What are Related Products?
Understanding Related Products in E-commerce
Quick Definition
Related Products is a strategic e-commerce merchandising technique where complementary or similar items are displayed alongside a primary product to encourage additional purchases, increase average order value, and enhance customer shopping experience by suggesting contextually relevant alternatives.
Understanding Related Products Strategy
Core Purpose of Related Products
- •Increase Average Order Value: Encourage customers to add more items to their cart
- •Improve Customer Experience: Help shoppers discover products they might genuinely want
- •Enhance Product Discovery: Showcase complementary and alternative merchandise
Related Products Recommendation Types
Complementary Products
Items that enhance or complete the primary product's functionality
Example: Phone case with smartphone purchase
Similar Products
Alternative options in same category with slight variations
Example: Different colors/sizes of same product
Frequently Bought Together
Products statistically often purchased in combination
Example: Laptop + laptop bag
Upgrade/Premium Alternatives
Higher-tier products with advanced features
Example: Pro version of current product
Recommendation Algorithm Strategies
| Method | Data Source | Accuracy |
|---|---|---|
| Category Matching | Product taxonomies | Medium (60-70%) |
| Purchase History | Customer transaction data | High (75-85%) |
| Machine Learning | Behavioral patterns | Very High (85-95%) |
Advanced Personalization
Modern e-commerce platforms like Growth Suite leverage sophisticated algorithms to dynamically generate related product recommendations, analyzing real-time user behavior, purchase intent, and historical interaction data to present the most relevant suggestions.
By combining multiple recommendation strategies and continuously learning from customer interactions, businesses can create highly personalized shopping experiences that simultaneously enhance user satisfaction and drive incremental revenue.
Put Related Products into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective related products strategies.