E-commerce Glossary

ICP (Ideal Customer Profile)

An Ideal Customer Profile (ICP) is a detailed description of the perfect customer who would benef...

Impression

An impression is a single instance of an advertisement, product listing, or content being display...

Impressions

Impressions represent the number of times a digital asset (ad, content, product) is displayed to ...

Impression Share

Impression Share is a digital marketing metric that represents the percentage of potential ad imp...

Inbound Marketing

Inbound marketing is a customer-centric digital strategy focused on attracting potential customer...

Incoming Inventory

Incoming Inventory represents the total quantity of new products or materials expected to arrive ...

Incoterms

Incoterms (International Commercial Terms) are standardized global trade rules defining precise r...

Incoterms: CIF (Cost

CIF (Cost, Insurance, and Freight) is an international trade term where the seller covers shippin...

Indexability

Indexability is a technical SEO metric measuring how easily search engines can discover, crawl, a...

Index Coverage

Index Coverage is a critical SEO metric that measures how thoroughly search engines crawl and ind...

Influencer Marketing

Influencer marketing is a strategic digital marketing approach where brands collaborate with soci...

INP (Interaction to Next Paint)

Interaction to Next Paint (INP) is a modern web performance metric measuring the responsiveness o...

Instagram Shopping

Instagram Shopping is an e-commerce feature that allows businesses to tag and sell products direc...

Installment Payments

Installment payments are a flexible payment method allowing customers to split a total purchase c...

Integrated Payments

Integrated payments are a seamless payment processing system that directly connects e-commerce pl...

Integration

Integration in e-commerce refers to the seamless connection between different software systems, p...

Intelligent Tracking Prevention (ITP)

Intelligent Tracking Prevention (ITP) is a privacy feature developed by Apple that limits cross-s...

Interactive Content

Interactive content is a dynamic digital experience that requires active user participation, tran...

Interchange Fee

An interchange fee is a transaction charge that a merchant's bank account must pay to a card-issu...

Internal Link

Internal links are hyperlinks that connect different pages within the same website, helping users...

Internal Linking

Internal linking is the practice of connecting different pages within the same website through hy...

International Domain (Markets)

An international domain (or market domain) is a country-specific website or web address designed ...

Internationalization (i18n)

Internationalization (i18n) is the strategic process of designing digital products and services t...

International Pricing (Markets)

International pricing is a strategic approach to setting product prices across different global m...

Interstitial Popup

An interstitial popup is a full-screen or large overlay advertisement or message that appears bet...

Inventory

Inventory represents the total stock of products a business has available for sale, including raw...

Inventory Adjustment

Inventory Adjustment is the process of updating and reconciling actual physical stock levels with...

Inventory Location

Inventory Location is a strategic point within a supply chain where products are stored, tracked,...

Inventory Management

Inventory management is the systematic process of ordering, storing, tracking, and controlling pr...

Inventory Policy

Inventory policy is a strategic framework defining how a business manages, tracks, and controls i...

Inventory States

Inventory states represent the current availability and condition of products in an e-commerce bu...

Inventory Tracking

Inventory tracking is a systematic method of monitoring product quantities, locations, and moveme...

Inventory Turnover

Inventory Turnover is a critical financial metric measuring how many times a company sells and re...

Invoice

An invoice is an official document detailing goods or services sold, listing itemized charges, to...

IP Block

An IP block is a network security measure that prevents specific IP addresses from accessing a we...

ITP (Intelligent Tracking Prevention)

Intelligent Tracking Prevention (ITP) is a privacy feature by Apple that limits cross-site tracki...