What is Pinterest Marketing?
Understanding Pinterest Marketing in E-commerce
Quick Definition
Pinterest Marketing is a strategic approach to using Pinterest as a visual discovery platform for promoting products, driving website traffic, and engaging potential customers through highly shareable, image-based content that leverages the platform's unique search and inspiration-driven user behavior.
Pinterest Marketing: A Visual Commerce Strategy
Why Pinterest Matters for E-commerce
- •Purchase Intent: 89% of users seek purchase inspiration on Pinterest
- •Higher Average Order Value: Pinterest users spend 29% more than other social platforms
- •Long-Term Content Visibility: Pins have extended lifecycle compared to other social content
Key Pinterest Marketing Strategies
Rich Pins
Product pins with real-time pricing, availability, and purchase links
Idea Pins
Multi-page, video-friendly content for deeper storytelling
Keyword Optimization
SEO-friendly descriptions that match user search behavior
Shopping Ads
Targeted product advertisements with direct purchase paths
Content Best Practices
| Content Type | Recommended Approach |
|---|---|
| Product Images | High-quality, vertical images (2:3 aspect ratio), well-lit, multiple angles |
| Descriptions | Clear, keyword-rich text explaining product benefits |
| Lifestyle Context | Show products in real-world scenarios, inspiring use cases |
Advanced Pinterest Marketing
Modern e-commerce platforms like Growth Suite can integrate Pinterest tracking to understand how visual content drives purchase intent. By analyzing user interactions and conversion paths from Pinterest, merchants can create more targeted, personalized marketing strategies that transform inspiration into sales.
The key is creating visually compelling content that doesn't just showcase products, but tells a story that resonates with potential customers' aspirations and lifestyle.
Put Pinterest Marketing into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective pinterest marketing strategies.
Other Terms in "P"
- Page Experience
- Page Speed
- Pageview
- Paid Search
- Paid Social
- Partial Fulfillment
- Partial Refund
- Passkey