Storewide Campaigns Sitewide sales for Shopify, with a real end date

With Storewide Campaigns, plan a sitewide sale for Black Friday, the holidays or a launch ahead of time. Every visitor sees the offer from the moment they arrive, the countdown shows when the sale really ends, and the discount is applied at checkout on its own.

★★★★★ 4.9 out of 5 on the Shopify App Store Built for Shopify

Black Friday · every visitor
your-store.com/products/awesome-t-shirt
Awesome T-Shirt product photo in the Growth Suite demo store

T-Shirts

Awesome T-Shirt

$200

Black Friday sale

Exclusive 20% ↘ discount on everything

Expires in 1d 14:36:09

Your Price $160 $200

Add to Cart

When to use it

Some days, a sitewide sale is the right call

Growth Suite is built around not giving discounts to people who would buy anyway. But on Black Friday or a holiday, shoppers expect a sale and wait for it. A storewide campaign is for those days, when the reason is real and so is the end date.

Black Friday & Cyber Monday

The biggest sales weekend of the year, set up weeks before it starts.

Holidays

New Year's, Mother's Day and the other dates your customers shop for.

Launches & anniversaries

A new collection or your store's birthday, with a clear last day.

End of season

A sale on just the collection you want to clear, not the whole store.

One campaign at a time

During the sale, it's the only offer

A storewide campaign starts for each visitor as soon as their session begins. While it runs, no other campaign starts on top of it, so your intent-based offers wait until the sale is over. Nobody sees two offers at once.

Your November

Nov 1-27

Intent-based offers

Only visitors likely to walk away get an offer

Nov 28-Dec 1

Black Friday storewide sale

Every visitor, one end date

Dec 2 on

Intent-based offers

Back once the sale ends

Example calendar.

Cart total

$140

15% off applied

From $0

10% off

From $100

15% off

From $200

20% off

Example tiers. $60 more and this cart gets 20%.

Tiered discounts

Tiered discounts: bigger cart, bigger discount

One rate for everyone works. Tiers work harder: set a percentage for each cart total, and shoppers close to the next tier have a reason to add one more thing.

  • ✓Up to 5 tiers based on the cart total
  • ✓A percentage discount for each tier
  • ✓The last tier has no ceiling

What shoppers see

The end date, right where they decide

The sale shows on the product page with the same offer card Growth Suite uses for every campaign: the discount, the time left and the new price. Change its text and colors to match your sale. At checkout, the discount is already there.

  • ✓The countdown runs to the end date you set
  • ✓Your own text and colors on the offer card
  • ✓Applied automatically at checkout with your own label, SPECIAL OFFER by default

Order summary

Awesome T-Shirt

🏷 BLACK FRIDAY

$200.00
$160.00

Everyday Hoodie

🏷 BLACK FRIDAY

$120.00
$96.00

Subtotal

$256.00

No code to type. The label is yours to name.

You're in control

Schedule your Shopify sale once, it runs on its own

Dates

A start and an end date. Set the campaign up early and it starts and stops on time.

Collections

Run the sale on the whole store, or only on the collections you choose.

Discount

One percentage for everyone, or up to 5 tiers based on the cart total.

Offer card

The text and colors of the offer card on your product pages.

Checkout label

The name shoppers see next to the discount at checkout.

Every visitor

Everyone who visits during the campaign dates sees the sale as soon as their session starts.

After the sale

Know what the sale brought in

Ask Shopify Sidekick

"How did my Black Friday campaign do?"

Ask Sidekick in your Shopify admin. It brings back the sales and revenue of each Growth Suite campaign for the dates you ask about.

Campaign reports

Every campaign, in one place

See how each campaign performed in Growth Suite's reports, next to your intent-based offers.

★★★★★

Rated 4.9 out of 5 on the Shopify App Store

Built for Shopify. Storewide sales, intent-based offers and more, in one app.

FAQ

Sitewide sale questions from Shopify merchants

Book a demo →

What is a sitewide sale?

A sale every visitor sees during the dates you set, usually for real events like Black Friday, holidays and launches. In Growth Suite it's called a Storewide Campaign, and the countdown runs to the sale's real end date.

How do I run a Black Friday sale on Shopify?

Create a Storewide Campaign in Growth Suite ahead of time: set the start and end dates, choose one percentage or up to 5 tiers, and pick the whole store or certain collections. It starts and stops on its own. For planning tips, read our Black Friday & Cyber Monday guide.

Can you schedule a sale on Shopify?

Yes. Set a start and an end date, and the campaign starts and stops on time without you doing anything.

How do I do a sitewide discount on Shopify?

Set one percentage for the whole store, or up to 5 tiers based on the cart total. Every visitor sees it, and the discount is applied automatically at checkout.

Who sees the sitewide offer?

Every visitor during the campaign dates, from the start of their session.

Do shoppers need a discount code?

No. The discount is applied automatically at checkout, with the label you choose.

How do tiered discounts work?

You set a percentage for each cart total, with up to 5 tiers. The bigger the cart, the bigger the discount.

Can I put only some products on sale?

Yes. Choose one or more collections, and the discount applies only to products in them. For deals on single products with their own timer, see Flash Sales.

What happens to my intent-based offers during the sale?

They wait. Only one campaign runs at a time, so while the sitewide sale is on, no other offer starts on top of it.

Does the countdown show the sale's real end date?

Yes. The countdown on the offer card runs to the end date you set, so shoppers see when the sale really ends.

Can I change how the sale looks on my product pages?

Yes. Change the text and colors of the offer card, and name the label shoppers see next to the discount at checkout.

How do I see how my sale performed?

In Growth Suite's campaign reports. You can also ask Shopify Sidekick in your admin for the sales and revenue of each campaign.

Growth Suite for Shopify

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