E-commerce Glossary

B2B (Business-to-Business)

B2B (Business-to-Business) refers to commercial transactions and interactions between two busines...

B2C (Business-to-Consumer)

B2C (Business-to-Consumer) refers to transactions and business models where companies directly se...

Backend

Backend refers to the server-side of a web application or e-commerce platform responsible for pro...

Back-End

Back-end refers to the server-side of a web application that manages data processing, storage, an...

Back in Stock

Back in Stock is an e-commerce notification feature that alerts customers when previously unavail...

Back in Stock Alerts

Back in Stock Alerts are automated notifications sent to customers when previously unavailable pr...

Backlink

A backlink is an incoming hyperlink from one website to another, serving as a digital reference o...

Backorder

A backorder occurs when a product is temporarily out of stock but can still be purchased, with th...

Backorder Notification

A backorder notification is an e-commerce feature allowing customers to request alerts when an ou...

Bandwidth

Bandwidth in e-commerce refers to the maximum data transfer rate of an online store or website, d...

Banner

A banner is a graphical advertisement or informational display typically placed prominently on we...

Banner Ad

A banner ad is a digital advertising format featuring graphical display advertisements placed on ...

Barcode

A barcode is a machine-readable optical label containing encoded product information using parall...

Barcode (EAN/UPC)

A barcode is a machine-readable optical label containing product identification information, typi...

Basket

A basket (or shopping cart) is a digital interface in e-commerce that allows customers to tempora...

Batch Processing

Batch processing is a data management technique where multiple transactions or tasks are grouped ...

Bayesian Statistics

Bayesian Statistics is a probabilistic approach to data analysis that updates prior beliefs with ...

Behavioral Analytics

Behavioral analytics is a data-driven approach that tracks, analyzes, and interprets user actions...

Behavioral Targeting

Behavioral targeting is a digital marketing strategy that uses data about users' online activitie...

Below the Fold

'Below the Fold' refers to the website content area not immediately visible when a webpage first ...

Billing

Billing is the financial process of generating and sending invoices to customers for products or ...

Black Friday

Black Friday is the day after Thanksgiving in the United States, marking the beginning of the hol...

Black Hat SEO

Black Hat SEO refers to unethical and manipulative search engine optimization techniques that vio...

Blended CAC

Blended Customer Acquisition Cost (CAC) represents the total marketing and sales expenses divided...

Blended ROAS

Blended ROAS (Return on Ad Spend) is a holistic marketing metric that calculates total revenue ge...

Blocks (Theme)

Blocks in e-commerce themes are modular, customizable content sections that allow merchants to bu...

Blog

A blog is a regularly updated online platform where individuals or businesses publish articles, o...

Blogging

Blogging is a content marketing strategy where individuals or businesses create and publish regul...

Blog Post

A blog post is a regularly updated online article published on a website, typically written in an...

BOGO (Buy One

BOGO (Buy One Get One) is a promotional pricing strategy where customers receive a second item fr...

BOPAC (Buy Online Pick Up At Curbside)

BOPAC (Buy Online, Pick Up At Curbside) is an e-commerce fulfillment strategy allowing customers ...

BOPIS (Buy Online

BOPIS (Buy Online, Pick Up In Store) is a retail fulfillment method allowing customers to purchas...

Bounced Email

A bounced email is an electronic message that cannot be successfully delivered to the recipient's...

Bounce Rate

Bounce Rate is a web analytics metric measuring the percentage of website visitors who leave a pa...

Brand

A brand is the unique identity, perception, and emotional connection a business creates with its ...

Brand Awareness

Brand Awareness is the extent to which consumers recognize, recall, and associate a brand's ident...

Branded Keywords

Branded keywords are search terms that include a specific brand's name, product line, or trademar...

Brand Equity

Brand Equity represents the total perceived value of a brand in customers' minds, encompassing em...

Branding

Branding is the strategic process of creating a unique, memorable identity for a business through...

Brand Integrity

Brand integrity represents a company's commitment to consistently delivering on its core values, ...

Breadcrumbs

Breadcrumbs are a website navigation aid that shows users their current location within a site's ...

Breakeven Point

The breakeven point is the sales volume where total revenue equals total costs, indicating the mi...

Brick-and-Mortar

Brick-and-mortar refers to traditional physical retail stores with a physical location where cust...

Browse Abandonment

Browse abandonment occurs when potential customers visit an online store, view products, but leav...

Browser

A browser is a software application used to access, retrieve, and display information on the Worl...

Bucket Testing

Bucket testing, synonymous with A/B testing, is an experimental methodology where users are rando...

Bundle

A bundle is a strategic product offering where multiple items are grouped and sold together at a ...

Bundling

Bundling is a strategic pricing and marketing technique where multiple products or services are c...

Business Manager (Meta)

Business Manager is a centralized platform by Meta (Facebook) that allows businesses to manage mu...

Buy Box

The Buy Box is the white box on Amazon product pages where customers can directly click 'Add to C...

Buyer Intent

Buyer intent represents the probability and readiness of a potential customer to make a purchase....

Buyer Persona

A buyer persona is a semi-fictional representation of an ideal customer, created using market res...

Buy Now Pay Later (BNPL)

Buy Now Pay Later (BNPL) is a flexible payment method allowing consumers to purchase products imm...