What is Page Authority?
Understanding Page Authority in E-commerce
Quick Definition
Page Authority is a predictive SEO metric developed by Moz that scores a specific webpage's potential ranking strength on search engine results pages (SERPs). Ranging from 1-100, higher scores indicate greater likelihood of ranking well, considering factors like link profile, content quality, and domain-level characteristics.
Understanding Page Authority
How Page Authority Works
Page Authority = Comprehensive Ranking Potential Score
Page Authority uses machine learning algorithms to predict a webpage's ranking probability by analyzing multiple ranking signals and link characteristics.
Key Scoring Factors
- •Quantity and quality of external backlinks
- •Link diversity and domain authority of referring sites
- •Content relevance and comprehensiveness
- •Internal linking structure
Page Authority vs. Domain Authority
Page Authority
Measures ranking potential of a specific webpage
Fluctuates more frequently
Specific to individual content
Domain Authority
Measures overall website ranking potential
Changes more gradually
Represents entire website strength
Strategies to Improve Page Authority
1. High-Quality Backlink Acquisition
Develop authoritative, linkable content that naturally attracts quality backlinks from reputable websites.
2. Content Depth and Relevance
Create comprehensive, well-researched content that thoroughly addresses user search intent.
3. Technical SEO Optimization
Ensure fast loading speeds, mobile responsiveness, and clean HTML structure.
E-commerce Implications
For online stores, high Page Authority can significantly impact organic traffic and conversion potential. Tools like Growth Suite can complement SEO efforts by providing insights into visitor behavior and helping optimize product pages for better engagement and ranking potential.
By understanding and strategically improving Page Authority, e-commerce businesses can enhance their visibility, attract more qualified traffic, and ultimately drive higher conversion rates.
Put Page Authority into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective page authority strategies.
Other Terms in "P"
- Page Experience
- Page Speed
- Pageview
- Page Views
- Paid Search
- Paid Social
- Paid Traffic
- Partial Fulfillment