What is an A+ Content?
Understanding A+ Content in E-commerce
Quick Definition
A+ Content (formerly Enhanced Brand Content) is an Amazon feature allowing brand-registered sellers to create rich, multimedia product descriptions with enhanced images, comparison charts, and storytelling elements. It helps sellers showcase product features, brand narrative, and unique value propositions beyond standard product listings, potentially improving conversion rates and customer engagement.
Understanding A+ Content in E-commerce
What Makes A+ Content Powerful?
- •Visual Storytelling: Transform product descriptions from basic text to immersive brand experiences
- •Enhanced Conversion Potential: Brands report up to 15% increase in conversion rates with A+ Content
- •Customer Education: Provide deeper product insights and differentiation
Key A+ Content Elements
Comparison Charts
Highlight product features against competitors or product variants
High-Quality Imagery
Professional photos showing product details, usage, and benefits
Brand Story Modules
Communicate brand mission, heritage, and unique value proposition
Technical Specifications
Detailed product specifications in visually appealing formats
Design Best Practices
- ✓Use high-resolution images: Minimum 1000x1000 pixels for zoom capability
- ✓Maintain consistent branding: Use brand colors, fonts, and visual style
- ✓Focus on benefits: Show how product solves customer problems
- ✓Keep text concise: Use bullet points and short, engaging paragraphs
Strategic Optimization
While A+ Content is powerful, it requires strategic implementation. Tools like Growth Suite can help analyze visitor behavior and engagement, providing insights into which content elements resonate most with potential customers.
The goal isn't just to create beautiful content, but to craft a narrative that converts browsers into buyers by addressing their specific needs, concerns, and aspirations.
Put A+ Content into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective a+ content strategies.
Other Terms in "A"
- A/B/n Testing
- Above the Fold
- A/B Testing
- Acceleration Mobile Pages (AMP)
- Accessibility
- Accessibility (a11y)
- Access Log
- Access Token