E-commerce Glossary

Ranking

Ranking in e-commerce refers to a product or webpage's position in search engine results or marke...

Rate Card

A rate card is a document or pricing schedule that outlines standard fees, costs, and compensatio...

Rate Limiting

Rate limiting is a network security and performance management technique that controls the number...

Reach

Reach is a digital marketing metric representing the total number of unique individuals who have ...

Real-time

Real-time refers to technology or processes that process and respond to data instantaneously, wit...

Real-Time Analytics

Real-Time Analytics is a dynamic data monitoring method that provides immediate insights into web...

Recurring Billing

Recurring billing is an automated payment system where customers are charged at regular intervals...

Recurring Order

A recurring order is an automated, pre-scheduled purchase of products or services at regular inte...

Recurring Revenue

Recurring revenue is a predictable, ongoing income stream generated from repeat customers paying ...

Redirect

A redirect is a technique in web development and e-commerce where a webpage automatically sends u...

Redirect (301/302)

A redirect is an HTTP response that automatically sends users and search engines from one URL to ...

Referral

Referral marketing is a strategy where existing customers are incentivized to recommend products ...

Referral Link

A referral link is a unique, trackable URL that allows businesses to identify and reward customer...

Referral Program

A referral program is a strategic marketing approach where existing customers are incentivized to...

Refund

A refund is a monetary reimbursement given to a customer for a returned product or unsatisfactory...

Refund Policy

A refund policy is a formal document outlining a business's rules and procedures for returning pu...

Registered Customer

A registered customer is a user who has created a personal account on an e-commerce platform by p...

Related Products

Related Products is a strategic e-commerce merchandising technique where complementary or similar...

Remarketing

Remarketing is a targeted digital marketing strategy that displays ads to users who have previous...

Remix (Shopify)

Remix is Shopify's modern, full-stack web framework for building dynamic, high-performance e-comm...

Reorder Point (ROP)

Reorder Point (ROP) is an inventory management metric that determines the minimum stock level at ...

Repeat Purchase Rate (RPR)

Repeat Purchase Rate (RPR) is a critical e-commerce metric measuring the percentage of customers ...

Report

A report in e-commerce is a structured document or digital analysis that compiles data, metrics, ...

Request a Quote

A 'Request a Quote' feature allows potential customers to inquire about product pricing, customiz...

REST Admin API

REST Admin API is a web service interface enabling programmatic access to Shopify store managemen...

Restock Fee

A restock fee is a charge imposed by sellers when customers return unused, undamaged products, ty...

Retargeting

Retargeting is a digital marketing strategy that displays targeted ads to users who have previous...

Return Merchandise Authorization (RMA)

Return Merchandise Authorization (RMA) is a systematic process that allows customers to return pr...

Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a key performance marketing metric that measures the revenue generat...

Return on Investment (ROI)

Return on Investment (ROI) is a critical financial performance metric that calculates the profita...

Returns Management

Returns management is a comprehensive strategy for handling product returns in e-commerce, encomp...

Revenue

Revenue is the total amount of money generated by a business through sales of goods or services b...

Revenue Attribution

Revenue attribution is the process of identifying and tracking which marketing channels, campaign...

Revenue per Visitor (RPV)

Revenue per Visitor (RPV) is a critical e-commerce performance metric that calculates the average...

Reviews and Ratings

Reviews and ratings are user-generated feedback that provide social proof, helping potential cust...

Reviews App

A Reviews App is a software tool that enables e-commerce businesses to collect, display, and mana...

RFM Segmentation

RFM (Recency, Frequency, Monetary) Segmentation is a customer analysis technique that categorizes...

Rich Cards

Rich Cards are enhanced search result displays that provide more visual, interactive information ...

Rich Results

Rich Results are enhanced search listings with additional visual and interactive elements that pr...

Rich Snippets

Rich snippets are enhanced search results displaying extra information directly in search engine ...

Risk Analysis

Risk analysis in e-commerce is a systematic process of identifying, evaluating, and mitigating po...

Risky Order

A risky order in e-commerce refers to a transaction with a high probability of being fraudulent o...

RLSA (Remarketing Lists for Search Ads)

RLSA (Remarketing Lists for Search Ads) is a Google Ads targeting strategy allowing advertisers t...

RMA (Return Merchandise Authorization)

RMA (Return Merchandise Authorization) is a formal process enabling customers to return products,...

Robots Meta Tag

A robots meta tag is an HTML element that provides instructions to search engine crawlers about h...

ROI (Return on Investment)

ROI (Return on Investment) is a performance metric that calculates the profitability of an invest...

ROP (Reorder Point)

Reorder Point (ROP) is an inventory management metric that indicates the stock level at which a n...

RPR (Repeat Purchase Rate)

Repeat Purchase Rate (RPR) is a critical e-commerce metric measuring the percentage of customers ...

RPV (Revenue per Visitor)

Revenue per Visitor (RPV) is a critical e-commerce performance metric that measures the total rev...