E-commerce Glossary

Page Authority

Page Authority is a predictive SEO metric developed by Moz that scores a specific webpage's poten...

Page Experience

Page Experience is a comprehensive Google ranking metric that evaluates a webpage's overall user ...

Page Speed

Page Speed is a critical web performance metric measuring how quickly a webpage loads and becomes...

Pageview

A pageview is a web analytics metric that records each instance of a webpage being loaded or relo...

Page Views

Page Views represent the total number of times a specific webpage is loaded or reloaded by users....

Pagination

Pagination is a web design technique that divides large sets of content into discrete, numbered p...

Paid Search

Paid Search is a digital advertising model where businesses pay to have their ads displayed in se...

Paid Social

Paid social refers to sponsored advertising on social media platforms where businesses pay to dis...

Paid Traffic

Paid traffic refers to website visitors acquired through paid advertising channels like Google Ad...

Partial Fulfillment

Partial Fulfillment is an e-commerce shipping strategy where customers receive available items fr...

Partial Refund

A partial refund is a reimbursement for only a portion of a customer's original purchase amount, ...

Passkey

A passkey is a modern, passwordless authentication method that uses cryptographic credentials sto...

Pass-through Fees

Pass-through fees are additional charges in e-commerce transactions that merchants must pay to pa...

Passwordless Login

Passwordless login is an authentication method that eliminates traditional password entry by usin...

Password Page

A password page is a restricted access web page that requires users to enter a valid password bef...

Payment Authorization

Payment authorization is a critical e-commerce transaction stage where a merchant verifies a cust...

Payment Capture

Payment capture is the process of finalizing a financial transaction where funds are transferred ...

Payment Gateway

A payment gateway is a secure online service that authorizes and processes credit card or digital...

Payment Intent

Payment intent represents a customer's commitment and readiness to complete a financial transacti...

Payment Method

A payment method is a specific way customers can complete transactions, including credit/debit ca...

Payment Processing

Payment processing is the electronic system that authorizes, captures, and transfers funds betwee...

Payment Processor

A payment processor is a third-party financial technology company that handles electronic payment...

Payment Retry

Payment retry is an automated e-commerce mechanism that attempts to reprocess a failed transactio...

PCI DSS

PCI DSS (Payment Card Industry Data Security Standard) is a mandatory security framework for orga...

PCI-DSS Compliance

PCI-DSS (Payment Card Industry Data Security Standard) is a mandatory security framework for orga...

PDP (Product Detail Page)

A Product Detail Page (PDP) is a crucial e-commerce webpage that provides comprehensive informati...

Peak Season Surcharge

Peak Season Surcharge is an additional fee imposed by shipping carriers during high-demand period...

Performance Marketing

Performance Marketing is a comprehensive digital marketing approach focused on measurable results...

Persona

A persona is a semi-fictional representation of an ideal customer, created using market research,...

Personalization

Personalization is a strategic approach in e-commerce that tailors online experiences, product re...

Pick and Pack

Pick and Pack is an essential e-commerce order fulfillment process where warehouse staff select (...

PIM (Product Information Management)

Product Information Management (PIM) is a centralized system for collecting, managing, and distri...

Pinterest Marketing

Pinterest Marketing is a strategic approach to using Pinterest as a visual discovery platform for...

Pixel

A pixel is a tracking code placed on websites to collect user data, monitor conversions, and enab...

PLP (Product Listing Page)

A Product Listing Page (PLP) is a critical e-commerce webpage displaying multiple products within...

Plugins

E-commerce plugins are software add-ons that extend the functionality of online store platforms, ...

Point of Sale (POS)

Point of Sale (POS) is a physical or digital transaction location where customers complete purcha...

PO Number (Purchase Order)

A Purchase Order (PO) Number is a unique alphanumeric identifier assigned to a specific purchase ...

Pop-up

A pop-up is an overlay window that appears on top of a webpage's main content, designed to captur...

POS (Point of Sale)

Point of Sale (POS) is a critical business system where customer transactions occur, encompassing...

Post-Purchase

Post-Purchase refers to the critical phase after a customer completes a transaction, encompassing...

Post-Purchase Upsell

Post-purchase upsell is a strategic sales technique where additional products or upgrades are off...

PPC (Pay Per Click)

Pay Per Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad...

Pre-Authorization

Pre-authorization is a payment processing technique where a merchant temporarily holds funds on a...

Preorder

A preorder is a sales strategy allowing customers to purchase products before their official rele...

Pre-Order

Pre-Order is a sales strategy allowing customers to purchase products before their official relea...

Price Anchoring

Price anchoring is a psychological pricing strategy where businesses present a higher-priced opti...

Price Comparison

Price comparison is an e-commerce strategy where consumers evaluate product prices across multipl...

Price Override

Price Override is a strategic pricing technique where merchants dynamically adjust product prices...

Price Rule

A price rule is a strategic e-commerce pricing mechanism that automatically applies discounts, pr...

Price Testing

Price testing is a strategic experimentation method where different price points are systematical...

Pricing Strategy

A pricing strategy is a systematic approach to setting product or service prices that balances cu...

Primary Conversion

Primary Conversion is the main, most significant goal of a website or digital marketing campaign,...

Print on Demand

Print on Demand (POD) is an e-commerce fulfillment method where products are manufactured only af...

Processing Time

Processing Time is the duration between a customer placing an order and the moment the order is p...

Product

A product is a tangible or digital item offered for sale in an e-commerce marketplace. It represe...

Product Badge

A product badge is a visual indicator displayed on an e-commerce product that highlights specific...

Product Badge: Best Seller

A product badge is a visual indicator displayed on an e-commerce product that highlights specific...

Product Bundle

A product bundle is a strategic e-commerce offering where multiple related products are packaged ...

Product Catalog

A product catalog is a comprehensive listing of all available products in an e-commerce store, ty...

Product Compare

Product Compare is a feature enabling customers to evaluate multiple products side-by-side, displ...

Product Description

A product description is a marketing copy that explains what a product is, its key features, bene...

Product Detail Page (PDP)

A Product Detail Page (PDP) is a crucial e-commerce webpage that provides comprehensive informati...

Product Feed

A product feed is a structured digital file containing detailed information about products, typic...

Product Information Management (PIM)

Product Information Management (PIM) is a centralized software solution that enables businesses t...

Product Listing Ads (PLAs)

Product Listing Ads (PLAs) are visual, product-specific advertisements displayed in search engine...

Product Media

Product media encompasses all visual and interactive content used to showcase products online, in...

Product Options

Product options are customizable features that allow customers to personalize or configure produc...

Product Page

A product page is a dedicated webpage showcasing a specific product's details, features, images, ...

Product Performance

Product Performance is a comprehensive e-commerce metric tracking how individual products contrib...

Product Recommendation

Product recommendations are personalized suggestions of items a customer might like based on thei...

Product Report

A Product Report is a comprehensive analytics document that provides detailed insights into indiv...

Product Review

Product reviews are user-generated evaluations of a product's quality, performance, and value. Th...

Product Reviews

Product reviews are user-generated evaluations and feedback about a product's quality, performanc...

Product Tags

Product tags are descriptive keywords or labels assigned to products in an e-commerce catalog to ...

Product Variant

A product variant is a specific version of a product with unique attributes like size, color, or ...

Profit

Profit is the financial gain realized when total revenue exceeds total expenses, representing the...

Profit Margin

Profit margin is a critical financial metric measuring the percentage of revenue that translates ...

Programmatic Advertising

Programmatic advertising is an automated, data-driven method of buying and selling digital ad inv...

Progress Bar (Checkout)

A progress bar during checkout is a visual navigation tool that shows customers their current sta...

Promotion

A promotional strategy in e-commerce designed to stimulate sales by offering temporary price redu...

Promotional Calendar

A promotional calendar is a strategic planning tool that systematically schedules marketing campa...

PSD2 (Revised Payment Services Directive)

PSD2 (Revised Payment Services Directive) is a European Union regulatory framework designed to en...

PSI (PageSpeed Insights)

PageSpeed Insights (PSI) is a free Google tool that analyzes webpage performance on mobile and de...

Pull Marketing

Pull marketing is a customer-centric strategy where businesses attract potential buyers by creati...

Purchase Frequency

Purchase Frequency is an e-commerce metric measuring how often customers return to make repeat pu...

Purchase Funnel

A purchase funnel is a strategic model depicting a customer's journey from initial product awaren...

Purchase Insight Report

A Purchase Insight Report is a detailed analytics document that tracks, analyzes, and visualizes ...

Purchase Intent

Purchase Intent is the likelihood and readiness of a potential customer to buy a product or servi...

Purchase Intent Prediction

Purchase Intent Prediction is an advanced analytics technique that uses machine learning and beha...

Push Marketing

Push marketing is a proactive promotional strategy where businesses directly communicate offers, ...

Push Notification

Push notifications are clickable messages sent directly to a user's mobile device or web browser,...

Push Notifications

Push notifications are instant messages sent directly to a user's device (mobile, desktop, web) f...

PWA (Progressive Web App)

A Progressive Web App (PWA) is a web application that uses modern browser technologies to deliver...