What is an Acquisition?
Understanding Acquisition in E-commerce
Quick Definition
Acquisition in e-commerce refers to the process of attracting and converting new potential customers to your online store. It encompasses all marketing and sales strategies designed to bring first-time visitors and transform them into paying customers, measuring the total cost and effectiveness of gaining each new customer through various digital channels.
Understanding Customer Acquisition in E-commerce
Key Acquisition Metrics
Customer Acquisition Cost (CAC)
Total marketing expenses ÷ Number of new customers acquired
Conversion Rate
Percentage of visitors who make a purchase
Primary Acquisition Channels
- •Organic Search: SEO-driven traffic from search engines
- •Paid Advertising: Google Ads, social media marketing, display networks
- •Social Media: Organic and paid content on platforms like Facebook, Instagram
- •Email Marketing: Targeted campaigns to potential customers
Acquisition Optimization Strategies
Targeted Personalization
Use behavioral data to create precise audience segments and tailored messaging.
Conversion Rate Optimization
Continuously test and improve landing pages, ad copy, and user experience.
Advanced Acquisition Techniques
Modern e-commerce requires sophisticated acquisition strategies. Tools like Growth Suite enable merchants to predict visitor purchase intent and deploy targeted interventions, such as personalized discount offers that increase conversion probability without unnecessarily reducing margins.
Successful acquisition isn't just about attracting visitors, but converting them efficiently and cost-effectively. By understanding individual user behaviors and implementing smart, data-driven strategies, businesses can dramatically improve their customer acquisition performance.
Put Acquisition into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective acquisition strategies.
Other Terms in "A"
- A/A Testing
- A/B/n Testing
- Above the Fold
- A/B Testing
- Acceleration Mobile Pages (AMP)
- Accessibility
- Accessibility (a11y)
- Access Log