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Analytics & A/B Testing See where sales slip away, then test the fix
Growth Suite's reports show where shoppers drop off, which products stall and what each campaign earns. When you want to try a bigger discount or a shorter timer, A/B test it and let your own numbers decide.
★★★★★
4.9 out of 5 on the Shopify App Store
Reports inside Shopify admin
Funnel report · 5 stages, any date range
Funnel report
Find the stage where you lose them
Five stages, from the first session to a finished checkout, with the completion rate between each one. The biggest drop tells you where to start.
Sessions→Product views
A big drop here points at your homepage, collection pages or the traffic you're buying.
Product views→Add to cart
They looked but didn't add. Usually a product page problem: price, photos, trust or timing.
Add to cart→Checkout
Interest was there. Shipping costs, surprises in the cart or plain hesitation stop them.
Checkout→Completed
They nearly bought. Checkout friction, payment options or a last-minute doubt.
More in our guides to the funnel report and the Shopify sales funnel.
Product report
Every product, ranked by what it actually does
Views, add-to-carts, purchases, revenue, add-to-cart rate and sales rate for each product. Export it as a CSV and get it by email whenever you need it.
Product Segmentation sorts them for you
Every product lands in one of eight groups, so you know which ones to fix, which to promote and which to leave alone.
Stars
High traffic, high add-to-cart. Your best performers.
Essentials
High traffic, normal add-to-cart. Reliable sellers.
Bottlenecks
High traffic, add-to-cart rate below your store average.
Gems
Low traffic, high add-to-cart. They need more eyes on them.
Prospects
Moderate traffic, normal add-to-cart. Steady, not standing out.
Underperformers
Moderate traffic, add-to-cart rate below your store average.
Invisibles
Fewer than 100 views in the last 30 days.
Stoppers
They get views, but zero add-to-carts.
Shopper behavior
How your customers buy, and what's sitting in their carts
Purchase Insight
- Average time from first visit to purchase
- Sessions before they buy
- Product pages viewed before buying
- How long checkout takes
Useful for timing your offers, emails and retargeting.
Cart Insights
- Carts created each day
- Products in carts
- Average products per cart
- Total and average cart value
Counts every cart, including the ones that never become an order.
Cart drawer report
- Cart opened
- Recommendations added
- Gifts viewed and added
- Checkout clicks
See what shoppers do inside the side cart.
Campaign report
What every campaign brings in
Offers shown, sales, revenue and conversion rate for each campaign, over any date range. And because intent-based offers can start at different moments, results are split by trigger stage too: product interest, add to cart and leaving checkout.
A/B testing
Not sure about the discount? Test it.
Run two versions of a trigger campaign side by side. Give each its own discount range and offer length, decide how traffic is split, and pick the goal that matters to you: conversion rate, average order value or revenue.
Results update as orders come in. The version ahead on your goal is the winner, so let the test run long enough to collect real orders before you call it.
Goal
Conversion rateRevenueAOV
Version A
10–15% off
20–40 min offer
50% of traffic
Version B
15–20% off
30 min offer
50% of traffic
Example test settings.
★★★★★
Rated 4.9 out of 5 on the Shopify App Store
Built for Shopify. Every report lives inside your Shopify admin.
What reports does Growth Suite include?
The funnel report, the product report with Product Segmentation, Purchase Insight, Cart Insights, the cart drawer report and a report for every campaign.
Where do I see them?
Inside your Shopify admin, under Growth Suite's Reports and Campaigns.
Can I export the data?
Yes. The product report can be exported as a CSV and sent to you by email.
What can I A/B test?
The discount range, the offer length and the traffic split of a trigger campaign.
How is the winner decided?
You pick the goal: conversion rate, average order value or revenue. The version ahead on that goal is the winner.
What is a Bottleneck product?
A product with high traffic but an add-to-cart rate below your store average. The traffic is already there, so a better page pays off quickly.
Growth Suite for Shopify
Stop losing “maybe later” sales
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