuring the time it takes f...

Lead

A lead is a potential customer who has shown interest in a product or service by providing contac...

Lead Generation

Lead generation is the strategic process of identifying, attracting, and capturing potential cust...

Lead Magnet

A lead magnet is a free, valuable resource offered to potential customers in exchange for their c...

Lead Nurturing

Lead nurturing is a strategic marketing process of developing relationships with potential custom...

Lead Scoring

Lead scoring is a systematic method of ranking potential customers based on their perceived value...

Lead Time

Lead time is the duration between the initiation and completion of a process, typically measuring...

Lead Time Demand

Lead Time Demand is the total quantity of inventory expected to be consumed during the anticipate...

LGPD (Lei Geral de Proteção de Dados)

LGPD is Brazil's comprehensive data protection law, similar to GDPR, establishing rules for colle...

Lifetime Value

Lifetime Value (LTV) is a critical e-commerce metric representing the total revenue a business ca...

Lifetime Value (LTV)

Lifetime Value (LTV) represents the total projected revenue a business can expect from a single c...

Line Item

A line item in e-commerce represents a single product or service within an order, detailing speci...

Line Item Property

Line Item Property is a specific attribute or customization detail associated with an individual ...

Link Bait

Link bait is a content strategy designed to attract high volumes of inbound links by creating pro...

Link Building

Link building is an SEO strategy involving acquiring hyperlinks from other websites to your own, ...

LinkedIn Ads

LinkedIn Ads are professional-targeted advertising solutions enabling businesses to reach specifi...

Link Equity

Link equity, also known as link juice, is the value and ranking power passed from one webpage to ...

Link Exchange

Link exchange is a reciprocal digital marketing strategy where two websites agree to link to each...

Link Farm

A link farm is an unethical search engine optimization (SEO) technique involving a group of websi...

Link Juice

Link juice refers to the ranking power or equity passed from one webpage to another through hyper...

Link Profile

A link profile represents the collection of all inbound hyperlinks pointing to a website, reveali...

Link Reclamation

Link reclamation is an SEO and digital marketing strategy where businesses identify and recover u...

Link Velocity

Link velocity refers to the rate and consistency at which a website or webpage acquires backlinks...

Liquid Filter

Liquid Filter is a Shopify template language feature that transforms, format, or modify data dyna...

Live Chat

Live chat is a real-time digital communication tool enabling instant customer support, sales assi...

Local Citations

Local citations are online mentions of a business's name, address, and phone number (NAP) across ...

Localization (l10n)

Localization (l10n) is the process of adapting digital products, content, and marketing for speci...

Local Pack

Local Pack is a Google search results feature displaying three local businesses related to a user...

Local Schema

Local Schema (Local Business Schema Markup) is a structured data format that helps search engines...

Local SEO

Local SEO is a search engine optimization strategy focused on improving visibility for businesses...

Loginless Checkout (Shop Pay)

Loginless Checkout is a streamlined e-commerce payment method that allows customers to complete p...

Logistics

Logistics is the comprehensive management of how resources are acquired, stored, and transported ...

Long-Tail Keyword

Long-tail keywords are specific, often longer search phrases with lower search volume but higher ...

Long-Tail Keywords

Long-tail keywords are specific, multi-word search phrases with lower search volume but higher co...

Lookalike Audience

A Lookalike Audience is a targeted digital marketing technique where advertisers create a new aud...

Loyalty Program

A loyalty program is a strategic marketing approach where businesses reward customers for repeat ...

Loyalty Tier

Loyalty Tier is a structured customer rewards program where customers are categorized into differ...

LTV:CAC Ratio

LTV:CAC Ratio is a critical e-commerce metric comparing Customer Lifetime Value (LTV) to Customer...

LTV (Lifetime Value)

Lifetime Value (LTV) is a predictive metric estimating the total revenue a business can expect fr...

Machine Learning

Machine Learning is an advanced artificial intelligence technique where algorithms automatically ...

Mailchimp

Mailchimp is a popular all-in-one marketing platform that enables businesses to create, send, and...

Manual Action

Manual Action is a penalty imposed by search engines, particularly Google, when a website violate...

Manual Collection

Manual Collection is an e-commerce strategy where online stores curate specific product groups ba...

Manual Fulfillment

Manual fulfillment is an e-commerce order processing method where sellers personally handle produ...

Manual Penalty

A manual penalty is a punitive action taken by search engines like Google against websites that v...

MAP (Minimum Advertised Price)

Minimum Advertised Price (MAP) is a pricing strategy where manufacturers set the lowest price at ...

Margin

Margin is the financial difference between a product's selling price and its total cost of produc...

Marketing Attribution

Marketing attribution is the analytical process of identifying and assigning credit to specific m...

Marketing Automation

Marketing automation is a technology that enables businesses to streamline, automate, and measure...

Marketing Efficiency Ratio (MER)

Marketing Efficiency Ratio (MER) is a critical e-commerce performance metric that measures total ...

Marketing Funnel

A marketing funnel is a strategic model depicting the customer journey from initial awareness to ...

Marketing Mix

The marketing mix is a strategic tool comprising the 4Ps (Product, Price, Place, Promotion) that ...

Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a prospect who has demonstrated interest in a company's produ...

Marketplace

A digital platform where multiple third-party sellers can list, market, and sell products to cons...

Marketplace Integration

Marketplace Integration is the process of connecting an e-commerce platform with online marketpla...

Market Price

Market price is the current value of a product or service determined by supply, demand, competiti...

Markets

Markets are dynamic environments where buyers and sellers exchange goods, services, and financial...

Market Segmentation

Market segmentation is a strategic approach in marketing where a broad target market is divided i...

Market (Shopify Markets)

Shopify Markets is a comprehensive international selling solution enabling merchants to manage gl...

M-commerce

M-commerce (mobile commerce) is the buying and selling of goods and services through mobile devic...

MER (Blended ROAS Inverse)

MER (Marketing Efficiency Ratio) is a holistic marketing performance metric that measures total r...

Merchandising

Merchandising is the strategic practice of selecting, presenting, and promoting products to maxim...

Merchant

A merchant is a business owner or entrepreneur who sells goods or services, typically through an ...

Merchant of Record (MoR)

Merchant of Record (MoR) is a legal and financial entity responsible for processing customer paym...

Meta Ads

Meta Ads (formerly Facebook Ads) are targeted digital advertising solutions allowing businesses t...

Metafield

Metafields are custom data fields in e-commerce platforms that allow merchants to store and displ...

Metafield Definition

Metafields are custom data fields in e-commerce platforms that allow merchants to store and displ...

Metafield (Shopify)

Metafields in Shopify are custom data storage fields that allow merchants to add extra, structure...

Metaobject

A Metaobject in e-commerce is a flexible data structure within content management systems that al...

Metaobjects

Metaobjects are custom, flexible data structures in e-commerce platforms that allow merchants to ...

Meta Pixel

Meta Pixel (formerly Facebook Pixel) is a web analytics tool that tracks user interactions on web...

Meta Pixel (Facebook Pixel)

Meta Pixel (formerly Facebook Pixel) is a tracking code placed on websites to measure, optimize, ...

Meta Title

A meta title is an HTML element that specifies the title of a webpage, displayed in search engine...

Metrics

Metrics are quantifiable measurements used to track, compare, and assess performance across vario...

Microcopy

Microcopy refers to the small, contextual text snippets on websites and apps that guide users, re...

Microdata

Microdata is a semantic markup language that enables search engines and web crawlers to understan...

Migration

Migration in e-commerce refers to the process of transferring online store data, configurations, ...

Minimum Advertised Price (MAP)

Minimum Advertised Price (MAP) is a pricing policy where manufacturers specify the lowest price a...

Minimum Order Quantity (MOQ)

Minimum Order Quantity (MOQ) is a purchasing requirement where suppliers specify the smallest num...

ML (Machine Learning) Fraud Detection

Machine Learning (ML) Fraud Detection is an advanced cybersecurity technique using artificial int...

Mobile Commerce

Mobile Commerce (m-commerce) is the buying and selling of goods and services directly through mob...

Mobile Commerce (M-commerce)

Mobile Commerce (M-commerce) is the buying and selling of goods and services directly through mob...

Mobile First

Mobile First is a design and development approach prioritizing mobile device user experience as t...

Mobile Marketing

Mobile marketing is a multi-channel digital marketing strategy targeting users on smartphones, ta...

Mobile Optimization

Mobile optimization is the strategic process of adapting websites and digital experiences to prov...

Mobile Responsive

Mobile responsive design ensures websites and applications automatically adjust layout, images, a...

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a critical SaaS and subscription business metric representing ...

MQL (Marketing Qualified Lead)

A Marketing Qualified Lead (MQL) is a potential customer who has demonstrated interest in a compa...

Multichannel

Multichannel is an e-commerce strategy where businesses sell products across multiple platforms a...

Multi-Channel

Multi-channel refers to a sales and marketing strategy where businesses sell and communicate with...

Multichannel Marketing

Multichannel marketing is a strategic approach where businesses engage customers across multiple ...

Multichannel Selling

Multichannel selling is a strategic approach where businesses sell products across multiple platf...

Multi-currency

Multi-currency is an e-commerce feature enabling online stores to display prices, process payment...

Multi-language

Multi-language support in e-commerce refers to the capability of an online store to display conte...

Multi-Origin Shipping

Multi-Origin Shipping is an advanced e-commerce logistics strategy where products are shipped fro...

Multivariate Testing

Multivariate testing is an advanced experimentation technique that simultaneously tests multiple ...

Native Advertising

Native advertising is a form of paid media where the ad matches the visual design and behavioral ...

Native Integration

Native integration refers to a seamless, built-in connection between software platforms or tools ...

Natural Language Processing (NLP)

Natural Language Processing (NLP) is an artificial intelligence technology that enables computers...

Navigation

Navigation in e-commerce refers to the user interface and menu systems that help customers explor...

Navigational Query

A navigational query is a specific type of search where users are looking for a particular websit...

Net Profit

Net Profit is the total financial gain calculated by subtracting all business expenses, taxes, an...

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a customer loyalty metric measuring the likelihood of customers recom...

Net Revenue

Net Revenue represents the total income generated from sales after deducting returns, refunds, di...

Net Sales

Net Sales represents the total revenue generated from product sales after deducting returns, refu...

New vs Returning Visitors

New vs Returning Visitors are two distinct user segments in web analytics representing first-time...

Niche

A niche market is a specialized segment of a broader market with unique, specific needs that are ...

Niche Market

A niche market is a specialized segment of a broader market with unique, specific needs that are ...

NLP (Natural Language Processing)

Natural Language Processing (NLP) is an advanced artificial intelligence discipline that enables ...

Noarchive

Noarchive is an HTML meta tag instruction that prevents search engines from storing or displaying...

Node (Remix/Hydrogen)

Node is a server-side JavaScript runtime environment that enables developers to build scalable, h...

Nofollow

Nofollow is an HTML attribute used to instruct search engines not to follow a specific hyperlink ...

Nofollow Link

A nofollow link is an HTML attribute (rel='nofollow') that tells search engines not to pass link ...

No-Index

A technical SEO directive that instructs search engines not to include a specific webpage in thei...

OAuth

OAuth (Open Authorization) is a secure, token-based authentication protocol that enables third-pa...

Offer

An offer is a promotional proposition presented to potential customers, typically involving a pro...

Offer Personalization

Offer personalization is a strategic approach in e-commerce where marketing messages, product rec...

Off-Page SEO

Off-Page SEO encompasses all optimization activities performed outside your website to improve se...

OG (Open Graph) Tags

Open Graph (OG) tags are HTML meta tags that control how web pages appear when shared on social m...

Omnichannel

Omnichannel is a comprehensive retail strategy that provides customers with a seamless, integrate...

OMS (Order Management System)

An Order Management System (OMS) is a comprehensive software platform that tracks and manages the...

Onboarding

Onboarding is the strategic process of introducing new customers, users, or employees to a produc...

One-Click Acceptance

One-click acceptance is a streamlined e-commerce feature that allows customers to instantly appro...

One-Click Upsell

A one-click upsell is a post-purchase marketing technique where customers can instantly add compl...

On Hand Inventory

On Hand Inventory represents the total quantity of physical products currently available in a com...

Online Store

An online store is a digital e-commerce platform where businesses sell products or services direc...

Online Store 2.0

Online Store 2.0 represents the next generation of e-commerce platforms, characterized by advance...

On-Page Integration

On-Page Integration refers to the seamless incorporation of digital tools, features, or technolog...

On-Page SEO

On-Page SEO involves optimizing individual web pages to improve search engine rankings and attrac...

Open Rate (Email)

Open Rate is a key email marketing metric representing the percentage of recipients who open a sp...

Order

An order represents a customer's purchase transaction in e-commerce, encompassing the complete pr...

Order Bump

An order bump is a strategic upsell technique in e-commerce where a complementary or additional p...

Order Confirmation

An order confirmation is an official digital communication sent to customers after a successful p...

Order Editing

Order editing is a feature allowing customers or merchants to modify purchase details after an or...

Order Fulfillment

Order fulfillment is the complete process of receiving, processing, picking, packing, and shippin...

Order Management

Order Management is a comprehensive process of tracking, handling, and fulfilling customer orders...

Order Management System (OMS)

An Order Management System (OMS) is a comprehensive software platform that tracks and manages the...

Order Risk

Order Risk is an e-commerce metric that evaluates the potential probability of fraud, payment fai...

Order Status

Order Status is a real-time tracking mechanism in e-commerce that indicates the current stage of ...

Order Status Page (OSP)

An Order Status Page (OSP) is a dedicated webpage that provides customers real-time tracking and ...

Order Tag

An order tag is a descriptive label or metadata assigned to an individual customer order in e-com...

Order Value

Order Value represents the total monetary amount of a single customer transaction before taxes, s...

Organic Reach

Organic Reach represents the number of unique users who view content without paid promotion, typi...

OSP (Order Status Page)

Order Status Page (OSP) is a critical e-commerce interface that provides customers real-time trac...

Outbound Marketing

Outbound marketing is a traditional promotional strategy where businesses proactively reach out t...

Out of Stock

Out of Stock (OOS) refers to a product status indicating that an item is currently unavailable fo...

Overlay (Modal)

An overlay or modal is a graphical interface element that appears on top of the main website cont...

Oxygen (Shopify Hosting)

Oxygen is Shopify's advanced, high-performance hosting infrastructure designed specifically for h...

Page Authority

Page Authority is a predictive SEO metric developed by Moz that scores a specific webpage's poten...

Page Experience

Page Experience is a comprehensive Google ranking metric that evaluates a webpage's overall user ...

Page Speed

Page Speed is a critical web performance metric measuring how quickly a webpage loads and becomes...

Pageview

A pageview is a web analytics metric that records each instance of a webpage being loaded or relo...

Page Views

Page Views represent the total number of times a specific webpage is loaded or reloaded by users....

Pagination

Pagination is a web design technique that divides large sets of content into discrete, numbered p...

Paid Search

Paid Search is a digital advertising model where businesses pay to have their ads displayed in se...

Paid Social

Paid social refers to sponsored advertising on social media platforms where businesses pay to dis...

Paid Traffic

Paid traffic refers to website visitors acquired through paid advertising channels like Google Ad...

Partial Fulfillment

Partial Fulfillment is an e-commerce shipping strategy where customers receive available items fr...

Partial Refund

A partial refund is a reimbursement for only a portion of a customer's original purchase amount, ...

Passkey

A passkey is a modern, passwordless authentication method that uses cryptographic credentials sto...

Pass-through Fees

Pass-through fees are additional charges in e-commerce transactions that merchants must pay to pa...

Passwordless Login

Passwordless login is an authentication method that eliminates traditional password entry by usin...

Password Page

A password page is a restricted access web page that requires users to enter a valid password bef...

Payment Authorization

Payment authorization is a critical e-commerce transaction stage where a merchant verifies a cust...

Payment Capture

Payment capture is the process of finalizing a financial transaction where funds are transferred ...

Payment Gateway

A payment gateway is a secure online service that authorizes and processes credit card or digital...

Payment Intent

Payment intent represents a customer's commitment and readiness to complete a financial transacti...

Payment Method

A payment method is a specific way customers can complete transactions, including credit/debit ca...

Payment Processing

Payment processing is the electronic system that authorizes, captures, and transfers funds betwee...

Payment Processor

A payment processor is a third-party financial technology company that handles electronic payment...

Payment Retry

Payment retry is an automated e-commerce mechanism that attempts to reprocess a failed transactio...

PCI DSS

PCI DSS (Payment Card Industry Data Security Standard) is a mandatory security framework for orga...

PCI-DSS Compliance

PCI-DSS (Payment Card Industry Data Security Standard) is a mandatory security framework for orga...

PDP (Product Detail Page)

A Product Detail Page (PDP) is a crucial e-commerce webpage that provides comprehensive informati...

Peak Season Surcharge

Peak Season Surcharge is an additional fee imposed by shipping carriers during high-demand period...

Performance Marketing

Performance Marketing is a comprehensive digital marketing approach focused on measurable results...

Persona

A persona is a semi-fictional representation of an ideal customer, created using market research,...

Personalization

Personalization is a strategic approach in e-commerce that tailors online experiences, product re...

Pick and Pack

Pick and Pack is an essential e-commerce order fulfillment process where warehouse staff select (...

PIM (Product Information Management)

Product Information Management (PIM) is a centralized system for collecting, managing, and distri...

Pinterest Marketing

Pinterest Marketing is a strategic approach to using Pinterest as a visual discovery platform for...

Pixel

A pixel is a tracking code placed on websites to collect user data, monitor conversions, and enab...

PLP (Product Listing Page)

A Product Listing Page (PLP) is a critical e-commerce webpage displaying multiple products within...

Plugins

E-commerce plugins are software add-ons that extend the functionality of online store platforms, ...

Point of Sale (POS)

Point of Sale (POS) is a physical or digital transaction location where customers complete purcha...

PO Number (Purchase Order)

A Purchase Order (PO) Number is a unique alphanumeric identifier assigned to a specific purchase ...

Pop-up

A pop-up is an overlay window that appears on top of a webpage's main content, designed to captur...

POS (Point of Sale)

Point of Sale (POS) is a critical business system where customer transactions occur, encompassing...

Post-Purchase

Post-Purchase refers to the critical phase after a customer completes a transaction, encompassing...

Post-Purchase Upsell

Post-purchase upsell is a strategic sales technique where additional products or upgrades are off...

PPC (Pay Per Click)

Pay Per Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad...

Pre-Authorization

Pre-authorization is a payment processing technique where a merchant temporarily holds funds on a...

Preorder

A preorder is a sales strategy allowing customers to purchase products before their official rele...

Pre-Order

Pre-Order is a sales strategy allowing customers to purchase products before their official relea...

Price Anchoring

Price anchoring is a psychological pricing strategy where businesses present a higher-priced opti...

Price Comparison

Price comparison is an e-commerce strategy where consumers evaluate product prices across multipl...

Price Override

Price Override is a strategic pricing technique where merchants dynamically adjust product prices...

Price Rule

A price rule is a strategic e-commerce pricing mechanism that automatically applies discounts, pr...

Price Testing

Price testing is a strategic experimentation method where different price points are systematical...

Pricing Strategy

A pricing strategy is a systematic approach to setting product or service prices that balances cu...

Primary Conversion

Primary Conversion is the main, most significant goal of a website or digital marketing campaign,...

Print on Demand

Print on Demand (POD) is an e-commerce fulfillment method where products are manufactured only af...

Processing Time

Processing Time is the duration between a customer placing an order and the moment the order is p...

Product

A product is a tangible or digital item offered for sale in an e-commerce marketplace. It represe...

Product Badge

A product badge is a visual indicator displayed on an e-commerce product that highlights specific...

Product Badge: Best Seller

A product badge is a visual indicator displayed on an e-commerce product that highlights specific...

Product Bundle

A product bundle is a strategic e-commerce offering where multiple related products are packaged ...

Product Catalog

A product catalog is a comprehensive listing of all available products in an e-commerce store, ty...

Product Compare

Product Compare is a feature enabling customers to evaluate multiple products side-by-side, displ...

Product Description

A product description is a marketing copy that explains what a product is, its key features, bene...

Product Detail Page (PDP)

A Product Detail Page (PDP) is a crucial e-commerce webpage that provides comprehensive informati...

Product Feed

A product feed is a structured digital file containing detailed information about products, typic...

Product Information Management (PIM)

Product Information Management (PIM) is a centralized software solution that enables businesses t...

Product Listing Ads (PLAs)

Product Listing Ads (PLAs) are visual, product-specific advertisements displayed in search engine...

Product Media

Product media encompasses all visual and interactive content used to showcase products online, in...

Product Options

Product options are customizable features that allow customers to personalize or configure produc...

Product Page

A product page is a dedicated webpage showcasing a specific product's details, features, images, ...

Product Performance

Product Performance is a comprehensive e-commerce metric tracking how individual products contrib...

Product Recommendation

Product recommendations are personalized suggestions of items a customer might like based on thei...

Product Report

A Product Report is a comprehensive analytics document that provides detailed insights into indiv...

Product Review

Product reviews are user-generated evaluations of a product's quality, performance, and value. Th...

Product Reviews

Product reviews are user-generated evaluations and feedback about a product's quality, performanc...

Product Tags

Product tags are descriptive keywords or labels assigned to products in an e-commerce catalog to ...

Product Variant

A product variant is a specific version of a product with unique attributes like size, color, or ...

Profit

Profit is the financial gain realized when total revenue exceeds total expenses, representing the...

Profit Margin

Profit margin is a critical financial metric measuring the percentage of revenue that translates ...

Programmatic Advertising

Programmatic advertising is an automated, data-driven method of buying and selling digital ad inv...

Promotion

A promotional strategy in e-commerce designed to stimulate sales by offering temporary price redu...

Promotional Calendar

A promotional calendar is a strategic planning tool that systematically schedules marketing campa...

PSD2 (Revised Payment Services Directive)

PSD2 (Revised Payment Services Directive) is a European Union regulatory framework designed to en...

PSI (PageSpeed Insights)

PageSpeed Insights (PSI) is a free Google tool that analyzes webpage performance on mobile and de...

Pull Marketing

Pull marketing is a customer-centric strategy where businesses attract potential buyers by creati...

Purchase Frequency

Purchase Frequency is an e-commerce metric measuring how often customers return to make repeat pu...

Purchase Funnel

A purchase funnel is a strategic model depicting a customer's journey from initial product awaren...

Purchase Insight Report

A Purchase Insight Report is a detailed analytics document that tracks, analyzes, and visualizes ...

Purchase Intent

Purchase Intent is the likelihood and readiness of a potential customer to buy a product or servi...

Purchase Intent Prediction

Purchase Intent Prediction is an advanced analytics technique that uses machine learning and beha...

Push Marketing

Push marketing is a proactive promotional strategy where businesses directly communicate offers, ...

Push Notification

Push notifications are clickable messages sent directly to a user's mobile device or web browser,...

Push Notifications

Push notifications are instant messages sent directly to a user's device (mobile, desktop, web) f...

PWA (Progressive Web App)

A Progressive Web App (PWA) is a web application that uses modern browser technologies to deliver...

QR Code

A QR (Quick Response) code is a two-dimensional barcode containing encoded information that can b...

Qualified Lead

A qualified lead is a potential customer who has been evaluated and determined to have a high pro...

Quality Score

Quality Score is a critical e-commerce performance metric that evaluates the overall health and e...

Query

A query is a specific request or search term used to retrieve information from a database, search...

Query Parameter

A query parameter is a key-value pair appended to a URL after a question mark (?), used to pass d...

Quick Add

Quick Add is an e-commerce feature enabling customers to rapidly select product variations and ad...

Quick View

Quick View is an e-commerce feature allowing customers to preview product details, images, and pu...

Ranking

Ranking in e-commerce refers to a product or webpage's position in search engine results or marke...

Rate Card

A rate card is a document or pricing schedule that outlines standard fees, costs, and compensatio...

Rate Limiting

Rate limiting is a network security and performance management technique that controls the number...

Reach

Reach is a digital marketing metric representing the total number of unique individuals who have ...

Real-time

Real-time refers to technology or processes that process and respond to data instantaneously, wit...

Real-Time Analytics

Real-Time Analytics is a dynamic data monitoring method that provides immediate insights into web...

Recurring Billing

Recurring billing is an automated payment system where customers are charged at regular intervals...

Recurring Order

A recurring order is an automated, pre-scheduled purchase of products or services at regular inte...

Recurring Revenue

Recurring revenue is a predictable, ongoing income stream generated from repeat customers paying ...

Redirect

A redirect is a technique in web development and e-commerce where a webpage automatically sends u...

Redirect (301/302)

A redirect is an HTTP response that automatically sends users and search engines from one URL to ...

Referral

Referral marketing is a strategy where existing customers are incentivized to recommend products ...

Referral Link

A referral link is a unique, trackable URL that allows businesses to identify and reward customer...

Referral Program

A referral program is a strategic marketing approach where existing customers are incentivized to...

Refund

A refund is a monetary reimbursement given to a customer for a returned product or unsatisfactory...

Refund Policy

A refund policy is a formal document outlining a business's rules and procedures for returning pu...

Registered Customer

A registered customer is a user who has created a personal account on an e-commerce platform by p...

Related Products

Related Products is a strategic e-commerce merchandising technique where complementary or similar...

Remarketing

Remarketing is a targeted digital marketing strategy that displays ads to users who have previous...

Remix (Shopify)

Remix is Shopify's modern, full-stack web framework for building dynamic, high-performance e-comm...

Reorder Point (ROP)

Reorder Point (ROP) is an inventory management metric that determines the minimum stock level at ...

Repeat Purchase Rate (RPR)

Repeat Purchase Rate (RPR) is a critical e-commerce metric measuring the percentage of customers ...

Report

A report in e-commerce is a structured document or digital analysis that compiles data, metrics, ...

Request a Quote

A 'Request a Quote' feature allows potential customers to inquire about product pricing, customiz...

REST Admin API

REST Admin API is a web service interface enabling programmatic access to Shopify store managemen...

Restock Fee

A restock fee is a charge imposed by sellers when customers return unused, undamaged products, ty...

Retargeting

Retargeting is a digital marketing strategy that displays targeted ads to users who have previous...

Return Merchandise Authorization (RMA)

Return Merchandise Authorization (RMA) is a systematic process that allows customers to return pr...

Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a key performance marketing metric that measures the revenue generat...

Return on Investment (ROI)

Return on Investment (ROI) is a critical financial performance metric that calculates the profita...

Returns Management

Returns management is a comprehensive strategy for handling product returns in e-commerce, encomp...

Revenue

Revenue is the total amount of money generated by a business through sales of goods or services b...

Revenue Attribution

Revenue attribution is the process of identifying and tracking which marketing channels, campaign...

Revenue per Visitor (RPV)

Revenue per Visitor (RPV) is a critical e-commerce performance metric that calculates the average...

Reviews and Ratings

Reviews and ratings are user-generated feedback that provide social proof, helping potential cust...

Reviews App

A Reviews App is a software tool that enables e-commerce businesses to collect, display, and mana...

RFM Segmentation

RFM (Recency, Frequency, Monetary) Segmentation is a customer analysis technique that categorizes...

Rich Cards

Rich Cards are enhanced search result displays that provide more visual, interactive information ...

Rich Results

Rich Results are enhanced search listings with additional visual and interactive elements that pr...

Rich Snippets

Rich snippets are enhanced search results displaying extra information directly in search engine ...

Risk Analysis

Risk analysis in e-commerce is a systematic process of identifying, evaluating, and mitigating po...

Risky Order

A risky order in e-commerce refers to a transaction with a high probability of being fraudulent o...

RLSA (Remarketing Lists for Search Ads)

RLSA (Remarketing Lists for Search Ads) is a Google Ads targeting strategy allowing advertisers t...

RMA (Return Merchandise Authorization)

RMA (Return Merchandise Authorization) is a formal process enabling customers to return products,...

Robots Meta Tag

A robots meta tag is an HTML element that provides instructions to search engine crawlers about h...

ROI (Return on Investment)

ROI (Return on Investment) is a performance metric that calculates the profitability of an invest...

ROP (Reorder Point)

Reorder Point (ROP) is an inventory management metric that indicates the stock level at which a n...

RPR (Repeat Purchase Rate)

Repeat Purchase Rate (RPR) is a critical e-commerce metric measuring the percentage of customers ...

RPV (Revenue per Visitor)

Revenue per Visitor (RPV) is a critical e-commerce performance metric that measures the total rev...

SaaS (Software as a Service)

SaaS (Software as a Service) is a cloud-based software delivery model where applications are host...

Safety Stock

Safety stock is an inventory management strategy where businesses maintain additional product qua...

Sales Channel

A sales channel is a method or platform through which a business sells its products or services t...

Sales Conversion Rate

Sales Conversion Rate is a critical e-commerce metric measuring the percentage of website visitor...

Sales Funnel

A sales funnel is a strategic model depicting the customer journey from initial awareness to fina...

Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL) is a prospective customer who has been evaluated by the sales team a...

Sales Tax

Sales tax is a consumption tax imposed by governments on the sale of goods and services, calculat...

Sandbox Store

A sandbox store is a simulated e-commerce environment that allows merchants to test configuration...

Saved Search

Saved Search is a feature allowing e-commerce users to store and quickly recall specific product ...

Scalability

Scalability is the capacity of an e-commerce system, technology, or business model to handle incr...

SCA (Strong Customer Authentication)

Strong Customer Authentication (SCA) is a mandatory European payment security regulation requirin...

Schema Markup

Schema markup is a structured data vocabulary that helps search engines understand webpage conten...

Script

A script in e-commerce is a sequence of programmed instructions that automate specific website fu...

Searchandising

Searchandising is a strategic approach combining search functionality with merchandising techniqu...

Search Bar

A search bar is a user interface element that allows website visitors to quickly find specific co...

Search Engine

Search Engine is an online tool that indexes and retrieves web content based on user queries, usi...

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy involving paid advertising on searc...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a strategic digital marketing practice focused on improving a...

Search Filter

Search filters are interactive tools in e-commerce platforms that allow customers to narrow down ...

Search Generative Experience (SGE)

Search Generative Experience (SGE) is Google's AI-powered search feature that provides direct, co...

Search Relevance

Search relevance is the accuracy and effectiveness with which an e-commerce search engine matches...

Search Volume

Search Volume represents the total number of search queries for a specific keyword or phrase with...

Sections Everywhere (OS 2.0)

Sections Everywhere (OS 2.0) is a Shopify theme development feature enabling dynamic, modular pag...

Sections (Online Store)

Sections in online stores are customizable, modular page components that allow merchants to organ...

Secure Socket Layer (SSL)

Secure Socket Layer (SSL) is a cryptographic protocol that establishes an encrypted connection be...

Segmentation

Segmentation is a strategic marketing approach that divides a broad customer base into distinct g...

Segment (Audience)

An audience segment is a specific group of customers defined by shared characteristics, behaviors...

Segmented Campaign

A segmented campaign is a targeted marketing approach that divides an audience into specific grou...

SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is a digital marketing strategy that involves paid advertising on s...

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) is the webpage displayed by search engines in response to a use...

Server

A server is a powerful computer or system that provides resources, services, and functionality to...

Server-Side Rendering (SSR)

Server-Side Rendering (SSR) is a web development technique where webpage content is generated on ...

Server-Side Tracking

Server-side tracking is a method of collecting and processing website visitor data directly on th...

Session

A session in e-commerce represents a single continuous visit to an online store by a user, tracki...

Session Duration

Session Duration is a web analytics metric measuring the total time a user spends on a website du...

Session Recording

Session recording is a web analytics technique that captures and replays a user's entire browsing...

Session Replay

Session replay is a web analytics technique that records and reproduces a user's entire browsing ...

Settlement

Settlement in e-commerce refers to the financial process where funds from a completed transaction...

SGE (Search Generative Experience)

Search Generative Experience (SGE) is Google's AI-powered search interface that dynamically gener...

Shipping

Shipping is the process of physically transporting goods from a seller to a customer, involving p...

Shipping Address

A shipping address is the precise location where an online order will be physically delivered. It...

Shipping Calculator

A shipping calculator is an e-commerce tool that provides real-time shipping cost estimates based...

Shipping Carrier

A shipping carrier is a company that provides transportation and delivery services for packages a...

Shipping Customization (Functions)

Shipping customization functions are advanced e-commerce configuration options that allow merchan...

Shipping Cutoff Time

Shipping cutoff time is the final moment of the day when orders can be processed and shipped out,...

Shipping Label

A shipping label is a printed document attached to a package that contains essential shipping inf...

Shipping Manifest

A shipping manifest is a comprehensive document detailing all packages, items, and shipment infor...

Shipping Method

A shipping method is a specific approach or service used to transport goods from a seller to a cu...

Shipping Profile

A shipping profile is a predefined configuration in e-commerce that establishes specific shipping...

Shipping Rate

Shipping rate is the cost charged by carriers for transporting goods from the seller to the custo...

Shipping Zone

A shipping zone is a geographical area defined by merchants to determine shipping rates, methods,...

Shop App

A Shop App is a mobile application designed for e-commerce businesses that allows customers to br...

Shopify

Shopify is a leading cloud-based e-commerce platform enabling entrepreneurs and businesses to cre...

Shopify Admin

Shopify Admin is the centralized web-based management dashboard where merchants control their ent...

Shopify Admin: Bulk Editor

Shopify Admin's Bulk Editor is a powerful tool that allows merchants to simultaneously edit multi...

Shopify Analytics

Shopify Analytics is a comprehensive dashboard and reporting system within the Shopify platform t...

Shopify API

Shopify API is a robust set of programming interfaces enabling developers to interact with and ex...

Shopify App CLI

Shopify App CLI (Command Line Interface) is a developer tool that enables rapid creation, testing...

Shopify App Store

The Shopify App Store is an official digital marketplace where developers can publish and merchan...

Shopify Audiences

Shopify Audiences is a powerful marketing tool that enables merchants to create and target custom...

Shopify Balance

Shopify Balance is a free financial management tool integrated directly into the Shopify platform...

Shopify Capital

Shopify Capital is a financing program that provides direct funding to eligible Shopify merchants...

Shopify CLI

Shopify CLI (Command Line Interface) is a developer tool that enables rapid local theme developme...

Shopify Code Editor

The Shopify Code Editor is a built-in web-based integrated development environment (IDE) within t...

Shopify Collabs

Shopify Collabs is an integrated marketing platform that enables merchants to connect with conten...

Shopify Collective

Shopify Collective is a collaborative marketing feature enabling merchants to cross-promote produ...

Shopify Editions

Shopify Editions is a biannual event showcasing the platform's latest product updates, features, ...

Shopify Flow

Shopify Flow is an advanced workflow automation tool exclusively available to Shopify Plus mercha...

Shopify Functions

Shopify Functions are custom, server-side code extensions that allow developers to modify core co...

Shopify Functions: Cart Transform

Shopify Functions: Cart Transform is a powerful development feature allowing merchants to program...

Shopify Functions: Delivery Customization

Shopify Functions for Delivery Customization are developer-enabled extensions that allow merchant...

Shopify Functions: Discounts

Shopify Functions: Discounts are programmable, server-side customizable discount strategies that ...

Shopify Inbox

Shopify Inbox is a free customer communication platform integrated directly into the Shopify ecos...

Shopify Online Store

Shopify Online Store is an e-commerce platform that enables entrepreneurs and businesses to creat...

Shopify Partners

Shopify Partners is a specialized program for developers, designers, and agencies who create and ...

Shopify Payments

Shopify Payments is the native payment processing solution integrated directly into Shopify's e-c...

Shopify Plus

Shopify Plus is an enterprise-level e-commerce platform designed for high-volume merchants and ra...

Shopify POS

Shopify POS (Point of Sale) is a comprehensive retail management system that allows merchants to ...

ShopifyQL

ShopifyQL is a specialized query language designed for analyzing e-commerce data within the Shopi...

Shopify Reports

Shopify Reports are comprehensive analytics dashboards that provide merchants with detailed insig...

Shopify Search & Discovery

Shopify Search & Discovery is a powerful native feature enabling merchants to optimize produc...

Shopify Sessions (Analytics)

Shopify Sessions are time-based tracking events that capture individual user interactions within ...

Shopify Shipping

Shopify Shipping is an integrated shipping solution within the Shopify platform that enables merc...

Shopify Tax

Shopify Tax is an integrated tax management solution within the Shopify platform that automatical...

Shopify Tax Overrides

Shopify Tax Overrides are configurable settings that allow merchants to customize tax calculation...

Shopify Theme

A Shopify Theme is a pre-designed website template that determines the visual layout, style, and ...

Shopify Theme Check

Shopify Theme Check is a developer tool and linting system that scans Liquid theme files for code...

Shopify Themes

Shopify Themes are pre-designed website templates that control the visual layout, design, and fun...

Shopify Translate & Adapt

Shopify Translate & Adapt is a built-in multilingual solution enabling merchants to create, m...

Shopify Unite

Shopify Unite is the annual conference for Shopify partners, developers, and merchants, providing...

Shopify Web Pixel

A Shopify Web Pixel is a tracking code snippet that enables merchants to collect customer event d...

Shoppable Content

Shoppable content is digital media that allows consumers to directly purchase products featured w...

Shop Pay

Shop Pay is Shopify's integrated, accelerated checkout solution that enables customers to save pa...

Shop Pay Installments

Shop Pay Installments is a Shopify payment option enabling customers to split purchases into four...

Shopping Feed

A shopping feed is a structured digital file containing detailed product information used by comp...

Shopping Funnel

A shopping funnel represents the customer journey from initial product awareness to final purchas...

Shop Promise

Shop Promise is an e-commerce feature that allows merchants to set and communicate specific deliv...

Showrooming

Showrooming is a consumer behavior where shoppers visit physical retail stores to examine product...

Side Cart

A side cart is a user interface element in e-commerce that displays the shopping cart contents in...

Single Sign-On (SSO)

Single Sign-On (SSO) is a secure authentication method enabling users to access multiple applicat...

Single-Use Code

A single-use code is a unique, one-time promotional code designed to be redeemed only once by a s...

Site Architecture

Site architecture refers to the strategic organization and hierarchical structure of a website's ...

Sitemap

A sitemap is a structured file that lists all important pages of a website, providing search engi...

Site Search

Site search is a website feature enabling visitors to quickly find specific products, content, or...

Site Speed

Site speed is the measurement of how quickly web pages load and become fully interactive for user...

SKU (Stock Keeping Unit)

A Stock Keeping Unit (SKU) is a unique alphanumeric code assigned to a specific product variant f...

Slide-Out Cart

A slide-out cart is a dynamic e-commerce interface element where the shopping cart appears by sli...

Smart Collections (Rules-Based)

Smart Collections are dynamic Shopify product groupings automatically organized based on predefin...

SMS Marketing

SMS Marketing is a direct digital marketing strategy using text messages to communicate with cust...

SMTP

SMTP (Simple Mail Transfer Protocol) is a standard internet communication protocol used for sendi...

Snackable Content

Snackable content refers to brief, easily digestible digital media designed for quick consumption...

Social Commerce

Social commerce is an e-commerce model that integrates shopping experiences directly within socia...

Social Listening

Social listening is the process of monitoring digital platforms and social media channels to trac...

Social Media Marketing

Social Media Marketing (SMM) is a digital marketing strategy using social media platforms to prom...

Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others, assumin...

Soft Decline

A soft decline occurs when a payment method is temporarily rejected, often due to insufficient fu...

Source of Truth

A source of truth (SoT) is a centralized, authoritative data repository that serves as the primar...

Split Test

Split testing (synonymous with A/B testing) is an experimental method where two or more variants ...

Split Testing

Split testing (synonymous with A/B testing) is an experimental approach where two or more variant...

SQL (Sales Qualified Lead)

A Sales Qualified Lead (SQL) is a prospective customer who has been evaluated by the sales team a...

SSL Certificate

An SSL (Secure Sockets Layer) Certificate is a digital security credential that encrypts data tra...

SSO (Single Sign-On)

Single Sign-On (SSO) is an authentication method enabling users to access multiple applications w...

SSR (Server-Side Rendering)

Server-Side Rendering (SSR) is a web development technique where web pages are generated on the s...

Staff Account

A staff account is a specialized user profile within an e-commerce platform that provides restric...

Sticky Add to Cart

Sticky Add to Cart is a user interface design technique where the 'Add to Cart' button remains vi...

Sticky Header

A sticky header is a website navigation element that remains visible and fixed at the top of the ...

Stockout

A stockout occurs when a product is completely unavailable for purchase due to insufficient inven...

Store

A store in e-commerce is a digital platform where businesses showcase, sell, and manage products ...

Store Credit

Store credit is a monetary value issued by a retailer to a customer, typically as a refund, excha...

Storefront

A storefront is the digital equivalent of a physical retail shop's facade, serving as the primary...

Storefront API

The Shopify Storefront API is a GraphQL-based interface that enables developers to create custom ...

Store Migration

Store migration is the complex process of transferring an entire e-commerce website, including pr...

Store Pickup

Store Pickup is an e-commerce fulfillment option allowing customers to purchase online and collec...

Store Pickup Availability

Store Pickup Availability is an e-commerce fulfillment option allowing customers to purchase onli...

Store Policy

A store policy is a set of guidelines and rules that define the operational standards, customer e...

Store Speed

Store Speed is a critical e-commerce performance metric measuring how quickly an online store's w...

Structured Data

Structured data is a standardized format for providing information about a webpage to search engi...

Subscription

A subscription is a recurring revenue model where customers pay a regular fee (typically monthly ...

Subscription App

A Subscription App is a specialized e-commerce software tool that enables businesses to create, m...

Subscription Commerce

Subscription commerce is a business model where customers pay a recurring fee to receive products...

Subscription Contract

A subscription contract is a legally binding agreement between a business and customer that estab...

Subscription Management

Subscription management is a strategic e-commerce approach enabling businesses to create, track, ...

Subscription Model

A subscription model is an e-commerce strategy where customers pay a recurring fee to receive pro...

Subtotal

The subtotal is the total cost of purchased items before applying taxes, shipping charges, discou...

Supply Chain

Supply chain is the comprehensive network of organizations, resources, technologies, and activiti...

Support Ticket

A support ticket is a documented customer service request tracking an individual issue from submi...

Suppressions (Email)

Suppressions in email marketing are lists of contacts who should not receive marketing communicat...

Swatches

Swatches are visual color, material, or pattern samples that help customers preview product varia...

Tag Manager (GTM)

Tag Manager (GTM) is a free Google tool that allows marketers and developers to manage and deploy...

Tags

Tags are descriptive keywords or labels used to categorize, organize, and help users and search e...

Tag (Shopify)

A tag in Shopify is a label or keyword used to categorize and organize products, customers, or or...

TAM (Total Addressable Market)

Total Addressable Market (TAM) represents the complete revenue potential for a product or service...

Tax Exempt

Tax exempt status allows qualifying organizations or individuals to purchase goods and services w...

Tax Inclusive Pricing

Tax Inclusive Pricing is a pricing strategy where the displayed price already includes all applic...

Taxonomy

Taxonomy in e-commerce is a hierarchical classification system for organizing products, categorie...

Technical SEO

Technical SEO involves optimizing a website's technical infrastructure to improve search engine c...

Technographics

Technographics is a market research methodology that segments potential customers based on their ...

Template

A template in e-commerce is a pre-designed, reusable layout or framework for webpages, emails, pr...

Thank You Page

A Thank You Page is a critical post-purchase webpage displayed after a customer completes a trans...

Theme

A theme in e-commerce is a pre-designed website template that determines the visual layout, styli...

Theme App Block

A Theme App Block is a Shopify feature allowing app developers to seamlessly integrate custom app...

Theme App Embed

Theme App Embed is a Shopify feature that allows apps to seamlessly integrate custom functionalit...

Theme App Extension

A Theme App Extension is a Shopify feature enabling apps to seamlessly integrate custom functiona...

Theme Bundle

A theme bundle in e-commerce is a pre-configured, comprehensive package of design elements, templ...

Theme Editor

A Theme Editor is a web-based interface in e-commerce platforms that allows merchants to customiz...

Theme Settings

Theme Settings are customizable configuration options within an e-commerce platform that allow me...

Theme Store

A Theme Store is an online marketplace within e-commerce platforms where merchants can purchase p...

Theme Template

A theme template in e-commerce is a pre-designed layout and styling framework that determines the...

Thin Content

Thin content refers to web pages with minimal, low-quality, or non-original text that provides li...

Third-Party Cookie

Third-party cookies are tracking codes placed on a web visitor's computer by websites other than ...

Third-Party Data

Third-party data refers to consumer information collected, aggregated, and sold by external data ...

Third-Party Logistics (3PL)

Third-Party Logistics (3PL) is an outsourced solution where businesses contract external companie...

Thumbnail

A thumbnail is a small, scaled-down preview image representing a larger graphic, video, or docume...

TikTok Shopping

TikTok Shopping is an e-commerce feature that allows brands and creators to sell products directl...

Time-Limited Offer

A time-limited offer is a marketing strategy where a special discount, promotion, or product deal...

Time on Page

Time on Page is a web analytics metric measuring the average duration a visitor spends on a speci...

Time on Site

Time on Site is a web analytics metric measuring the average duration visitors spend on a website...

Timer

A timer is a visual or digital countdown mechanism that creates urgency and motivates immediate a...

Timestamp

A timestamp is a digital record marking the exact date and time an event occurs, typically stored...

Time to First Byte (TTFB)

Time to First Byte (TTFB) is a web performance metric measuring the duration between a user's req...

Time to Interactive (TTI)

Time to Interactive (TTI) is a critical web performance metric measuring the time from page load ...

Title Tag

A title tag is an HTML element that specifies the title of a webpage, appearing in search engine ...

TLS (Transport Layer Security)

TLS (Transport Layer Security) is a cryptographic protocol designed to provide secure, encrypted ...

Top of Funnel (TOFU)

Top of Funnel (TOFU) represents the initial stage of the customer journey where potential buyers ...

Tracking

Tracking in e-commerce refers to the systematic monitoring and analysis of user interactions, web...

Tracking Code

A tracking code is a unique snippet of JavaScript or HTML embedded on webpages to collect user in...

Tracking Number

A tracking number is a unique alphanumeric code assigned by shipping carriers to monitor a packag...

Traffic

Traffic represents the total number of visitors to a website or online store, measured by unique ...

Traffic Source

Traffic source refers to the origin or channel through which visitors arrive at a website or onli...

Transaction

A transaction in e-commerce represents a completed purchase where a customer exchanges money for ...

Transactional Email

Transactional emails are automated, triggered messages sent to individuals following a specific t...

Transactional Query

A transactional query is a specific type of search intent where users are ready to make a purchas...

Transactional SMS

Transactional SMS are automated, personalized text messages sent to customers during specific sta...

Transaction Fee

A transaction fee is a charge imposed by payment processors or platforms for each completed sale,...

Translations API

A Translations API is a specialized software service that enables automatic, real-time language t...

Trigger

A trigger in e-commerce is a specific event, user action, or condition that automatically initiat...

Trust Badge

Trust badges are visual icons or seals displayed on websites to signal security, credibility, and...

Trust Flow

Trust Flow is a digital marketing metric that measures the quality and credibility of a website's...

Trust Signals

Trust signals are visual or textual elements on a website that help build customer confidence, re...

TTFB (Time to First Byte)

Time to First Byte (TTFB) is a critical web performance metric measuring the duration between a u...

TTI (Time to Interactive)

Time to Interactive (TTI) is a critical web performance metric measuring the time from page load ...

Twitter Ads

Twitter Ads is a targeted social media advertising platform enabling businesses to promote tweets...

Two-Factor Authentication (2FA)

Two-Factor Authentication (2FA) is a security process requiring two distinct authentication metho...