What is a MAU (Monthly Active Users)?
Understanding MAU (Monthly Active Users) in E-commerce
Quick Definition
Monthly Active Users (MAU) is a key performance metric tracking the number of unique users who engage with a digital product or platform within a 30-day period. It measures user retention, platform health, and growth potential by counting distinct active users, not total logins or pageviews, providing insight into sustained user interest and product value.
Understanding Monthly Active Users (MAU)
MAU Calculation Fundamentals
MAU = Unique Users Performing Meaningful Action in 30 Days
Example Calculation:
Total Unique Users in Past 30 Days: 15,000
Users Performing Meaningful Action: 12,500
MAU = 12,500 Unique Active Users
Why MAU Matters
- •User Engagement Indicator: Measures sustained platform interest beyond initial signup
- •Investor & Stakeholder Metric: Critical for assessing digital product health and growth potential
- •Performance Benchmark: Compares user retention across different platforms and periods
- •Revenue Predictor: Higher MAU often correlates with increased monetization opportunities
MAU Benchmarks by Industry
| Industry | Average MAU | Top Performers |
|---|---|---|
| E-commerce Platforms | 50,000 - 250,000 | 500,000+ |
| SaaS Applications | 10,000 - 100,000 | 250,000+ |
| Mobile Apps | 25,000 - 150,000 | 350,000+ |
Improving MAU for Digital Products
Successful digital platforms continuously enhance user experience to drive sustained engagement. Tools like Growth Suite can help by providing sophisticated visitor tracking and personalization strategies that keep users returning and performing meaningful actions.
By understanding and optimizing MAU, businesses can create more compelling, sticky digital experiences that retain and grow their user base.
Put MAU (Monthly Active Users) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective mau (monthly active users) strategies.
Other Terms in "M"
- Machine Learning
- Mailchimp
- Manual Action
- Manual Collection
- Manual Fulfillment
- Manual Penalty
- MAP (Minimum Advertised Price)
- Margin