What is Organic Traffic?
Understanding Organic Traffic in E-commerce
Quick Definition
Organic traffic represents website visitors who arrive through unpaid search engine results, typically by clicking on non-sponsored links after searching relevant keywords. Unlike paid advertising, organic traffic is earned through search engine optimization (SEO) strategies that improve a website's visibility and relevance in natural search results.
Understanding Organic Traffic
Key Components of Organic Traffic
- •Source: Search engines like Google, Bing, Yahoo
- •Characteristics: Free, high-intent visitors seeking specific information
- •Value: Higher conversion potential compared to paid traffic
Organic Traffic Calculation
Organic traffic is measured through web analytics tools, tracking visitors who arrive via non-paid search results.
Formula: Organic Visitors = Total Search Engine Visitors - Paid Search Visitors
SEO Strategies to Boost Organic Traffic
Keyword Optimization
Target relevant, high-volume search terms with strategic content
Quality Content Creation
Develop comprehensive, valuable content that answers user queries
Technical SEO
Optimize site speed, mobile responsiveness, and site structure
Link Building
Develop high-quality, authoritative backlinks from reputable sites
Organic Traffic in E-commerce
For online stores, organic traffic represents a critical growth channel. Unlike paid advertising, organic visitors demonstrate higher intent and typically have lower acquisition costs.
Tools like Growth Suite can complement organic traffic strategies by providing detailed visitor behavior insights, helping merchants understand and optimize their content and conversion paths based on how organic visitors interact with their site.
Successful e-commerce businesses view organic traffic as a long-term investment, continuously refining their approach to attract and convert high-quality, free-clicking visitors.
Put Organic Traffic into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective organic traffic strategies.
Other Terms in "O"
- OAuth
- Offer
- Offer Personalization
- Off-Page SEO
- OG (Open Graph) Tags
- Omnichannel
- OMS (Order Management System)
- Onboarding