What is Remarketing? Definition & Examples

What is Remarketing?

Understanding Remarketing in E-commerce

Quick Definition

Remarketing is a targeted digital marketing strategy that displays ads to users who have previously interacted with a website, app, or online content. By tracking user behavior and presenting personalized advertisements across different platforms, businesses can re-engage potential customers who didn't complete a purchase, reinforcing brand awareness and increasing conversion probability.

2 min read

Understanding Remarketing

How Remarketing Works

Tracking User Journey

Uses browser cookies and pixel tracking to identify users who visited specific pages but didn't convert.

Ad Targeting

Displays tailored ads on social media, websites, and search platforms to re-engage potential customers.

Remarketing Strategies

Abandoned Cart Remarketing

Target users who added products to cart but didn't complete purchase, often with time-limited incentives.

Pro Tip: Tools like Growth Suite can dynamically personalize these offers based on individual user behavior.

Product Page Visitors

Show ads featuring products users viewed, potentially with additional social proof or limited-time discounts.

Segmented Remarketing

Create targeted campaigns for different user segments based on browsing history, purchase intent, and engagement level.

Remarketing Performance Metrics

Metric	Benchmark	Interpretation
Conversion Rate	2-3x Higher Than Standard Ads	Indicates Higher Purchase Intent
Click-Through Rate	0.7% - 1.2%	Shows Audience Relevance
Cost Per Acquisition	30-50% Lower	More Efficient Marketing Spend

Advanced Remarketing Techniques

Modern remarketing goes beyond simple ad retargeting. Sophisticated platforms like Growth Suite enable dynamic personalization, allowing businesses to create hyper-targeted campaigns that adapt in real-time based on user behavior and engagement levels.

Key advanced strategies include predictive audience segmentation, machine learning-powered offer optimization, and multi-channel remarketing approaches that create seamless, personalized user experiences across different platforms.