E-commerce Glossary

GA4 (Google Analytics 4)

Google Analytics 4 (GA4) is the latest web analytics platform by Google, offering advanced tracki...

Gated Content

Gated content is digital material (like ebooks, whitepapers, webinars) that requires users to pro...

Gateway

A payment gateway is a merchant service that processes online credit card or digital payment tran...

Gateway Page

A gateway page is a strategically designed landing page that serves as an entry point to an e-com...

Gateway (Payment)

A payment gateway is a technology platform that securely authorizes and processes online payment ...

GDPR (General Data Protection Regulation)

GDPR is a comprehensive EU data protection law governing how organizations collect, process, and ...

GeoIP

GeoIP is a technology that determines a user's geographic location based on their IP address, ena...

Geotargeting

Geotargeting is a digital marketing technique that delivers personalized content, ads, or offers ...

Geo-Targeting

Geo-targeting is a digital marketing technique that delivers content, advertisements, or offers t...

Global Settings (Theme)

Global Settings in e-commerce themes are centralized configuration options that control the overa...

GMC (Google Merchant Center)

Google Merchant Center (GMC) is a free platform enabling retailers to upload and manage product d...

GMV (Gross Merchandise Value)

Gross Merchandise Value (GMV) represents the total dollar value of all merchandise sold through a...

Google Ads

Google Ads is a powerful online advertising platform enabling businesses to create targeted digit...

Google Algorithm

Google Algorithm is a complex set of rules and calculations used by Google to determine webpage r...

Google Analytics

Google Analytics is a comprehensive web analytics service offered by Google that tracks and repor...

Google Autocomplete

Google Autocomplete is a predictive search feature that suggests search queries as users type int...

Googlebot

Googlebot is Google's web crawling bot (spider) that systematically browses and indexes web pages...

Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool enabling businesses to manag...

Google Knowledge Graph

Google Knowledge Graph is a semantic search knowledge base launched by Google in 2012, utilizing ...

Google Knowledge Panel

Google Knowledge Panel is a prominent search result feature displaying authoritative, curated inf...

Google Merchant Center

Google Merchant Center is a free platform enabling online retailers to upload product data, manag...

Google My Business

Google My Business (GMB) is a free tool by Google that allows businesses to manage their online p...

Google Panda

Google Panda is a major search algorithm update introduced by Google in 2011, designed to lower t...

Google Penalty

A Google Penalty is a punitive action taken by Google's search algorithm or manual review team th...

Google Product Category

Google Product Category is a standardized taxonomy used in e-commerce to classify products system...

Google RankBrain

Google RankBrain is an advanced machine learning artificial intelligence system that helps Google...

Google Search Console (GSC)

Google Search Console (GSC) is a free web service by Google that helps website owners monitor, ma...

Google Shopping

Google Shopping is a price comparison service and advertising platform allowing merchants to show...

Google Shopping Ads

Google Shopping Ads are visual product advertisements displayed in Google search results, showcas...

GraphQL Admin API

GraphQL Admin API is a powerful Shopify interface enabling developers to programmatically manage ...

GraphQL Storefront API

GraphQL Storefront API is a powerful Shopify interface allowing developers to create custom shopp...

Grey Hat SEO

Grey Hat SEO represents marketing techniques that exist in an ethical grey area between White Hat...

Gross Margin

Gross Margin is a critical financial metric representing the percentage of revenue retained after...

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV) is the total dollar value of all merchandise sold through an e-comm...

Gross Profit

Gross Profit is the total revenue minus the direct costs of producing goods or services (Cost of ...

Growth Hacking

Growth hacking is a data-driven, innovative approach to rapidly scaling business growth through c...

GS1 Barcode

GS1 Barcode is a standardized global identification system used in retail and supply chain manage...

GSC (Google Search Console)

Google Search Console (GSC) is a free web service by Google that helps website owners monitor, ma...

GTM (Google Tag Manager)

Google Tag Manager (GTM) is a free tag management platform that allows marketers to deploy and up...

Guest Blogging

Guest blogging is a content marketing strategy where a writer creates an article for another webs...

GWP (Gift With Purchase)

Gift With Purchase (GWP) is a strategic marketing technique where customers receive a complimenta...