E-commerce Glossary

Master e-commerce terminology with our comprehensive glossary. From A/B testing to conversion optimization, understand the terms that matter.

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Terms starting with A

A/B testing is a controlled experimentation method where two versions of a webpage, app feature, ...

Average Order Value (AOV) is a crucial e-commerce metric that measures the average amount spent e...

BOPAC (Buy Online, Pick Up At Curbside) is an e-commerce fulfillment strategy allowing customers ...

Crawlability refers to how easily search engine bots can navigate, discover, and index web pages....

EPC (Earnings Per Click) is a critical digital marketing metric measuring the average revenue gen...

Marketing and Conversion Rate Optimization (CRO) funnels are strategic visualization and analysis...

Marketing automation is a technology that enables businesses to streamline, automate, and measure...

Push marketing is a proactive promotional strategy where businesses directly communicate offers, ...

Recurring revenue is a predictable, ongoing income stream generated from repeat customers paying ...

A report in e-commerce is a structured document or digital analysis that compiles data, metrics, ...

User Generated Content (UGC) refers to any original, brand-related content created by customers o...

URL shortening is a technique that converts long, complex web addresses into compact, easy-to-sha...

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