What is a Kitting?
Understanding Kitting in E-commerce
Quick Definition
Kitting is an e-commerce strategy where multiple products are bundled together and sold as a single SKU, offering customers added value and businesses increased average order value. By combining complementary items into a pre-packaged set, retailers can create unique offerings that simplify purchasing decisions and improve overall sales performance.
Understanding Product Kitting in E-commerce
What is Kitting?
Kitting transforms individual products into a curated, value-added package that provides customers with a more comprehensive purchasing experience. Instead of buying items separately, customers receive a pre-assembled collection that often comes with cost savings and enhanced perceived value.
Types of Product Kits
Complementary Kits
Products that work together or enhance each other's functionality
Example: Camera + Memory Card + Carrying Case
Starter Kits
Collections designed for newcomers to a product category
Example: Skincare Beginner Set with Cleanser, Toner, Moisturizer
Seasonal/Theme Kits
Grouped products around a specific occasion or theme
Example: Holiday Gift Set or Self-Care Wellness Bundle
Bulk Value Kits
Multiple quantities of the same or similar products
Example: Multi-Pack Socks or Office Supply Bundle
Business Benefits of Kitting
- •Increased Average Order Value: Customers spend more per transaction
- •Inventory Management: Move slow-moving stock by pairing with popular items
- •Customer Convenience: Simplify purchasing decisions with curated collections
- •Competitive Differentiation: Create unique offerings not easily replicated
Kitting Implementation Strategies
1. Dynamic Pricing
Offer a slight discount on kit compared to individual product prices to incentivize purchase
2. Personalization
Allow customers to customize kit contents for a more tailored experience
3. Limited Edition Kits
Create urgency with time-sensitive or exclusive product combinations
Kitting with Technology
Advanced e-commerce platforms like Growth Suite enable sophisticated kitting strategies by providing insights into customer purchasing behavior. By analyzing product affinities and recommending intelligent bundles, merchants can create highly targeted kits that resonate with specific customer segments.
The key to successful kitting is understanding customer preferences and creating genuine value through thoughtful product combinations.
Put Kitting into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective kitting strategies.