What is a H1/H2/H3 (Headings)?
Understanding H1/H2/H3 (Headings) in E-commerce
Quick Definition
HTML headings (H1, H2, H3) are hierarchical text tags used to structure web content, with H1 representing the primary page title, H2 for main sections, and H3 for subsections. They provide semantic structure, improve readability, and are critical for SEO by signaling content importance and helping search engines understand page organization.
Understanding HTML Headings
Heading Hierarchy Explained
H1
Primary page title, most important heading
H2
Major content sections, secondary importance
H3
Subsections within H2 content blocks
SEO and Accessibility Impact
- •Search Engine Optimization: Helps search engines understand content structure and relevance
- •Screen Reader Support: Provides navigation context for visually impaired users
- •User Experience: Improves content scannability and readability
Best Practices for Heading Usage
Use One H1 Per Page
Represent the primary topic or page title
Sequential Hierarchy
Follow logical nesting: H1 → H2 → H3
Include Keywords Naturally
Incorporate relevant search terms without keyword stuffing
Keep Headings Concise
Clear, descriptive, under 60 characters preferred
E-commerce Heading Strategies
For online stores, strategic heading use can significantly improve user experience and conversion rates. Product pages, category descriptions, and informational content all benefit from clear, hierarchical headings.
Tools like Growth Suite can help analyze page performance and provide insights into how heading structure impacts visitor engagement and purchase intent, enabling continuous optimization of your site's content hierarchy.
Put H1/H2/H3 (Headings) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective h1/h2/h3 (headings) strategies.