E-commerce Glossary

Landing Page

A landing page is a standalone web page designed with a single, focused objective to convert visi...

Landing Page Optimization

Landing Page Optimization is a strategic process of improving webpage elements to increase conver...

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a critical web performance metric measuring the time it takes f...

Launchpad

Launchpad is a strategic e-commerce feature that enables merchants to schedule and automate produ...

LCP (Largest Contentful Paint)

Largest Contentful Paint (LCP) is a critical web performance metric measuring the time it takes f...

Lead

A lead is a potential customer who has shown interest in a product or service by providing contac...

Lead Generation

Lead generation is the strategic process of identifying, attracting, and capturing potential cust...

Lead Magnet

A lead magnet is a free, valuable resource offered to potential customers in exchange for their c...

Lead Nurturing

Lead nurturing is a strategic marketing process of developing relationships with potential custom...

Lead Scoring

Lead scoring is a systematic method of ranking potential customers based on their perceived value...

Lead Time

Lead time is the duration between the initiation and completion of a process, typically measuring...

Lead Time Demand

Lead Time Demand is the total quantity of inventory expected to be consumed during the anticipate...

LGPD (Lei Geral de Proteção de Dados)

LGPD is Brazil's comprehensive data protection law, similar to GDPR, establishing rules for colle...

Lifetime Value

Lifetime Value (LTV) is a critical e-commerce metric representing the total revenue a business ca...

Lifetime Value (LTV)

Lifetime Value (LTV) represents the total projected revenue a business can expect from a single c...

Line Item

A line item in e-commerce represents a single product or service within an order, detailing speci...

Line Item Property

Line Item Property is a specific attribute or customization detail associated with an individual ...

Link Bait

Link bait is a content strategy designed to attract high volumes of inbound links by creating pro...

Link Building

Link building is an SEO strategy involving acquiring hyperlinks from other websites to your own, ...

LinkedIn Ads

LinkedIn Ads are professional-targeted advertising solutions enabling businesses to reach specifi...

Link Equity

Link equity, also known as link juice, is the value and ranking power passed from one webpage to ...

Link Exchange

Link exchange is a reciprocal digital marketing strategy where two websites agree to link to each...

Link Farm

A link farm is an unethical search engine optimization (SEO) technique involving a group of websi...

Link Juice

Link juice refers to the ranking power or equity passed from one webpage to another through hyper...

Link Profile

A link profile represents the collection of all inbound hyperlinks pointing to a website, reveali...

Link Reclamation

Link reclamation is an SEO and digital marketing strategy where businesses identify and recover u...

Link Velocity

Link velocity refers to the rate and consistency at which a website or webpage acquires backlinks...

Liquid Filter

Liquid Filter is a Shopify template language feature that transforms, format, or modify data dyna...

Live Chat

Live chat is a real-time digital communication tool enabling instant customer support, sales assi...

Local Citations

Local citations are online mentions of a business's name, address, and phone number (NAP) across ...

Localization (l10n)

Localization (l10n) is the process of adapting digital products, content, and marketing for speci...

Local Pack

Local Pack is a Google search results feature displaying three local businesses related to a user...

Local Schema

Local Schema (Local Business Schema Markup) is a structured data format that helps search engines...

Local SEO

Local SEO is a search engine optimization strategy focused on improving visibility for businesses...

Loginless Checkout (Shop Pay)

Loginless Checkout is a streamlined e-commerce payment method that allows customers to complete p...

Logistics

Logistics is the comprehensive management of how resources are acquired, stored, and transported ...

Long-Tail Keyword

Long-tail keywords are specific, often longer search phrases with lower search volume but higher ...

Long-Tail Keywords

Long-tail keywords are specific, multi-word search phrases with lower search volume but higher co...

Lookalike Audience

A Lookalike Audience is a targeted digital marketing technique where advertisers create a new aud...

Loyalty Program

A loyalty program is a strategic marketing approach where businesses reward customers for repeat ...

Loyalty Tier

Loyalty Tier is a structured customer rewards program where customers are categorized into differ...

LTV:CAC Ratio

LTV:CAC Ratio is a critical e-commerce metric comparing Customer Lifetime Value (LTV) to Customer...

LTV (Lifetime Value)

Lifetime Value (LTV) is a predictive metric estimating the total revenue a business can expect fr...