E-commerce Glossary

UGC (User Generated Content)

User Generated Content (UGC) refers to any original, brand-related content created by customers o...

UI (User Interface)

User Interface (UI) is the visual and interactive space where users engage with a digital product...

Unavailable Inventory

Unavailable inventory refers to products or stock items that are currently out of stock, cannot b...

Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a specific benefit that distinguishes a product or brand fr...

Unique Visitor

A unique visitor is an individual user who visits a website or online platform during a specific ...

Unit Price

Unit Price represents the cost of a single item or product before any volume discounts, taxes, or...

Upsell

Upsell is a sales technique where customers are encouraged to purchase a higher-end, more expensi...

Upsell Funnel

An upsell funnel is a strategic sales technique where customers are presented with higher-value o...

Up-selling

Up-selling is a sales technique where customers are encouraged to purchase a higher-end, more exp...

Upselling

Upselling is a sales technique where customers are encouraged to purchase a higher-end, more expe...

Urgency

Urgency is a psychological marketing technique that motivates customers to take immediate action ...

URL Handle

A URL handle is the unique, SEO-friendly portion of a web address that identifies a specific webp...

URL Parameter

URL parameters are additional pieces of information added to a web address after a question mark ...

URL Redirect

A URL redirect is a technique that automatically sends users and search engines from one web addr...

URL Shortening

URL shortening is a technique that converts long, complex web addresses into compact, easy-to-sha...

URL (Uniform Resource Locator)

A Uniform Resource Locator (URL) is a web address that specifies the precise location of a resour...

User Behavior

User behavior is the comprehensive analysis of how individuals interact with digital platforms, w...

User Engagement

User Engagement measures the quality and depth of user interactions with a digital platform, trac...

User Experience (UX)

User Experience (UX) is the comprehensive perception and emotional response a person has when int...

User Generated Content (UGC)

User Generated Content (UGC) is marketing material created by customers and fans rather than bran...

User-Generated Content (UGC)

User-Generated Content (UGC) is digital media—reviews, photos, videos, testimonials—created by cu...

User Intent

User intent is the underlying purpose or goal a person has when searching online or visiting a we...

User Interface (UI)

User Interface (UI) is the visual and interactive space where users engage with a digital product...

User Journey

The user journey represents the complete path a potential customer takes from initial awareness o...

User Session

A user session represents a time-limited interaction between a user and a website or application,...

USP (Unique Selling Proposition)

A Unique Selling Proposition (USP) is a clear statement that describes what makes a brand or prod...

UTM Campaign

UTM Campaign is a tracking parameter added to URLs that helps businesses identify the specific ma...

UTM Parameters

UTM (Urchin Tracking Module) Parameters are standardized tags added to URL links that enable prec...

UX (User Experience)

User Experience (UX) is the comprehensive perception and emotional response a person has when int...