What is BOGO (Buy One? Definition & Examples

What is a BOGO (Buy One?

Understanding BOGO (Buy One in E-commerce

Quick Definition

BOGO (Buy One Get One) is a promotional pricing strategy where customers receive a second item free or at a discounted price when purchasing a primary item. This tactic increases average order value, clears inventory, attracts price-sensitive customers, and encourages larger purchases by creating perceived additional value.

2 min read

Understanding BOGO Promotions

BOGO Pricing Variations

Buy One Get One Free

Customer receives an identical item at zero cost

Buy One Get One 50% Off

Second item purchased at half the original price

Buy X Get Y Free

Different but complementary items offered together

Tiered BOGO

More items purchased, greater discounts received

Strategic Benefits of BOGO

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Inventory Management: Clear slow-moving stock quickly
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Increased Average Order Value: Encourage larger total purchases
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Customer Acquisition: Attract price-conscious shoppers
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Perceived Value: Create excitement and urgency around purchases

BOGO Implementation Best Practices

Clear Communication

Explicitly state promotion terms to avoid customer confusion

Time-Limited Offers

Create urgency with countdown timers and specific duration windows

Strategic Product Selection

Choose items with complementary appeal or excess inventory

Advanced BOGO Strategies

Modern e-commerce platforms like Growth Suite enable sophisticated BOGO implementations, allowing merchants to dynamically personalize offers based on visitor behavior and purchase intent. By tracking engagement levels, stores can present tailored promotions that maximize conversion potential without unnecessarily discounting to customers who would purchase anyway.

The key is balancing promotional appeal with strategic profitability, ensuring BOGO drives genuine value for both customers and the business.