E-commerce Glossary

Machine Learning

Machine Learning is an advanced artificial intelligence technique where algorithms automatically ...

Mailchimp

Mailchimp is a popular all-in-one marketing platform that enables businesses to create, send, and...

Manual Action

Manual Action is a penalty imposed by search engines, particularly Google, when a website violate...

Manual Collection

Manual Collection is an e-commerce strategy where online stores curate specific product groups ba...

Manual Fulfillment

Manual fulfillment is an e-commerce order processing method where sellers personally handle produ...

Manual Penalty

A manual penalty is a punitive action taken by search engines like Google against websites that v...

MAP (Minimum Advertised Price)

Minimum Advertised Price (MAP) is a pricing strategy where manufacturers set the lowest price at ...

Margin

Margin is the financial difference between a product's selling price and its total cost of produc...

Marketing Analytics

Marketing analytics is the systematic process of collecting, measuring, analyzing, and interpreti...

Marketing Attribution

Marketing attribution is the analytical process of identifying and assigning credit to specific m...

Marketing Automation

Marketing automation is a technology that enables businesses to streamline, automate, and measure...

Marketing Efficiency Ratio (MER)

Marketing Efficiency Ratio (MER) is a critical e-commerce performance metric that measures total ...

Marketing Funnel

A marketing funnel is a strategic model depicting the customer journey from initial awareness to ...

Marketing Mix

The marketing mix is a strategic tool comprising the 4Ps (Product, Price, Place, Promotion) that ...

Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a prospect who has demonstrated interest in a company's produ...

Marketplace

A digital platform where multiple third-party sellers can list, market, and sell products to cons...

Marketplace Integration

Marketplace Integration is the process of connecting an e-commerce platform with online marketpla...

Market Price

Market price is the current value of a product or service determined by supply, demand, competiti...

Markets

Markets are dynamic environments where buyers and sellers exchange goods, services, and financial...

Market Segmentation

Market segmentation is a strategic approach in marketing where a broad target market is divided i...

Market (Shopify Markets)

Shopify Markets is a comprehensive international selling solution enabling merchants to manage gl...

M-commerce

M-commerce (mobile commerce) is the buying and selling of goods and services through mobile devic...

MER (Blended ROAS Inverse)

MER (Marketing Efficiency Ratio) is a holistic marketing performance metric that measures total r...

Merchandising

Merchandising is the strategic practice of selecting, presenting, and promoting products to maxim...

Merchant

A merchant is a business owner or entrepreneur who sells goods or services, typically through an ...

Merchant of Record (MoR)

Merchant of Record (MoR) is a legal and financial entity responsible for processing customer paym...

Meta Ads

Meta Ads (formerly Facebook Ads) are targeted digital advertising solutions allowing businesses t...

Metafield

Metafields are custom data fields in e-commerce platforms that allow merchants to store and displ...

Metafield Definition

Metafields are custom data fields in e-commerce platforms that allow merchants to store and displ...

Metafield (Shopify)

Metafields in Shopify are custom data storage fields that allow merchants to add extra, structure...

Metaobject

A Metaobject in e-commerce is a flexible data structure within content management systems that al...

Metaobjects

Metaobjects are custom, flexible data structures in e-commerce platforms that allow merchants to ...

Meta Pixel

Meta Pixel (formerly Facebook Pixel) is a web analytics tool that tracks user interactions on web...

Meta Pixel (Facebook Pixel)

Meta Pixel (formerly Facebook Pixel) is a tracking code placed on websites to measure, optimize, ...

Meta Title

A meta title is an HTML element that specifies the title of a webpage, displayed in search engine...

Metrics

Metrics are quantifiable measurements used to track, compare, and assess performance across vario...

Microcopy

Microcopy refers to the small, contextual text snippets on websites and apps that guide users, re...

Microdata

Microdata is a semantic markup language that enables search engines and web crawlers to understan...

Migration

Migration in e-commerce refers to the process of transferring online store data, configurations, ...

Minimum Advertised Price (MAP)

Minimum Advertised Price (MAP) is a pricing policy where manufacturers specify the lowest price a...

Minimum Order Quantity (MOQ)

Minimum Order Quantity (MOQ) is a purchasing requirement where suppliers specify the smallest num...

ML (Machine Learning) Fraud Detection

Machine Learning (ML) Fraud Detection is an advanced cybersecurity technique using artificial int...

Mobile Commerce

Mobile Commerce (m-commerce) is the buying and selling of goods and services directly through mob...

Mobile Commerce (M-commerce)

Mobile Commerce (M-commerce) is the buying and selling of goods and services directly through mob...

Mobile First

Mobile First is a design and development approach prioritizing mobile device user experience as t...

Mobile Marketing

Mobile marketing is a multi-channel digital marketing strategy targeting users on smartphones, ta...

Mobile Optimization

Mobile optimization is the strategic process of adapting websites and digital experiences to prov...

Mobile Responsive

Mobile responsive design ensures websites and applications automatically adjust layout, images, a...

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a critical SaaS and subscription business metric representing ...

MQL (Marketing Qualified Lead)

A Marketing Qualified Lead (MQL) is a potential customer who has demonstrated interest in a compa...

Multichannel

Multichannel is an e-commerce strategy where businesses sell products across multiple platforms a...

Multi-Channel

Multi-channel refers to a sales and marketing strategy where businesses sell and communicate with...

Multichannel Marketing

Multichannel marketing is a strategic approach where businesses engage customers across multiple ...

Multichannel Selling

Multichannel selling is a strategic approach where businesses sell products across multiple platf...

Multi-currency

Multi-currency is an e-commerce feature enabling online stores to display prices, process payment...

Multi-language

Multi-language support in e-commerce refers to the capability of an online store to display conte...

Multi-Origin Shipping

Multi-Origin Shipping is an advanced e-commerce logistics strategy where products are shipped fro...

Multivariate Testing

Multivariate testing is an advanced experimentation technique that simultaneously tests multiple ...