E-commerce Glossary

EAN (European Article Number)

EAN (European Article Number) is a standardized 13-digit product identification code used globall...

E-commerce

E-commerce (electronic commerce) is the buying and selling of goods and services online through d...

E-commerce Manager

An E-commerce Manager is a strategic professional responsible for overseeing online sales operati...

EDI (Electronic Data Interchange)

Electronic Data Interchange (EDI) is a standardized digital communication method enabling busines...

Elastic Search

Elastic Search is an advanced, distributed, RESTful search and analytics engine designed for hori...

Email Automation

Email automation is a strategic digital marketing technique using software to send targeted, pers...

Email Campaign

Email campaigns are strategic, targeted email communications sent to a specific audience to achie...

Email List

An email list is a collection of email addresses from customers, subscribers, or potential leads ...

Email Marketing

Email marketing is a digital marketing strategy of sending targeted, personalized messages to a s...

Email Opt-in

An email opt-in is a permission-based marketing strategy where website visitors voluntarily provi...

Email Service Provider (ESP)

An Email Service Provider (ESP) is a cloud-based platform that enables businesses to create, send...

Embedded App

An embedded app is a third-party application integrated directly within an e-commerce platform's ...

Encryption

Encryption is a data security process that converts readable information (plaintext) into an enco...

Engagement

Engagement in e-commerce measures how actively customers interact with a brand's digital touchpoi...

Engagement Metrics

Engagement metrics are quantitative measurements that track how users interact with digital conte...

Engagement Rate

Engagement Rate is a key performance metric measuring the percentage of audience members who inte...

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) is an integrated software system that manages and streamlines ...

Entry Page

An entry page is the first webpage a visitor lands on when arriving at a website, typically throu...

EOQ (Economic Order Quantity)

Economic Order Quantity (EOQ) is a strategic inventory management calculation that determines the...

EPC (Earnings Per Click)

EPC (Earnings Per Click) is a critical digital marketing metric measuring the average revenue gen...

ERP (Enterprise Resource Planning)

Enterprise Resource Planning (ERP) is an integrated software system that helps organizations mana...

Event ID (Shopify Web Pixels)

An Event ID in Shopify Web Pixels is a unique identifier assigned to specific customer interactio...

Evergreen Campaign

An evergreen campaign is a marketing strategy with continuous, long-term relevance that generates...

Evergreen Content

Evergreen content is high-quality, timeless digital content that remains relevant and valuable to...

Exchange Rate

Exchange rate is the value of one currency compared to another, determining how much of one curre...

Exit Intent

Exit intent is a web tracking technology that detects when a user is about to leave a webpage by ...

Exit Rate

Exit Rate is a web analytics metric measuring the percentage of visitors who leave a website from...

Express Checkout

Express Checkout is a streamlined online payment method that minimizes transaction steps, allowin...

External Link

An external link is a hyperlink that directs users from your website to a different domain or web...

External Linking

External linking is the practice of adding hyperlinks from your website to other credible, releva...

EXW (Ex Works)

EXW (Ex Works) is an international trade term where the seller makes goods available at their own...

Eye-Tracking

Eye-tracking is a sophisticated technology that measures and analyzes human visual attention by t...