What is Monthly Active Users (MAU)?
Understanding Monthly Active Users (MAU) in E-commerce
Quick Definition
Monthly Active Users (MAU) is a key performance metric tracking the number of unique users who engage with a digital product or platform within a 30-day period. It measures user retention, platform health, and growth potential by quantifying consistent user interaction and indicating product stickiness and user engagement.
Understanding Monthly Active Users (MAU)
MAU Calculation Fundamentals
MAU = Unique Users Performing Meaningful Action in 30 Days
Example Calculation:
Total Unique Users in Past 30 Days: 15,000
MAU = 15,000 Users
Why MAU Matters
- •User Engagement Indicator: Measures platform's ability to retain and attract consistent users
- •Investor Attraction: Critical metric for demonstrating business health and growth potential
- •Performance Benchmark: Allows comparison against industry standards and competitors
MAU Benchmarks by Industry
| Industry | Average MAU | Strong Performance |
|---|---|---|
| E-commerce Platforms | 50,000 - 250,000 | 500,000+ |
| SaaS Applications | 10,000 - 100,000 | 250,000+ |
| Mobile Apps | 5,000 - 50,000 | 100,000+ |
Enhancing MAU with Strategic Tools
Modern businesses leverage advanced analytics to improve user engagement. Tools like Growth Suite help track user behavior, predict potential churn, and implement targeted retention strategies that can significantly boost monthly active user metrics.
By understanding and actively managing MAU, businesses can create more compelling user experiences that encourage consistent platform interaction and long-term growth.
Put Monthly Active Users (MAU) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective monthly active users (mau) strategies.
Other Terms in "M"
- Machine Learning
- Mailchimp
- Manual Action
- Manual Collection
- Manual Fulfillment
- Manual Penalty
- MAP (Minimum Advertised Price)
- Margin