What is a Redirect (301/302)?
Understanding Redirect (301/302) in E-commerce
Quick Definition
A redirect is an HTTP response that automatically sends users and search engines from one URL to another. 301 redirects are permanent (transferring SEO value), while 302 redirects are temporary. Used to maintain website structure, handle page moves, consolidate content, and prevent broken links during site migrations or restructuring.
Understanding URL Redirects
Types of Redirects
301 Redirect (Permanent)
- •Permanently moves content to new URL
- •Transfers ~99% of original page's SEO ranking power
- •Search engines update index automatically
302 Redirect (Temporary)
- •Temporarily sends traffic to different URL
- •Minimal SEO ranking transfer
- •Used for short-term page changes
Common Redirect Use Cases
Domain Changes
Seamlessly transfer entire website traffic from old to new domain without losing visitors or search rankings.
Product Page Updates
Maintain link equity when product URLs change during catalog reorganization or after discontinued items are replaced.
Consolidating Content
Merge similar pages to create more comprehensive content and concentrate SEO ranking signals.
SEO Impact Considerations
| Redirect Type | SEO Ranking Transfer | Recommended Usage |
|---|---|---|
| 301 Redirect | 90-99% of original page's authority | Permanent site structure changes |
| 302 Redirect | Minimal ranking transfer | Temporary page movements |
E-commerce Redirect Best Practices
In e-commerce, precise redirect management is crucial. Incorrectly implemented redirects can lead to lost sales, poor user experience, and diminished search engine rankings.
Tools like Growth Suite can help merchants track and manage redirects efficiently, ensuring smooth user journeys and maintaining the technical health of online stores. By implementing strategic redirects, e-commerce businesses can preserve hard-earned traffic, maintain customer trust, and minimize potential revenue loss during site transitions.
Remember: Every redirect is an opportunity to maintain a seamless, professional online presence that guides customers exactly where they need to go.
Put Redirect (301/302) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective redirect (301/302) strategies.