What are OG (Open Graph) Tags?
Understanding OG (Open Graph) Tags in E-commerce
Quick Definition
Open Graph (OG) tags are HTML meta tags that control how web pages appear when shared on social media platforms. They define title, description, image, and other key metadata to create rich, engaging social media previews that improve click-through rates and content visibility across networks like Facebook, LinkedIn, and Twitter.
Understanding Open Graph (OG) Tags
What Are OG Tags?
Open Graph tags are snippets of code that tell social media platforms how to display your content when shared. They transform basic links into visually rich, informative previews that capture user attention and increase engagement.
Key OG Tag Elements
- •og:title: The title of your content (max 60-70 characters)
- •og:type: Content type (website, article, product, etc.)
- •og:image: High-quality preview image (recommended 1200x630 pixels)
- •og:description: Concise content summary (max 155-200 characters)
- •og:url: Canonical URL of the content
Example OG Tag Implementation
<meta property='og:title' content='Ultimate E-commerce Conversion Guide'/>
<meta property='og:type' content='article'/>
<meta property='og:image' content='https://example.com/guide-preview.jpg'/>
<meta property='og:description' content='Proven strategies to boost online sales and improve conversion rates'/>Social Sharing Impact Statistics
| Platform | Engagement Increase | Click-Through Rate Boost |
|---|---|---|
| +150% | +86% | |
| +120% | +75% | |
| +100% | +65% |
Optimization Strategies
Effective OG tags require strategic thinking. Use high-quality, relevant images, craft compelling descriptions, and ensure consistency between your content and social preview.
Tools like Growth Suite can help track social sharing performance and provide insights into which content generates the most engagement, allowing merchants to refine their social media preview strategies continuously.
Put OG (Open Graph) Tags into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective og (open graph) tags strategies.
Other Terms in "O"
- Off-Page SEO
- One-Click Acceptance
- One-Click Upsell
- Order Bump
- Order Risk
- Order Tag
- OSP (Order Status Page)
- Oxygen (Shopify Hosting)