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E-commerce Glossary

What is Behavioral Targeting?

Understanding Behavioral Targeting in E-commerce

Quick Definition

Behavioral targeting is a digital marketing strategy that uses data about users' online activities, browsing history, purchase patterns, and interactions to deliver personalized content, product recommendations, and advertisements tailored to individual preferences and predicted interests.

2 min read

Understanding Behavioral Targeting

Core Components of Behavioral Targeting

  • Data Collection: Tracking user interactions across websites, apps, and platforms
  • Segmentation: Categorizing users based on behavior, interests, and engagement patterns
  • Personalization: Delivering customized experiences matching individual user profiles

Key Data Points for Behavioral Targeting

Data TypeExamplesTargeting Potential
Browsing HistoryProduct views, category explorationPersonalized recommendations
Purchase BehaviorPrevious purchases, order frequencyUpselling, cross-selling
Engagement MetricsTime on site, click-through ratesContent customization
Device & LocationMobile/desktop, geographic regionContext-aware experiences

Behavioral Targeting Strategies

Predictive Product Recommendations

Suggest products based on past interactions and similar user behaviors

Dynamic Pricing

Adjust prices and discounts based on individual user likelihood to purchase

Personalized Email Campaigns

Trigger emails based on specific user actions and engagement levels

Retargeting Ads

Show targeted advertisements to users who previously interacted with products

Behavioral Targeting in Modern E-commerce

Advanced platforms like Growth Suite leverage behavioral targeting to create hyper-personalized experiences. By analyzing visitor behavior in real-time, these tools can predict purchase intent and dynamically adjust offers, showing time-limited discounts only to hesitant visitors most likely to convert.

The future of e-commerce lies in understanding individual customer journeys, transforming generic interactions into meaningful, personalized experiences that drive engagement and sales.

Put Behavioral Targeting into Practice

Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective behavioral targeting strategies.