What is a Mailchimp?
Understanding Mailchimp in E-commerce
Quick Definition
Mailchimp is a popular all-in-one marketing platform that enables businesses to create, send, and track email campaigns, manage subscriber lists, design landing pages, and automate marketing workflows. Founded in 2001, it serves small to medium businesses with user-friendly tools for digital marketing communication and customer engagement.
Understanding Mailchimp: Your Marketing Automation Partner
Core Mailchimp Features
Email Campaigns
Design, send, and track professional email marketing campaigns with drag-and-drop editors and advanced segmentation.
Audience Management
Organize and segment subscriber lists, track engagement, and manage contact information efficiently.
Marketing Automation
Create automated customer journeys, welcome series, and triggered email sequences based on user behavior.
Landing Pages
Build conversion-optimized landing pages and signup forms without advanced coding skills.
Pricing Tiers
| Tier | Monthly Contacts | Price Range |
|---|---|---|
| Free | Up to 2,000 | $0 |
| Essentials | Up to 50,000 | $9.99 - $299 |
| Standard | Up to 100,000 | $14.99 - $499 |
| Premium | 100,000+ | $299 - $1,499 |
Integration Capabilities
Mailchimp integrates with numerous platforms including:
E-commerce Marketing Strategies
While Mailchimp offers robust email marketing tools, modern e-commerce businesses require more sophisticated conversion optimization. Tools like Growth Suite complement email strategies by providing real-time visitor tracking, personalized discount offers, and post-purchase upsell capabilities that go beyond traditional email marketing.
By combining Mailchimp's communication tools with advanced conversion platforms, businesses can create more holistic, data-driven marketing ecosystems.
Put Mailchimp into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective mailchimp strategies.
Other Terms in "M"
- Machine Learning
- Manual Action
- Manual Collection
- Manual Fulfillment
- Manual Penalty
- MAP (Minimum Advertised Price)
- Margin
- Marketing Attribution