E-commerce Glossary

Facebook Ads

Facebook Ads is a powerful digital advertising platform enabling businesses to create targeted, d...

FAQ

FAQs (Frequently Asked Questions) are curated informational sections that proactively address com...

FAQ (Frequently Asked Questions)

FAQ (Frequently Asked Questions) is a dedicated section on websites that addresses common custome...

Favicon

A favicon (favorite icon) is a small, iconic image representing a website, displayed in browser t...

FBA (Fulfillment by Amazon)

Fulfillment by Amazon (FBA) is an e-commerce service where Amazon stores, picks, packs, and ships...

Featured Product

A featured product is a strategically selected item prominently displayed on an e-commerce websit...

FID (First Input Delay)

First Input Delay (FID) is a critical web performance metric measuring the time between a user's ...

FIFO (First In

FIFO (First In, First Out) is an inventory management and accounting method where the oldest inve...

Files (Shopify)

Files in Shopify are digital assets like images, PDFs, videos, and documents that merchants can u...

Filtering

Filtering is a data management technique allowing users to narrow down large datasets or product ...

Filter & Sort

Filter & Sort is a user interface functionality in e-commerce platforms that allows customers...

Firmographics

Firmographics are demographic-like characteristics used to segment and analyze business-to-busine...

First-Party Data

First-party data is information directly collected by a business from its own sources like websit...

First-Time Buyer

A first-time buyer is a customer who makes their initial purchase from an online store or busines...

Flash Sale

A flash sale is a limited-time, high-discount promotional event designed to create urgency and dr...

FOB (Free On Board)

FOB (Free On Board) is a shipping term indicating the point where seller's responsibility for goo...

Footer

A footer is the bottom section of a webpage that typically contains secondary navigation, contact...

Fraud Analysis

Fraud analysis is a systematic process of detecting, investigating, and preventing unauthorized o...

Fraud Detection

Fraud detection in e-commerce is a comprehensive security strategy using advanced technologies an...

Fraud Score

A fraud score is a numerical risk assessment used by e-commerce businesses to evaluate the likeli...

Free Shipping

Free Shipping is a promotional strategy where merchants eliminate shipping costs for customers, t...

Free Shipping Threshold

A free shipping threshold is a minimum order value that customers must reach to qualify for compl...

Friction

Friction in e-commerce refers to any element of the online shopping experience that creates diffi...

Friendly Fraud

Friendly fraud occurs when a legitimate customer makes a purchase but then disputes the charge wi...

Front-End

Front-end refers to the user-facing part of a website or application that users directly interact...

Fulfillment

Fulfillment is the complete process of receiving, processing, packaging, and shipping customer or...

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is an e-commerce service where Amazon stores, picks, packs, and ships...

Fulfillment Location

A fulfillment location is a warehouse or distribution center where online orders are processed, p...

Fulfillment Service

A fulfillment service is a third-party logistics provider that manages inventory storage, order p...

Funnel

An e-commerce funnel is a strategic model representing the customer journey from initial awarenes...

Funnel Optimization

Funnel optimization is a strategic process of analyzing and improving each stage of the customer ...

Funnel Report

A funnel report is an analytical visualization that tracks user progression through a series of p...

Funnels (Marketing & CRO)

Marketing and Conversion Rate Optimization (CRO) funnels are strategic visualization and analysis...