What is Retargeting? Definition & Examples

What is a Retargeting?

Understanding Retargeting in E-commerce

Quick Definition

Retargeting is a digital marketing strategy that displays targeted ads to users who have previously interacted with a website or product, helping businesses re-engage potential customers who didn't complete a purchase. By tracking user behavior through cookies, retargeting allows brands to show personalized ads across different platforms, increasing conversion probability and brand recall.

1 min read

Understanding Retargeting in E-commerce

How Retargeting Works

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User Visits Website: Browser places tracking cookie
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User Leaves Without Purchase: Tracking data captured
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Targeted Ads Displayed: Personalized ads shown on other platforms

Retargeting Platforms

Google Display Network

Largest reach across millions of websites

Facebook Ads

Precise audience targeting on social platforms

LinkedIn Ads

B2B focused retargeting options

Instagram

Visual-first retargeting for younger demographics

Retargeting Performance Metrics

Metric	Average Performance
Click-Through Rate	0.7% - 1.2%
Conversion Rate	3% - 5%
Cost per Click	$0.50 - $1.50

Advanced Retargeting Strategies

Modern e-commerce requires sophisticated retargeting approaches. Tools like Growth Suite enable merchants to create dynamic, personalized retargeting campaigns that adapt to individual user behavior, showing precisely timed and targeted offers based on precise engagement metrics.

By combining behavioral tracking, predictive analytics, and intelligent offer generation, businesses can transform abandoned browsing sessions into meaningful conversions.