E-commerce Glossary

A/A Testing

A/A Testing is a quality control method where two identical versions of a webpage or app are comp...

A/B/n Testing

A/B/n testing is an advanced experimentation method that simultaneously compares multiple variant...

Above the Fold

'Above the Fold' refers to the visible portion of a webpage that users see without scrolling, typ...

A/B Testing

A/B testing is a controlled experimentation method where two versions of a webpage, app feature, ...

Acceleration Mobile Pages (AMP)

Acceleration Mobile Pages (AMP) is an open-source web framework developed by Google to create ult...

Accessibility

Accessibility in e-commerce refers to designing online stores and digital experiences that can be...

Accessibility (a11y)

Accessibility (a11y) is the practice of designing digital products, websites, and technologies th...

Access Log

An access log is a detailed record of every request made to a web server, documenting each visito...

Access Token

An access token is a secure credential used in authentication and authorization processes, granti...

Account

An account in e-commerce is a user's personalized digital profile within an online store, enablin...

Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a strategic B2B approach targeting specific high-value accounts ...

A+ Content

A+ Content (formerly Enhanced Brand Content) is an Amazon feature allowing brand-registered selle...

ACoS (Advertising Cost of Sale)

ACoS (Advertising Cost of Sale) is a critical e-commerce advertising metric that calculates the p...

Acquisition Cost

Acquisition Cost (Customer Acquisition Cost or CAC) is the total expense of acquiring a new custo...

Active Customers

Active Customers are individuals who have made a purchase within a specific recent timeframe, typ...

Active Subscriber

An active subscriber is a user who has opted into receiving communications from a business, demon...

Address Validation

Address validation is an e-commerce process of verifying and standardizing customer shipping addr...

Add to Cart (ATC)

Add to Cart (ATC) is a critical e-commerce interaction where customers select a product and indic...

Add to Cart Rate

Add to Cart Rate is a critical e-commerce conversion metric measuring the percentage of website v...

Ad Extensions

Ad Extensions are additional pieces of information that expand Google Ads, providing extra detail...

Admin

An admin (administrator) is a user with elevated system privileges who manages, configures, and c...

Admin API (GraphQL)

The Admin API using GraphQL is a powerful Shopify interface allowing developers to programmatical...

Advanced Cash on Delivery (COD)

Advanced Cash on Delivery (COD) is a flexible payment method allowing customers to pay for goods ...

Ad Viewability

Ad Viewability is a digital advertising metric measuring the percentage of ad impressions that ar...

Affiliate

Affiliate marketing is a performance-based digital marketing strategy where businesses reward ext...

Affiliate Marketing

Affiliate marketing is a performance-based digital marketing strategy where businesses reward ext...

After-Sale Service

After-Sale Service is the support and assistance provided to customers following a product purcha...

Age Verification

Age verification is a digital process that confirms a user's age before allowing access to age-re...

Agile Content Management

Agile Content Management is a dynamic, iterative approach to creating, organizing, and publishing...

AJAX Cart

AJAX Cart is a web technology enabling seamless shopping cart interactions without full page relo...

Algorithm

An algorithm is a step-by-step computational procedure or set of rules designed to solve specific...

Alternative Payment Method (APM)

Alternative Payment Methods (APMs) are digital payment options beyond traditional credit/debit ca...

Alt Text

Alt text (alternative text) is a concise, descriptive HTML attribute for images that provides con...

Amazon API

Amazon API is a set of programmatic interfaces enabling developers and businesses to interact wit...

Amazon Associates

Amazon Associates is an affiliate marketing program allowing website owners, bloggers, and conten...

Amazon Attribution

Amazon Attribution is an analytics and tracking tool that enables advertisers to measure the impa...

Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a service where sellers store products in Amazon's warehous...

Analytics

E-commerce analytics is the systematic collection, measurement, and interpretation of digital sto...

AOV (Average Order Value)

Average Order Value (AOV) is a crucial e-commerce metric that measures the average amount spent e...

API (Application Programming Interface)

An API (Application Programming Interface) is a set of protocols, tools, and definitions that all...

App

An application (app) is a software program designed to perform specific functions on digital devi...

App Block

An App Block in e-commerce platforms is a modular, customizable section of a webpage that can be ...

App Bridge

App Bridge is a Shopify development framework that enables developers to create embedded apps wit...

App Embed

App Embed refers to the integration of third-party applications or features directly within an e-...

App Proxy

An app proxy in e-commerce is a server-side routing mechanism that allows third-party application...

App Store

An App Store is a digital distribution platform where users can browse, download, and purchase so...

App Store Listing

An App Store Listing is the digital storefront for a mobile application, displaying critical info...

AR (Augmented Reality)

Augmented Reality (AR) is an interactive technology that overlays digital information, graphics, ...

AR Quick Look

AR Quick Look is an augmented reality technology enabling consumers to visualize products in thei...

Article

An article in e-commerce is a piece of content designed to inform, educate, or engage potential c...

Article Spinning

Article spinning is a content creation technique involving automated rewriting of existing text t...

Artificial Intelligence (AI)

Artificial Intelligence (AI) is a computer science discipline focused on creating intelligent mac...

ASN (Advance Shipping Notice)

An Advance Shipping Notice (ASN) is a detailed electronic document sent by a supplier to a buyer ...

Assets (Theme)

Assets in e-commerce themes are the collection of digital resources like images, stylesheets, Jav...

A-to-Z Guarantee

A-to-Z Guarantee is an Amazon customer protection policy ensuring buyers receive items exactly as...

Attribution

Attribution is a marketing analytics process that identifies and assigns credit to specific marke...

Attribution ID (Click ID)

An Attribution ID (Click ID) is a unique tracking identifier assigned to each marketing click or ...

Attribution Model

An attribution model determines how credit for conversions is assigned to different marketing tou...

Attribution Window

An attribution window is the specified time period during which a marketing touchpoint (like an a...

ATV (Average Transaction Value)

Average Transaction Value (ATV) is a key e-commerce performance metric measuring the typical mone...

Audience Segment

An audience segment is a specific group of potential customers defined by shared characteristics ...

Authentication

Authentication is a security process that verifies a user's identity before granting access to di...

Authorization

Authorization is a security process that determines an authenticated user's specific access right...

Auto Capture

Auto Capture is an e-commerce payment processing technique where customer payment information is ...

Automated Collection

Automated Collections are dynamic product groupings in e-commerce that automatically organize ite...

Automatic Discount

Automatic discounts are pre-configured price reductions applied to products or entire store order...

Automatic Discounts

Automatic discounts are pre-configured pricing reductions applied systematically to products, col...

Automation

Automation in e-commerce is the strategic use of technology and software to streamline business p...

Autoresponder

An autoresponder is an automated email or messaging system that sends pre-written, scheduled mess...

Average Order Value (AOV)