What is Email Deliverability?
Understanding Email Deliverability in E-commerce
Quick Definition
Email deliverability measures the ability of an email to successfully reach a recipient's inbox without being filtered as spam. It depends on factors like sender reputation, email authentication protocols, content quality, and recipient engagement, directly impacting marketing communication effectiveness and campaign performance.
Understanding Email Deliverability
Key Factors Affecting Deliverability
- •Sender Reputation: ISPs track your sending history and quality of email engagement
- •Authentication Protocols: SPF, DKIM, and DMARC validate email origin and prevent spoofing
- •List Quality: Clean, permission-based lists with engaged subscribers
- •Content Relevance: Non-spammy, personalized content that provides value
Deliverability Calculation
Deliverability Rate = (Emails Delivered ÷ Total Emails Sent) × 100%
Ideal rates: Above 95% with minimal bounces and spam flags
Best Practices for High Deliverability
List Hygiene
Regularly remove inactive subscribers and hard bounces
Consistent Sending
Maintain regular email frequency to build sender reputation
Engagement Tracking
Monitor open rates, click-throughs, and subscriber interactions
Authentication Setup
Implement SPF, DKIM, and DMARC records
Deliverability in E-commerce
For online stores, email deliverability directly impacts marketing effectiveness. Poor deliverability means missed sales opportunities, abandoned cart recovery challenges, and reduced customer engagement.
Advanced tools like Growth Suite can help optimize email strategies by providing insights into customer behavior and enabling targeted, personalized communication that improves overall deliverability and engagement rates.
Put Email Deliverability into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective email deliverability strategies.
Other Terms in "E"
- EAN (European Article Number)
- E-commerce
- E-commerce Manager
- EDI (Electronic Data Interchange)
- Elastic Search
- Email Automation
- Email Campaign
- Email List