What is a CPRA (California Privacy Rights Act)?
Understanding CPRA (California Privacy Rights Act) in E-commerce
Quick Definition
The California Privacy Rights Act (CPRA) is a comprehensive data privacy law expanding upon the California Consumer Privacy Act (CCPA), enhancing consumer data protection rights. Effective January 2023, it provides Californians greater control over personal data collection, usage, and sharing by businesses, with stricter compliance requirements and significant penalties for violations.
Understanding the California Privacy Rights Act (CPRA)
Key CPRA Provisions
- •Enhanced Consumer Rights: Expanded ability to correct, delete, and limit personal data usage
- •Sensitive Personal Information: New category with stricter protection for race, health, sexual orientation data
- •Data Minimization: Businesses can only collect data necessary for specified purposes
E-commerce Compliance Implications
For online retailers, CPRA introduces critical requirements for data handling. Businesses must:
- ✓Provide clear opt-out mechanisms for data collection
- ✓Implement robust data protection measures
- ✓Maintain transparent privacy policies
Potential Penalties
Financial Risks: Violations can result in $2,500 per unintentional violation and $7,500 for intentional violations, with no maximum penalty cap
Technology and Compliance
Modern e-commerce platforms like Growth Suite are increasingly incorporating privacy-first features to help merchants navigate complex regulatory landscapes. This includes advanced consent management, data tracking controls, and automated compliance tools that help businesses protect customer data while maintaining seamless user experiences.
Proactive privacy compliance is no longer optional—it's a critical component of building trust and maintaining a competitive edge in digital commerce.
Put CPRA (California Privacy Rights Act) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective cpra (california privacy rights act) strategies.
Other Terms in "C"
- Campaign
- Canonical URL
- Card on File
- Card Tokenization
- Carousel
- Cart
- Cart Abandonment
- Cart Abandonment Flow