What is a Barcode (EAN/UPC)?
Understanding Barcode (EAN/UPC) in E-commerce
Quick Definition
A barcode is a machine-readable optical label containing product identification information, typically consisting of parallel lines or geometric patterns. EAN (European Article Number) and UPC (Universal Product Code) are standardized barcode formats used globally for inventory tracking, pricing, and supply chain management across retail and logistics industries.
Understanding Barcodes: EAN and UPC Standards
Barcode Fundamentals
Barcodes transform complex product information into a standardized, scannable format that enables rapid, accurate data capture across global supply chains. Each unique barcode represents specific product details like manufacturer, product type, and individual item identification.
Key Barcode Types
UPC (Universal Product Code)
- •Primarily used in North America
- •12-digit numeric code
- •Standard for retail product identification
EAN (European Article Number)
- •Used internationally, especially in Europe
- •13-digit numeric code
- •More comprehensive global standard
Barcode Structure Breakdown
| Segment | Information Contained | Purpose |
|---|---|---|
| Manufacturer Code | First 6-7 digits | Identifies product manufacturer |
| Product Code | Next 5-6 digits | Specifies unique product variant |
| Check Digit | Last digit | Validates barcode accuracy |
E-commerce Barcode Applications
Inventory Management
Real-time tracking of stock levels, preventing overselling and enabling precise inventory control.
Order Fulfillment
Accurate product picking, packing, and shipping verification to minimize errors.
Product Listing
Automated product information import and standardization across sales channels.
Modern Barcode Integration
Advanced e-commerce platforms like Growth Suite can integrate barcode scanning technologies to streamline product management, enabling merchants to quickly add, track, and synchronize product information across multiple sales channels with unprecedented efficiency.
By leveraging standardized barcode systems, online retailers can reduce manual data entry, minimize errors, and create more robust, scalable inventory management processes.
Put Barcode (EAN/UPC) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective barcode (ean/upc) strategies.