E-commerce Glossary

D2C (Direct to Consumer)

Direct to Consumer (D2C) is an e-commerce business model where brands sell products directly to e...

DAP (Delivered At Place)

DAP (Delivered At Place) is an international trade term where the seller delivers goods to a spec...

Dark Mode

Dark Mode is a user interface design option that uses a dark color palette, typically with light ...

Dashboard

A dashboard is a centralized, visual interface that aggregates and displays key performance metri...

Data Analytics

Data analytics is the systematic process of examining, cleaning, and transforming raw data into m...

Data-Driven

Data-driven is a strategic approach where business decisions are made by analyzing objective data...

Data Feed

A data feed is a structured digital file containing product information used by e-commerce platfo...

Dawn Theme

Dawn Theme is Shopify's default, performance-optimized theme designed for modern e-commerce websi...

DDP (Delivered Duty Paid)

Delivered Duty Paid (DDP) is an international shipping Incoterm where the seller assumes all cost...

DDU (Delivered Duty Unpaid)

Delivered Duty Unpaid (DDU) is an international shipping term where the seller delivers goods to ...

Dead Stock

Dead stock refers to inventory that remains unsold for an extended period, typically exceeding si...

Decimal Pricing

Decimal pricing is a strategic pricing technique where product prices end in .99 or .95 instead o...

Decline Code

A decline code is a specific alphanumeric identifier generated by payment processors or banks whe...

Deep Link

A deep link is a specific URL that directs users directly to a particular page, screen, or conten...

Deferred Payment

Deferred payment is a purchasing method allowing customers to buy products now and pay later, oft...

Delivery Date Picker

A delivery date picker is an e-commerce interface feature that allows customers to select their p...

Demand Forecasting

Demand forecasting is a strategic planning technique that uses historical sales data, market tren...

Demand Generation

Demand generation is a holistic marketing strategy focused on creating awareness, stimulating int...

Demographics

Demographics are statistical characteristics describing a population's composition, including age...

Demographic Targeting

Demographic targeting is a marketing strategy that segments audiences based on specific measurabl...

Digital Asset Management

Digital Asset Management (DAM) is a strategic system for organizing, storing, retrieving, and dis...

Digital Marketing

Digital marketing is a comprehensive strategy of promoting products, services, and brands using d...

Digital Product

Digital products are intangible goods delivered electronically, such as software, e-books, online...

Digital Transformation

Digital transformation is the strategic integration of digital technologies across all business f...

Digital Wallet

A digital wallet is a secure electronic payment method that stores payment information digitally,...

Direct-to-Consumer (DTC)

Direct-to-Consumer (DTC) is a business model where brands sell products directly to end consumers...

Disavow File

A disavow file is a specialized SEO tool used to inform search engines like Google about low-qual...

Discount

A discount is a reduction in the original price of a product or service, typically used as a mark...

Discount Allocation

Discount allocation is a strategic pricing technique where businesses distribute price reductions...

Discount Code

A discount code is a unique alphanumeric sequence that customers can apply during checkout to rec...

Discount Code Abuse

Discount code abuse occurs when customers exploit promotional codes beyond their intended use, su...

Discount Fatigue

Discount fatigue occurs when customers become desensitized to frequent sales and promotions, redu...

Discount Ladder

A discount ladder is a strategic pricing approach where businesses offer progressively deeper dis...

Discount Percentage

Discount percentage is a pricing strategy where merchants reduce a product's original price by a ...

Discount Stacking

Discount stacking is a strategy where multiple promotional discounts or offers are combined in a ...

Discount Tier

A discount tier is a pricing strategy where customers receive progressively larger percentage dis...

Display Advertising

Display advertising is a digital marketing method using visual ads (images, videos, animations) p...

Dispute

A dispute is a formal challenge to a financial transaction, typically initiated by a customer thr...

DMARC

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authenticatio...

DNS

DNS (Domain Name System) is a fundamental internet protocol that translates human-readable domain...

Dofollow Link

A dofollow link is an HTML hyperlink that allows search engines to follow it and pass link equity...

Domain

A domain is the unique web address that identifies a website on the internet, serving as its digi...

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts a website's...

Domain Authority (DA)

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts a website's...

Domain Name

A domain name is the unique web address that identifies a website on the internet, serving as a h...

Domain Rating

Domain Rating (DR) is a proprietary metric developed by Ahrefs that measures the overall strength...

Doorway Page

A doorway page is a low-quality, search engine-optimized webpage designed solely to rank for spec...

DPU (Delivered at Place Unloaded)

DPU (Delivered at Place Unloaded) is an international trade term where the seller delivers goods ...

Draft Order

A draft order in e-commerce is a preliminary, unsettled order created by a merchant or customer t...

Drip Campaign

A drip campaign is an automated, targeted email marketing strategy that sends pre-written message...

Drop-off Point

A drop-off point in e-commerce represents a specific stage in the customer journey where potentia...

Drop-off Rate

Drop-off Rate is a critical e-commerce metric measuring the percentage of potential customers who...

Dropshipping

Dropshipping is an e-commerce fulfillment method where retailers sell products without holding in...

Drop Shipping

Drop shipping is an e-commerce fulfillment method where online retailers sell products without ho...

DTC (Direct to Consumer)

Direct to Consumer (DTC) is an e-commerce business model where brands sell products directly to e...

Duplicate Content

Duplicate content refers to substantial blocks of content within or across websites that are eith...

Duties and Taxes

Duties and taxes are mandatory financial charges imposed by governments on imported goods, calcul...

Dwell Time

Dwell time is the duration a visitor spends on a webpage before returning to search results or na...

Dynamic Content

Dynamic content is personalized digital material that automatically adapts in real-time based on ...

Dynamic Pricing

Dynamic pricing is a flexible pricing strategy where product prices are adjusted in real-time bas...

Dynamic Product Ads

Dynamic Product Ads are personalized, automated digital advertisements that display products tail...

Dynamic Retargeting

Dynamic retargeting is an advanced digital marketing technique that displays personalized ads fea...