E-commerce Glossary

Caching

Caching is a performance optimization technique that stores frequently accessed data in a fast-ac...

Call to Action

A Call to Action (CTA) is a strategic marketing element designed to prompt immediate audience res...

Campaign

A campaign is a coordinated marketing effort designed to achieve specific business objectives wit...

Canonicalization

Canonicalization is an SEO technique that identifies a preferred URL version when multiple simila...

Canonical URL

A canonical URL is an HTML link element that specifies the primary or 'preferred' version of a we...

Card on File

Card on File (CoF) is a payment method where customers securely store their credit or debit card ...

Card Tokenization

Card tokenization is a security process that replaces sensitive credit card details with a unique...

Carousel

An e-commerce carousel is an interactive, sliding image or product display that allows customers ...

Cart

A cart in e-commerce is a digital shopping basket where customers temporarily store selected prod...

Cart Abandonment

Cart abandonment occurs when online shoppers add items to their shopping cart but exit without co...

Cart Abandonment Flow

Cart abandonment flow is a strategic e-commerce process designed to recover potentially lost sale...

Cart Abandonment Rate

Cart Abandonment Rate is the percentage of online shoppers who add items to their shopping cart b...

Cart Drawer

A cart drawer is a user interface element in e-commerce websites that allows customers to view th...

Cart Page

The cart page is a critical e-commerce webpage where customers review selected products, modify q...

Cart Recovery

Cart recovery is a strategic e-commerce technique aimed at re-engaging potential customers who ha...

Cart Transform (Functions)

Cart Transform functions are advanced e-commerce techniques that dynamically modify shopping cart...

Cart Value

Cart Value represents the total monetary amount of items currently in a customer's online shoppin...

Cash Flow

Cash flow is the total amount of money moving in and out of a business during a specific period. ...

Catalog

A catalog is a comprehensive listing of products or services offered by a business, typically org...

Catalogue

A catalogue is a comprehensive, organized listing of products or services, typically used by busi...

CCPA (California Consumer Privacy Act)

The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law enacted in 2018, g...

CDN (Content Delivery Network)

A Content Delivery Network (CDN) is a geographically distributed network of servers that cache an...

CDP (Customer Data Platform)

A Customer Data Platform (CDP) is a centralized software system that aggregates, cleanses, and un...

Chargeback Ratio

Chargeback ratio is the percentage of total transactions that result in a customer-initiated paym...

Chargeback Reason Code

A chargeback reason code is a standardized alphanumeric identifier assigned by credit card networ...

Checkout

Checkout is the final stage of an online purchase where customers review their cart, enter shippi...

Checkout Abandonment

Checkout abandonment occurs when potential customers add items to their cart but exit before comp...

Checkout Branding

Checkout branding is the strategic design and customization of the final purchase stage to reinfo...

Checkout Completion

Checkout completion is the final stage of an online purchase where a customer successfully submit...

Checkout Conversion Rate

Checkout Conversion Rate measures the percentage of customers who complete a purchase after initi...

Checkout Extensibility

Checkout extensibility refers to the ability to customize, modify, and enhance the checkout proce...

Checkout Extensibility: Pixels

Checkout extensibility pixels are tracking codes or JavaScript snippets integrated into e-commerc...

Checkout Extensibility: Post-Purchase

Checkout extensibility refers to the ability to customize and enhance the post-purchase experienc...

Checkout.liquid (Deprecated)

Checkout.liquid was a Shopify theme template file used to customize the checkout page's design an...

Checkout Optimization

Checkout optimization is the strategic process of refining and improving the final purchasing sta...

Checkout UI Extension

A Checkout UI Extension is a customizable interface element integrated directly into an e-commerc...

Checkout Validation

Checkout validation is a critical e-commerce process that verifies customer information, payment ...

Churned Customer

A churned customer is an individual who previously purchased from a business but has stopped enga...

Churn Rate

Churn rate is the percentage of customers who stop doing business with a company within a specifi...

CIF (Cost

Cost, Insurance, and Freight (CIF) is an international shipping term where the seller pays for tr...

CIP (Carriage and Insurance Paid To)

Carriage and Insurance Paid To (CIP) is an international trade term where the seller pays for car...

Clickbait

Clickbait is a sensationalized headline or content designed to attract maximum clicks through pro...

Click ID (fbclid/gclid)

Click ID (fbclid/gclid) is a unique tracking parameter added by advertising platforms like Facebo...

Click-Through Rate (CTR)

Click-Through Rate (CTR) is a critical digital marketing metric measuring the percentage of peopl...

Client

A client is an individual, business, or entity that purchases products, services, or solutions fr...

Client-Side Rendering (CSR)

Client-Side Rendering (CSR) is a web development technique where JavaScript frameworks render web...

Closed-Loop Attribution

Closed-loop attribution is an advanced tracking methodology that connects marketing touchpoints d...

CLS (Cumulative Layout Shift)

Cumulative Layout Shift (CLS) is a critical web performance metric measuring visual stability by ...

CLV (Customer Lifetime Value)

Customer Lifetime Value (CLV) is a predictive metric that estimates the total revenue a business ...

CMP Mode (Consent Mode)

CMP (Consent Management Platform) Mode is a privacy-focused digital mechanism that enables websit...

CMS (Content Management System)

A Content Management System (CMS) is a software platform that enables users to create, manage, mo...

Co-Citation

Co-citation is an SEO and link analysis technique where two different websites are referenced tog...

COGS (Cost of Goods Sold)

Cost of Goods Sold (COGS) represents the direct expenses associated with producing or purchasing ...

Cohort Analysis

Cohort Analysis is a data-driven technique that groups customers with shared characteristics or e...

Collaborator Account

A Collaborator Account is a specialized access level in e-commerce platforms that allows limited,...

Collection

A collection in e-commerce is a curated group of products organized by specific attributes like c...

Collection (Shopify)

A Shopify Collection is a grouping of related products that helps merchants organize and display ...

Collection Template

A Collection Template in e-commerce is a pre-designed layout used to display groups of related pr...

Comma Separated Values (CSV)

Comma Separated Values (CSV) is a simple, plain-text file format used for storing tabular data wh...

Commerce Components

Commerce Components are modular, pre-built technological solutions that enable businesses to rapi...

Commission

Commission is a percentage-based compensation paid to sales representatives, affiliates, or partn...

Committed Inventory

Committed Inventory represents the quantity of products already allocated for confirmed customer ...

Comparison Shopping

Comparison shopping is the practice of evaluating product prices, features, and reviews across mu...

Competitive Analysis

Competitive analysis is a strategic research process that identifies and evaluates direct and ind...

Consent API (Shopify)

A Consent API in e-commerce enables businesses to manage user data permissions, tracking preferen...

Consent Banner

A consent banner is a digital notification that requests user permission to collect, store, or pr...

Consent Management Platform (CMP)

A Consent Management Platform (CMP) is a specialized software solution that helps websites and di...

Consent Mode v2

Consent Mode v2 is a Google Analytics privacy framework enabling websites to respect user data pr...

Consignment

Consignment is a retail arrangement where a seller (consignor) provides goods to a seller (consig...

Content Delivery Network (CDN)

A Content Delivery Network (CDN) is a geographically distributed network of servers that cache an...

Content Hub

A content hub is a centralized, strategically organized digital platform that aggregates, curates...

Content Management

Content Management (CM) is a strategic process of creating, organizing, storing, and publishing d...

Content Management System (CMS)

A Content Management System (CMS) is a software platform that enables users to create, manage, mo...

Content Marketing

Content marketing is a strategic approach focused on creating, publishing, and distributing valua...

Content Security Policy (CSP)

Content Security Policy (CSP) is a robust web security standard that helps prevent cross-site scr...

Contextual Advertising

Contextual advertising is a targeted digital marketing strategy where ads are displayed based on ...

Conversion

Conversion is a critical e-commerce metric representing the percentage of website visitors who co...

Conversion Rate

Conversion rate is a critical e-commerce metric measuring the percentage of website visitors who ...

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of websit...

Co-Occurrence

Co-occurrence in e-commerce analytics is a technique measuring how often different products, keyw...

Cookie

Cookies are small text files stored on a user's device by websites to remember user preferences, ...

Cookie Banner

A cookie banner is a website notification that informs users about the site's use of cookies, typ...

Cookie Consent

Cookie consent is a legal and ethical requirement where websites obtain explicit user permission ...

Cookie Lifetime

Cookie lifetime is the duration a browser stores and retains a specific tracking cookie before it...

Cooldown Period

A cooldown period in e-commerce is a specified timeframe during which a previously triggered prom...

Copyright

Copyright is a legal protection granting creators exclusive rights to their original works, preve...

Core Web Vitals

Core Web Vitals are a set of specific performance metrics that measure user experience on web pag...

Core Web Vitals: CLS

Core Web Vitals (CLS) measure visual stability in web page loading, specifically quantifying unex...

Core Web Vitals: INP

Interaction to Next Paint (INP) is a Core Web Vitals metric measuring page responsiveness by trac...

Core Web Vitals: LCP

Core Web Vitals: Largest Contentful Paint (LCP) is a critical performance metric measuring how qu...

Cornerstone Content

Cornerstone content refers to comprehensive, authoritative, and in-depth web pages or blog posts ...

Cost of Goods Sold (COGS)

Cost of Goods Sold (COGS) represents the direct expenses associated with producing or purchasing ...

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) is a critical digital marketing metric measuring the total cost of acq...

Cost Per Click (CPC)

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a fixed or bid-...

Cost Per Mille (CPM)

Cost Per Mille (CPM) is a digital advertising pricing model where advertisers pay for every 1,000...

Countdown Timer

A countdown timer is a dynamic visual element that displays a time-sensitive offer or event, crea...

Coupon Code

A coupon code is a specific alphanumeric sequence that customers enter during checkout to receive...

Coupon Conversion

Coupon conversion is the percentage of customers who successfully complete a purchase after recei...

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is a critical digital marketing metric measuring the total cost of acq...

CPC (Cost Per Click)

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a fixed or bid-...

CPL (Cost Per Lead)

Cost Per Lead (CPL) is a digital marketing metric measuring the average expense of acquiring a po...

CPM (Cost Per Mille)

Cost Per Mille (CPM) is a digital advertising pricing model where advertisers pay for every 1,000...

CPRA (California Privacy Rights Act)

The California Privacy Rights Act (CPRA) is a comprehensive data privacy law expanding upon the C...

Crawlability

Crawlability refers to how easily search engine bots can navigate, discover, and index web pages....

Crawl Budget

Crawl budget is the number of pages search engines like Google will crawl on a website during a s...

Crawler

A web crawler (or spider) is an automated bot that systematically browses and indexes web pages, ...

CRM (Customer Relationship Management)

CRM (Customer Relationship Management) is a strategic approach and technology system for managing...

CRO (Conversion Rate Optimization)

Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of websit...

Cross-Device Tracking

Cross-device tracking is a digital marketing technique that enables businesses to follow a user's...

Cross-Sell

Cross-selling is a strategic sales technique where businesses recommend complementary or related ...

Cross-Selling

Cross-selling is a strategic sales technique where businesses recommend complementary or related ...

CSAT (Customer Satisfaction)

Customer Satisfaction (CSAT) is a key performance metric measuring customers' happiness with a pr...

CSV (Comma Separated Values)

CSV (Comma Separated Values) is a simple, lightweight file format used to store tabular data wher...

CTA (Call to Action)

A Call to Action (CTA) is a marketing prompt that explicitly instructs website visitors to take a...

CTR (Click-Through Rate)

Click-Through Rate (CTR) is a key digital marketing metric measuring the percentage of people who...

Custom App

A custom app in e-commerce is a unique software solution specifically designed to address a merch...

Custom Audience

A custom audience is a targeted group of potential customers created using specific data like ema...

Customer Account

A customer account is a personalized digital profile within an e-commerce platform where users ca...

Customer Acquisition

Customer Acquisition is the process of attracting and converting new customers to a business thro...

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a critical e-commerce metric representing the total expense of...

Customer Attribute

A customer attribute is a specific characteristic or data point that describes an individual cust...

Customer Cohort

Customer cohort is a group of customers sharing common characteristics or experiences within a sp...

Customer Event (Shopify)

A Customer Event in Shopify is a tracked interaction or milestone in a customer's journey, captur...

Customer Journey

The customer journey is the complete experience a customer undergoes from initial brand awareness...

Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV) is a predictive metric estimating the total revenue a business ...

Customer Portal

A customer portal is a secure, personalized online platform that enables customers to manage thei...

Customer Privacy

Customer privacy in e-commerce refers to the protection of personal data, purchasing history, and...

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a strategic approach and technology system for managing...

Customer Retention

Customer retention is the strategic effort to keep existing customers engaged and loyal to a busi...

Customer Reviews

Customer reviews are user-generated feedback about products or services, providing authentic insi...

Customer Segmentation

Customer segmentation is a strategic approach of dividing a customer base into distinct groups ba...

Customer Segmentation (ShopifyQL)

Customer segmentation is a strategic approach in e-commerce where customers are grouped based on ...

Customer Service

Customer service is the support and assistance a business provides to customers before, during, a...

Customer Support

Customer support is the comprehensive range of services and resources provided by a business to a...

Customer Tag

Customer tags are metadata labels assigned to individual customers in an e-commerce system, enabl...

Custom Fields

Custom fields are user-defined data attributes that extend the standard information structure in ...

Custom Liquid

Custom Liquid is a templating language used in Shopify to create dynamic content, enabling mercha...

Custom Metafield

Custom metafields are additional, user-defined data fields in e-commerce platforms that allow mer...

Custom Pixel

A custom pixel is a unique tracking code placed on websites to collect specific user interaction ...

Customs Duties

Customs duties are taxes imposed by governments on imported goods, calculated based on the item's...

CX (Customer Experience)

Customer Experience (CX) is the holistic perception customers form through every interaction with...

Cycle Count

Cycle count is an inventory management technique where a subset of inventory is counted on a rota...