E-commerce Glossary

Master e-commerce terminology with our comprehensive glossary. From A/B testing to conversion optimization, understand the terms that matter.

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Terms starting with V

Vanity Metrics

Vanity metrics are data points that look impressive on the surface but don't provide meaningful i...

Variant

A variant is a specific version or alternative iteration of a webpage, marketing element, or prod...

Variant ID

A Variant ID is a unique identifier assigned to a specific product variation within an e-commerce...

Variant Inventory

Variant inventory refers to different versions or configurations of a single product, such as siz...

Variant Option

Variant options are specific variations of a product, such as sizes, colors, or materials, that a...

VAT (Value Added Tax)

Value Added Tax (VAT) is a consumption tax levied on goods and services at each stage of producti...

Vendor

A vendor in e-commerce is a third-party business or individual that supplies products or services...

Video Commerce

Video commerce is an e-commerce strategy that integrates interactive video content to showcase pr...

Video Marketing

Video marketing is a digital strategy using video content to promote products, engage audiences, ...

Video SEO

Video SEO is the practice of optimizing video content to improve visibility and rankings in searc...

View-Through Rate

View-Through Rate (VTR) measures the percentage of users who view an advertisement and later conv...

Viral Marketing

Viral marketing is a strategic communication approach where engaging, shareable content spreads r...

Virtual Try-On (VTO)

Virtual Try-On (VTO) is an advanced e-commerce technology enabling customers to digitally preview...

Visitor

A visitor is an individual who lands on a website or online store, representing a potential custo...

Visitor Behavior

Visitor behavior refers to the comprehensive set of actions, interactions, and engagement pattern...

Visitor Segmentation

Visitor segmentation is a strategic approach in digital marketing that divides website visitors i...

Visitor Tracking

Visitor tracking is a digital analytics technique that monitors and records user interactions, be...

Visual Merchandising

Visual merchandising is a strategic retail technique that uses product presentation, display desi...

VoC (Voice of Customer)

Voice of Customer (VoC) is a systematic approach to collecting, analyzing, and understanding cust...

Voice Search

Voice search is a speech recognition technology enabling users to search the internet, navigate d...

Voice Search Optimization

Voice Search Optimization is a strategic approach to adapting digital content and SEO techniques ...

Voucher

A voucher is a document or digital code that entitles the holder to a discount, credit, or specif...

VR (Virtual Reality)

Virtual Reality (VR) is an immersive digital technology that creates computer-generated, three-di...

VTO (Virtual Try-On)