What is a Retargeting?
Understanding Retargeting in E-commerce
Quick Definition
Retargeting is a digital marketing strategy that displays targeted ads to users who have previously interacted with a website or product, helping businesses re-engage potential customers who didn't complete a purchase. By tracking user behavior through cookies, retargeting allows brands to show personalized ads across different platforms, increasing conversion probability and brand recall.
Understanding Retargeting in E-commerce
How Retargeting Works
- •User Visits Website: Browser places tracking cookie
- •User Leaves Without Purchase: Tracking data captured
- •Targeted Ads Displayed: Personalized ads shown on other platforms
Retargeting Platforms
Google Display Network
Largest reach across millions of websites
Facebook Ads
Precise audience targeting on social platforms
LinkedIn Ads
B2B focused retargeting options
Visual-first retargeting for younger demographics
Retargeting Performance Metrics
| Metric | Average Performance |
|---|---|
| Click-Through Rate | 0.7% - 1.2% |
| Conversion Rate | 3% - 5% |
| Cost per Click | $0.50 - $1.50 |
Advanced Retargeting Strategies
Modern e-commerce requires sophisticated retargeting approaches. Tools like Growth Suite enable merchants to create dynamic, personalized retargeting campaigns that adapt to individual user behavior, showing precisely timed and targeted offers based on precise engagement metrics.
By combining behavioral tracking, predictive analytics, and intelligent offer generation, businesses can transform abandoned browsing sessions into meaningful conversions.
Put Retargeting into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective retargeting strategies.