What is Order Bump?
Understanding Order Bump in E-commerce
Quick Definition
An order bump is a strategic upsell technique in e-commerce where a complementary or additional product is offered directly on the checkout page, allowing customers to quickly add an item to their order with a single click before completing their purchase. It aims to increase average order value by presenting relevant, low-friction add-ons.
Understanding Order Bumps
What Makes Order Bumps Effective?
- •Low Friction: One-click addition without leaving checkout page
- •Psychological Momentum: Customers are already in buying mode
- •Increased AOV: Directly boosts average order value with minimal effort
Best Practices for Order Bumps
Relevance is Key
Offer products directly related to the main purchase to increase acceptance rates.
Clear Value Proposition
Explain the benefit of the additional product quickly and clearly.
Attractive Pricing
Offer a slight discount or bundle pricing to incentivize the add-on.
Simple Design
Make the order bump visually clean and easy to understand at a glance.
Order Bump Examples
| Industry | Order Bump Example | Potential Uplift |
|---|---|---|
| Fitness Supplements | Protein shaker with protein powder purchase | 15-25% AOV increase |
| Online Courses | Additional study materials or coaching call | 20-40% revenue boost |
| Beauty Products | Complementary skincare item or travel size | 10-20% AOV increase |
Order Bumps in Modern E-commerce
Advanced e-commerce platforms like Growth Suite enable sophisticated order bump strategies that go beyond simple static offers. By leveraging visitor behavior tracking and purchase intent prediction, merchants can dynamically personalize order bumps to maximize conversion probability.
The key is to view order bumps not as aggressive sales tactics, but as genuine value-add opportunities that help customers enhance their purchase with complementary products they might genuinely appreciate.
Put Order Bump into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective order bump strategies.