What is Dofollow Link?
Understanding Dofollow Link in E-commerce
Quick Definition
A dofollow link is an HTML hyperlink that allows search engines to follow it and pass link equity (ranking power) from the source page to the destination page. Unlike nofollow links, dofollow links directly contribute to search engine ranking algorithms, helping websites improve their domain authority and search engine visibility through backlink strategies.
Understanding Dofollow Links
Technical Characteristics
- •Default Link Type: Standard HTML links are dofollow by default
- •SEO Impact: Passes ranking signals between websites
- •Link Juice Transfer: Directly contributes to target page's search engine ranking
Strategic Importance in Link Building
Domain Authority
High-quality dofollow links from reputable websites signal credibility to search engines
Ranking Potential
More dofollow links typically correlate with improved search engine rankings
Dofollow vs Nofollow Links
| Characteristic | Dofollow | Nofollow |
|---|---|---|
| SEO Value | Passes Link Equity | No Link Equity |
| Search Ranking | Contributes to Rankings | No Direct Impact |
| HTML Attribute | No Special Attribute | rel='nofollow' |
Best Practices for Dofollow Links
While dofollow links are valuable, quality matters more than quantity. Search engines like Google prioritize links from relevant, authoritative websites. Tools like Growth Suite can help analyze your link profile and identify opportunities for strategic link building that enhances your website's search engine visibility.
Focus on earning dofollow links through high-quality content, genuine relationships, and providing value to your industry ecosystem.
Put Dofollow Link into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective dofollow link strategies.
Other Terms in "D"
- D2C (Direct to Consumer)
- Dark Mode
- Dashboard
- Data Analytics
- Data-Driven
- Data Feed
- Dawn Theme
- DDU (Delivered Duty Unpaid)