What is Domain Name? Definition & Examples

What is Domain Name?

Understanding Domain Name in E-commerce

Quick Definition

A domain name is the unique web address that identifies a website on the internet, serving as a human-readable identifier that translates complex IP addresses into memorable, branded online locations. It functions as a digital real estate address that helps users find and access specific websites quickly and easily.

1 min read

Understanding Domain Names

Domain Name Anatomy

Components

•Subdomain: www
•Domain Name: example
•Top-Level Domain (TLD): .com

Example

www.example.com

Domain Name Selection Strategies

1. Branding Considerations

Choose a domain that reflects your brand identity, is memorable, and easy to spell. Avoid complex spellings or hyphens that might confuse potential visitors.

2. SEO Impact

Include relevant keywords when possible, but prioritize brand recognition over exact-match domain names. Search engines value meaningful, user-friendly domains.

3. Extension Selection

'.com' remains the most trusted and recognized TLD. For e-commerce, prioritize .com, but consider country-specific extensions for targeted markets.

Domain Name Types

Type	Description	Example
Generic	Broad, non-specific names	onlinestore.com
Branded	Company or product-specific	nike.com
Keyword-Rich	Includes relevant search terms	bestskincaresolutions.com

E-commerce Domain Considerations

For online stores, your domain name is crucial. It's often the first interaction potential customers have with your brand. Tools like Growth Suite can help track how domain-related factors impact visitor behavior and conversion rates.

Key recommendations include:

Keep it short and memorable
Avoid numbers and hyphens
Consider future brand expansion
Protect your brand by purchasing similar domains