What is a Nofollow?
Understanding Nofollow in E-commerce
Quick Definition
Nofollow is an HTML attribute used to instruct search engines not to follow a specific hyperlink or pass link equity (ranking power) to the destination page. Introduced in 2005 by Google, it helps prevent spam, manage link credibility, and control how search engines interpret external and user-generated links, maintaining website SEO integrity.
Understanding Nofollow Links
Technical Implementation
<a href='https://example.com' rel='nofollow'>Link Text</a>Key Use Cases
- •Comment Sections: Prevent spam link manipulation
- •Paid Advertisements: Comply with search engine guidelines
- •User-Generated Content: Maintain link quality and site reputation
SEO Impact
Nofollow links do not directly contribute to page ranking but serve critical quality control functions. They signal to search engines that a link should not be considered an editorial endorsement, helping maintain the integrity of search results.
Modern Link Strategy
Advanced e-commerce platforms like Growth Suite can help merchants understand and strategically manage their link profiles, ensuring optimal SEO performance while maintaining high-quality external connections.
Put Nofollow into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective nofollow strategies.