E-commerce Glossary

Tag Manager (GTM)

Tag Manager (GTM) is a free Google tool that allows marketers and developers to manage and deploy...

Tags

Tags are descriptive keywords or labels used to categorize, organize, and help users and search e...

Tag (Shopify)

A tag in Shopify is a label or keyword used to categorize and organize products, customers, or or...

TAM (Total Addressable Market)

Total Addressable Market (TAM) represents the complete revenue potential for a product or service...

Tax

Tax is a mandatory financial charge imposed by governments on individuals and businesses, calcula...

Tax Exempt

Tax exempt status allows qualifying organizations or individuals to purchase goods and services w...

Tax Inclusive Pricing

Tax Inclusive Pricing is a pricing strategy where the displayed price already includes all applic...

Taxonomy

Taxonomy in e-commerce is a hierarchical classification system for organizing products, categorie...

Technical SEO

Technical SEO involves optimizing a website's technical infrastructure to improve search engine c...

Technographics

Technographics is a market research methodology that segments potential customers based on their ...

Template

A template in e-commerce is a pre-designed, reusable layout or framework for webpages, emails, pr...

Thank You Page

A Thank You Page is a critical post-purchase webpage displayed after a customer completes a trans...

Theme

A theme in e-commerce is a pre-designed website template that determines the visual layout, styli...

Theme App Block

A Theme App Block is a Shopify feature allowing app developers to seamlessly integrate custom app...

Theme App Embed

Theme App Embed is a Shopify feature that allows apps to seamlessly integrate custom functionalit...

Theme App Extension

A Theme App Extension is a Shopify feature enabling apps to seamlessly integrate custom functiona...

Theme Bundle

A theme bundle in e-commerce is a pre-configured, comprehensive package of design elements, templ...

Theme Editor

A Theme Editor is a web-based interface in e-commerce platforms that allows merchants to customiz...

Theme Settings

Theme Settings are customizable configuration options within an e-commerce platform that allow me...

Theme Store

A Theme Store is an online marketplace within e-commerce platforms where merchants can purchase p...

Theme Template

A theme template in e-commerce is a pre-designed layout and styling framework that determines the...

Thin Content

Thin content refers to web pages with minimal, low-quality, or non-original text that provides li...

Third-Party Cookie

Third-party cookies are tracking codes placed on a web visitor's computer by websites other than ...

Third-Party Data

Third-party data refers to consumer information collected, aggregated, and sold by external data ...

Third-Party Logistics (3PL)

Third-Party Logistics (3PL) is an outsourced solution where businesses contract external companie...

Thumbnail

A thumbnail is a small, scaled-down preview image representing a larger graphic, video, or docume...

TikTok Shopping

TikTok Shopping is an e-commerce feature that allows brands and creators to sell products directl...

Time-Limited Offer

A time-limited offer is a marketing strategy where a special discount, promotion, or product deal...

Time on Page

Time on Page is a web analytics metric measuring the average duration a visitor spends on a speci...

Time on Site

Time on Site is a web analytics metric measuring the average duration visitors spend on a website...

Timer

A timer is a visual or digital countdown mechanism that creates urgency and motivates immediate a...

Timestamp

A timestamp is a digital record marking the exact date and time an event occurs, typically stored...

Time to First Byte (TTFB)

Time to First Byte (TTFB) is a web performance metric measuring the duration between a user's req...

Time to Interactive (TTI)

Time to Interactive (TTI) is a critical web performance metric measuring the time from page load ...

Title Tag

A title tag is an HTML element that specifies the title of a webpage, appearing in search engine ...

TLS (Transport Layer Security)

TLS (Transport Layer Security) is a cryptographic protocol designed to provide secure, encrypted ...

Top of Funnel (TOFU)

Top of Funnel (TOFU) represents the initial stage of the customer journey where potential buyers ...

Tracking

Tracking in e-commerce refers to the systematic monitoring and analysis of user interactions, web...

Tracking Code

A tracking code is a unique snippet of JavaScript or HTML embedded on webpages to collect user in...

Tracking Number

A tracking number is a unique alphanumeric code assigned by shipping carriers to monitor a packag...

Traffic

Traffic represents the total number of visitors to a website or online store, measured by unique ...

Traffic Source

Traffic source refers to the origin or channel through which visitors arrive at a website or onli...

Transaction

A transaction in e-commerce represents a completed purchase where a customer exchanges money for ...

Transactional Email

Transactional emails are automated, triggered messages sent to individuals following a specific t...

Transactional Query

A transactional query is a specific type of search intent where users are ready to make a purchas...

Transactional SMS

Transactional SMS are automated, personalized text messages sent to customers during specific sta...

Transaction Fee

A transaction fee is a charge imposed by payment processors or platforms for each completed sale,...

Translations API

A Translations API is a specialized software service that enables automatic, real-time language t...

Trigger

A trigger in e-commerce is a specific event, user action, or condition that automatically initiat...

Trigger Rule

A trigger rule in e-commerce is a predefined condition or set of conditions that automatically in...

Trust Badge

Trust badges are visual icons or seals displayed on websites to signal security, credibility, and...

Trust Flow

Trust Flow is a digital marketing metric that measures the quality and credibility of a website's...

Trust Signals

Trust signals are visual or textual elements on a website that help build customer confidence, re...

TTFB (Time to First Byte)

Time to First Byte (TTFB) is a critical web performance metric measuring the duration between a u...

TTI (Time to Interactive)

Time to Interactive (TTI) is a critical web performance metric measuring the time from page load ...

Twitter Ads

Twitter Ads is a targeted social media advertising platform enabling businesses to promote tweets...

Two-Factor Authentication (2FA)

Two-Factor Authentication (2FA) is a security process requiring two distinct authentication metho...