E-commerce Glossary

SaaS (Software as a Service)

SaaS (Software as a Service) is a cloud-based software delivery model where applications are host...

Safety Stock

Safety stock is an inventory management strategy where businesses maintain additional product qua...

Sales Channel

A sales channel is a method or platform through which a business sells its products or services t...

Sales Conversion Rate

Sales Conversion Rate is a critical e-commerce metric measuring the percentage of website visitor...

Sales Funnel

A sales funnel is a strategic model depicting the customer journey from initial awareness to fina...

Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL) is a prospective customer who has been evaluated by the sales team a...

Sales Tax

Sales tax is a consumption tax imposed by governments on the sale of goods and services, calculat...

Sandbox Store

A sandbox store is a simulated e-commerce environment that allows merchants to test configuration...

Saved Search

Saved Search is a feature allowing e-commerce users to store and quickly recall specific product ...

Scalability

Scalability is the capacity of an e-commerce system, technology, or business model to handle incr...

SCA (Strong Customer Authentication)

Strong Customer Authentication (SCA) is a mandatory European payment security regulation requirin...

Schema Markup

Schema markup is a structured data vocabulary that helps search engines understand webpage conten...

Script

A script in e-commerce is a sequence of programmed instructions that automate specific website fu...

Searchandising

Searchandising is a strategic approach combining search functionality with merchandising techniqu...

Search Bar

A search bar is a user interface element that allows website visitors to quickly find specific co...

Search Engine

Search Engine is an online tool that indexes and retrieves web content based on user queries, usi...

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy involving paid advertising on searc...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a strategic digital marketing practice focused on improving a...

Search Filter

Search filters are interactive tools in e-commerce platforms that allow customers to narrow down ...

Search Generative Experience (SGE)

Search Generative Experience (SGE) is Google's AI-powered search feature that provides direct, co...

Search Relevance

Search relevance is the accuracy and effectiveness with which an e-commerce search engine matches...

Search Volume

Search Volume represents the total number of search queries for a specific keyword or phrase with...

Sections Everywhere (OS 2.0)

Sections Everywhere (OS 2.0) is a Shopify theme development feature enabling dynamic, modular pag...

Sections (Online Store)

Sections in online stores are customizable, modular page components that allow merchants to organ...

Secure Socket Layer (SSL)

Secure Socket Layer (SSL) is a cryptographic protocol that establishes an encrypted connection be...

Segmentation

Segmentation is a strategic marketing approach that divides a broad customer base into distinct g...

Segment (Audience)

An audience segment is a specific group of customers defined by shared characteristics, behaviors...

Segmented Campaign

A segmented campaign is a targeted marketing approach that divides an audience into specific grou...

SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is a digital marketing strategy that involves paid advertising on s...

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) is the webpage displayed by search engines in response to a use...

Server

A server is a powerful computer or system that provides resources, services, and functionality to...

Server-Side Rendering (SSR)

Server-Side Rendering (SSR) is a web development technique where webpage content is generated on ...

Server-Side Tracking

Server-side tracking is a method of collecting and processing website visitor data directly on th...

Session

A session in e-commerce represents a single continuous visit to an online store by a user, tracki...

Session Duration

Session Duration is a web analytics metric measuring the total time a user spends on a website du...

Session Recording

Session recording is a web analytics technique that captures and replays a user's entire browsing...

Session Replay

Session replay is a web analytics technique that records and reproduces a user's entire browsing ...

Settlement

Settlement in e-commerce refers to the financial process where funds from a completed transaction...

SGE (Search Generative Experience)

Search Generative Experience (SGE) is Google's AI-powered search interface that dynamically gener...

Shipping

Shipping is the process of physically transporting goods from a seller to a customer, involving p...

Shipping Address

A shipping address is the precise location where an online order will be physically delivered. It...

Shipping Calculator

A shipping calculator is an e-commerce tool that provides real-time shipping cost estimates based...

Shipping Carrier

A shipping carrier is a company that provides transportation and delivery services for packages a...

Shipping Customization (Functions)

Shipping customization functions are advanced e-commerce configuration options that allow merchan...

Shipping Cutoff Time

Shipping cutoff time is the final moment of the day when orders can be processed and shipped out,...

Shipping Label

A shipping label is a printed document attached to a package that contains essential shipping inf...

Shipping Manifest

A shipping manifest is a comprehensive document detailing all packages, items, and shipment infor...

Shipping Method

A shipping method is a specific approach or service used to transport goods from a seller to a cu...

Shipping Profile

A shipping profile is a predefined configuration in e-commerce that establishes specific shipping...

Shipping Rate

Shipping rate is the cost charged by carriers for transporting goods from the seller to the custo...

Shipping Zone

A shipping zone is a geographical area defined by merchants to determine shipping rates, methods,...

Shop App

A Shop App is a mobile application designed for e-commerce businesses that allows customers to br...

Shopify

Shopify is a leading cloud-based e-commerce platform enabling entrepreneurs and businesses to cre...

Shopify Admin

Shopify Admin is the centralized web-based management dashboard where merchants control their ent...

Shopify Admin: Bulk Editor

Shopify Admin's Bulk Editor is a powerful tool that allows merchants to simultaneously edit multi...

Shopify Analytics

Shopify Analytics is a comprehensive dashboard and reporting system within the Shopify platform t...

Shopify API

Shopify API is a robust set of programming interfaces enabling developers to interact with and ex...

Shopify App CLI

Shopify App CLI (Command Line Interface) is a developer tool that enables rapid creation, testing...

Shopify App Store

The Shopify App Store is an official digital marketplace where developers can publish and merchan...

Shopify Audiences

Shopify Audiences is a powerful marketing tool that enables merchants to create and target custom...

Shopify Balance

Shopify Balance is a free financial management tool integrated directly into the Shopify platform...

Shopify Capital

Shopify Capital is a financing program that provides direct funding to eligible Shopify merchants...

Shopify CLI

Shopify CLI (Command Line Interface) is a developer tool that enables rapid local theme developme...

Shopify Code Editor

The Shopify Code Editor is a built-in web-based integrated development environment (IDE) within t...

Shopify Collabs

Shopify Collabs is an integrated marketing platform that enables merchants to connect with conten...

Shopify Collective

Shopify Collective is a collaborative marketing feature enabling merchants to cross-promote produ...

Shopify Editions

Shopify Editions is a biannual event showcasing the platform's latest product updates, features, ...

Shopify Flow

Shopify Flow is an advanced workflow automation tool exclusively available to Shopify Plus mercha...

Shopify Functions

Shopify Functions are custom, server-side code extensions that allow developers to modify core co...

Shopify Functions: Cart Transform

Shopify Functions: Cart Transform is a powerful development feature allowing merchants to program...

Shopify Functions: Delivery Customization

Shopify Functions for Delivery Customization are developer-enabled extensions that allow merchant...

Shopify Functions: Discounts

Shopify Functions: Discounts are programmable, server-side customizable discount strategies that ...

Shopify Inbox

Shopify Inbox is a free customer communication platform integrated directly into the Shopify ecos...

Shopify Markets

Shopify Markets is a comprehensive international e-commerce expansion tool that enables merchants...

Shopify Online Store

Shopify Online Store is an e-commerce platform that enables entrepreneurs and businesses to creat...

Shopify Partners

Shopify Partners is a specialized program for developers, designers, and agencies who create and ...

Shopify Payments

Shopify Payments is the native payment processing solution integrated directly into Shopify's e-c...

Shopify Plus

Shopify Plus is an enterprise-level e-commerce platform designed for high-volume merchants and ra...

Shopify POS

Shopify POS (Point of Sale) is a comprehensive retail management system that allows merchants to ...

ShopifyQL

ShopifyQL is a specialized query language designed for analyzing e-commerce data within the Shopi...

Shopify Reports

Shopify Reports are comprehensive analytics dashboards that provide merchants with detailed insig...

Shopify Search & Discovery

Shopify Search & Discovery is a powerful native feature enabling merchants to optimize produc...

Shopify Sessions (Analytics)

Shopify Sessions are time-based tracking events that capture individual user interactions within ...

Shopify Shipping

Shopify Shipping is an integrated shipping solution within the Shopify platform that enables merc...

Shopify Tax

Shopify Tax is an integrated tax management solution within the Shopify platform that automatical...

Shopify Tax Overrides

Shopify Tax Overrides are configurable settings that allow merchants to customize tax calculation...

Shopify Theme

A Shopify Theme is a pre-designed website template that determines the visual layout, style, and ...

Shopify Theme Check

Shopify Theme Check is a developer tool and linting system that scans Liquid theme files for code...

Shopify Themes

Shopify Themes are pre-designed website templates that control the visual layout, design, and fun...

Shopify Translate & Adapt

Shopify Translate & Adapt is a built-in multilingual solution enabling merchants to create, m...

Shopify Unite

Shopify Unite is the annual conference for Shopify partners, developers, and merchants, providing...

Shopify Web Pixel

A Shopify Web Pixel is a tracking code snippet that enables merchants to collect customer event d...

Shoppable Content

Shoppable content is digital media that allows consumers to directly purchase products featured w...

Shop Pay

Shop Pay is Shopify's integrated, accelerated checkout solution that enables customers to save pa...

Shop Pay Installments

Shop Pay Installments is a Shopify payment option enabling customers to split purchases into four...

Shopping Feed

A shopping feed is a structured digital file containing detailed product information used by comp...

Shopping Funnel

A shopping funnel represents the customer journey from initial product awareness to final purchas...

Shop Promise

Shop Promise is an e-commerce feature that allows merchants to set and communicate specific deliv...

Showrooming

Showrooming is a consumer behavior where shoppers visit physical retail stores to examine product...

Side Cart

A side cart is a user interface element in e-commerce that displays the shopping cart contents in...

Single Sign-On (SSO)

Single Sign-On (SSO) is a secure authentication method enabling users to access multiple applicat...

Single-Use Code

A single-use code is a unique, one-time promotional code designed to be redeemed only once by a s...

Site Architecture

Site architecture refers to the strategic organization and hierarchical structure of a website's ...

Sitemap

A sitemap is a structured file that lists all important pages of a website, providing search engi...

Site Search

Site search is a website feature enabling visitors to quickly find specific products, content, or...

Site Speed

Site speed is the measurement of how quickly web pages load and become fully interactive for user...

SKU (Stock Keeping Unit)

A Stock Keeping Unit (SKU) is a unique alphanumeric code assigned to a specific product variant f...

Slide-Out Cart

A slide-out cart is a dynamic e-commerce interface element where the shopping cart appears by sli...

Smart Collections (Rules-Based)

Smart Collections are dynamic Shopify product groupings automatically organized based on predefin...

SMS Marketing

SMS Marketing is a direct digital marketing strategy using text messages to communicate with cust...

SMTP

SMTP (Simple Mail Transfer Protocol) is a standard internet communication protocol used for sendi...

Snackable Content

Snackable content refers to brief, easily digestible digital media designed for quick consumption...

Social Commerce

Social commerce is an e-commerce model that integrates shopping experiences directly within socia...

Social Listening

Social listening is the process of monitoring digital platforms and social media channels to trac...

Social Media Marketing

Social Media Marketing (SMM) is a digital marketing strategy using social media platforms to prom...

Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others, assumin...

Soft Decline

A soft decline occurs when a payment method is temporarily rejected, often due to insufficient fu...

Source of Truth

A source of truth (SoT) is a centralized, authoritative data repository that serves as the primar...

Split Test

Split testing (synonymous with A/B testing) is an experimental method where two or more variants ...

Split Testing

Split testing (synonymous with A/B testing) is an experimental approach where two or more variant...

SQL (Sales Qualified Lead)

A Sales Qualified Lead (SQL) is a prospective customer who has been evaluated by the sales team a...

SSL Certificate

An SSL (Secure Sockets Layer) Certificate is a digital security credential that encrypts data tra...

SSO (Single Sign-On)

Single Sign-On (SSO) is an authentication method enabling users to access multiple applications w...

SSR (Server-Side Rendering)

Server-Side Rendering (SSR) is a web development technique where web pages are generated on the s...

Staff Account

A staff account is a specialized user profile within an e-commerce platform that provides restric...

Sticky Add to Cart

Sticky Add to Cart is a user interface design technique where the 'Add to Cart' button remains vi...

Sticky Header

A sticky header is a website navigation element that remains visible and fixed at the top of the ...

Stockout

A stockout occurs when a product is completely unavailable for purchase due to insufficient inven...

Store

A store in e-commerce is a digital platform where businesses showcase, sell, and manage products ...

Store Credit

Store credit is a monetary value issued by a retailer to a customer, typically as a refund, excha...

Storefront

A storefront is the digital equivalent of a physical retail shop's facade, serving as the primary...

Storefront API

The Shopify Storefront API is a GraphQL-based interface that enables developers to create custom ...

Store Migration

Store migration is the complex process of transferring an entire e-commerce website, including pr...

Store Pickup

Store Pickup is an e-commerce fulfillment option allowing customers to purchase online and collec...

Store Pickup Availability

Store Pickup Availability is an e-commerce fulfillment option allowing customers to purchase onli...

Store Policy

A store policy is a set of guidelines and rules that define the operational standards, customer e...

Store Speed

Store Speed is a critical e-commerce performance metric measuring how quickly an online store's w...

Structured Data

Structured data is a standardized format for providing information about a webpage to search engi...

Subscription

A subscription is a recurring revenue model where customers pay a regular fee (typically monthly ...

Subscription App

A Subscription App is a specialized e-commerce software tool that enables businesses to create, m...

Subscription Commerce

Subscription commerce is a business model where customers pay a recurring fee to receive products...

Subscription Contract

A subscription contract is a legally binding agreement between a business and customer that estab...

Subscription Management

Subscription management is a strategic e-commerce approach enabling businesses to create, track, ...

Subscription Model

A subscription model is an e-commerce strategy where customers pay a recurring fee to receive pro...

Subtotal

The subtotal is the total cost of purchased items before applying taxes, shipping charges, discou...

Supply Chain

Supply chain is the comprehensive network of organizations, resources, technologies, and activiti...

Support Ticket

A support ticket is a documented customer service request tracking an individual issue from submi...

Suppressions (Email)

Suppressions in email marketing are lists of contacts who should not receive marketing communicat...

Swatches

Swatches are visual color, material, or pattern samples that help customers preview product varia...