What is Header Tags? Definition & Examples

What are Header Tags?

Understanding Header Tags in E-commerce

Quick Definition

Header tags (H1-H6) are HTML elements used to structure web content hierarchically, with H1 representing the most important heading and H6 the least. They help search engines and users understand content organization, improve readability, and play a crucial role in SEO by signaling page topic and content hierarchy.

2 min read

Understanding Header Tags in Web Content

Header Tag Hierarchy

H1: Primary Heading

Most important heading, typically page title or main topic

H2: Major Sections

Breaks content into primary subsections

H3-H6: Nested Subheadings

Further subdivide content, decrease in importance

SEO Best Practices

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One H1 Per Page: Use a single, primary heading that describes page content
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Include Keywords: Naturally incorporate target keywords in headers
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Maintain Hierarchy: Use headers sequentially and logically
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Keep Headers Descriptive: Clearly communicate section content

Common Header Tag Mistakes

Keyword Stuffing

Overloading headers with keywords reduces readability and can trigger search engine penalties

Skipping Hierarchy

Jumping from H1 to H4 without intermediate headers confuses content structure

Multiple H1 Tags

Using multiple H1 tags can dilute page topic and harm SEO performance

E-commerce Header Tag Strategy

For online stores, header tags are critical in guiding user experience and search engine understanding. Product pages should use H1 for product names, H2 for sections like description, specifications, and reviews.

Tools like Growth Suite can help analyze page performance, ensuring your header tag strategy supports both user engagement and search visibility. By creating clear, hierarchical content structures, you improve both SEO and user comprehension.