What is a CVV (Card Verification Value)?
Understanding CVV (Card Verification Value) in E-commerce
Quick Definition
CVV (Card Verification Value) is a 3-4 digit security code printed on credit/debit cards, used to authenticate card-not-present transactions and reduce fraud by verifying the physical possession of the payment card during online or phone purchases.
Understanding CVV: Card Security Essentials
What is CVV?
CVV (Card Verification Value) is a unique security feature designed to prevent unauthorized credit card transactions by requiring a code not stored in magnetic stripe or chip data. It acts as an additional layer of verification beyond card number and expiration date.
CVV Variations by Card Type
| Card Type | CVV Location | Code Length |
|---|---|---|
| Visa | Back of card | 3 digits |
| Mastercard | Back of card | 3 digits |
| American Express | Front of card | 4 digits |
Security Implications
- •Fraud Prevention: Ensures physical card possession during transactions
- •Transaction Authentication: Required for online, phone, and mail-order purchases
- •PCI Compliance: Critical for meeting payment industry security standards
E-commerce Best Practices
For online merchants, proper CVV handling is crucial. Tools like Growth Suite can help implement secure payment flows that protect both merchants and customers by ensuring robust transaction verification while maintaining a smooth checkout experience.
Implementing multiple layers of transaction security, including CVV verification, reduces fraud risk and builds customer trust in your online store.
Put CVV (Card Verification Value) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective cvv (card verification value) strategies.
Other Terms in "C"
- CAC (Customer Acquisition Cost)
- Caching
- Call to Action
- Call-to-Action (CTA)
- Campaign
- Canonicalization
- Canonical URL
- Card on File