E-commerce Glossary

OAuth

OAuth (Open Authorization) is a secure, token-based authentication protocol that enables third-pa...

Offer

An offer is a promotional proposition presented to potential customers, typically involving a pro...

Offer Personalization

Offer personalization is a strategic approach in e-commerce where marketing messages, product rec...

Off-Page SEO

Off-Page SEO encompasses all optimization activities performed outside your website to improve se...

OG (Open Graph) Tags

Open Graph (OG) tags are HTML meta tags that control how web pages appear when shared on social m...

Omnichannel

Omnichannel is a comprehensive retail strategy that provides customers with a seamless, integrate...

OMS (Order Management System)

An Order Management System (OMS) is a comprehensive software platform that tracks and manages the...

Onboarding

Onboarding is the strategic process of introducing new customers, users, or employees to a produc...

One-Click Acceptance

One-click acceptance is a streamlined e-commerce feature that allows customers to instantly appro...

One-Click Upsell

A one-click upsell is a post-purchase marketing technique where customers can instantly add compl...

On Hand Inventory

On Hand Inventory represents the total quantity of physical products currently available in a com...

Online Store

An online store is a digital e-commerce platform where businesses sell products or services direc...

Online Store 2.0

Online Store 2.0 represents the next generation of e-commerce platforms, characterized by advance...

On-Page Integration

On-Page Integration refers to the seamless incorporation of digital tools, features, or technolog...

On-Page SEO

On-Page SEO involves optimizing individual web pages to improve search engine rankings and attrac...

Open Graph (OG) Tags

Open Graph (OG) Tags are HTML meta tags that enable precise control over how web pages appear whe...

Open Rate (Email)

Open Rate is a key email marketing metric representing the percentage of recipients who open a sp...

Order

An order represents a customer's purchase transaction in e-commerce, encompassing the complete pr...

Order Bump

An order bump is a strategic upsell technique in e-commerce where a complementary or additional p...

Order Confirmation

An order confirmation is an official digital communication sent to customers after a successful p...

Order Editing

Order editing is a feature allowing customers or merchants to modify purchase details after an or...

Order Fulfillment

Order fulfillment is the complete process of receiving, processing, picking, packing, and shippin...

Order Management

Order Management is a comprehensive process of tracking, handling, and fulfilling customer orders...

Order Management System (OMS)

An Order Management System (OMS) is a comprehensive software platform that tracks and manages the...

Order Risk

Order Risk is an e-commerce metric that evaluates the potential probability of fraud, payment fai...

Order Status

Order Status is a real-time tracking mechanism in e-commerce that indicates the current stage of ...

Order Status Page (OSP)

An Order Status Page (OSP) is a dedicated webpage that provides customers real-time tracking and ...

Order Tag

An order tag is a descriptive label or metadata assigned to an individual customer order in e-com...

Order Value

Order Value represents the total monetary amount of a single customer transaction before taxes, s...

Organic Reach

Organic Reach represents the number of unique users who view content without paid promotion, typi...

Organic Traffic

Organic traffic represents website visitors who arrive through unpaid search engine results, typi...

OSP (Order Status Page)

Order Status Page (OSP) is a critical e-commerce interface that provides customers real-time trac...

Outbound Marketing

Outbound marketing is a traditional promotional strategy where businesses proactively reach out t...

Out of Stock

Out of Stock (OOS) refers to a product status indicating that an item is currently unavailable fo...

Overlay (Modal)

An overlay or modal is a graphical interface element that appears on top of the main website cont...

Oxygen (Shopify Hosting)

Oxygen is Shopify's advanced, high-performance hosting infrastructure designed specifically for h...