What is Nofollow Link?
Understanding Nofollow Link in E-commerce
Quick Definition
A nofollow link is an HTML attribute (rel='nofollow') that tells search engines not to pass link equity or 'SEO value' to the target website. Introduced to combat spam and manipulative link-building practices, nofollow links signal that the linking site does not endorse or vouch for the linked content's credibility or ranking potential.
Understanding Nofollow Links
Technical Implementation
<a href='https://example.com' rel='nofollow'>Linked Text</a>Key Use Cases
- •User-Generated Content: Comments, forum posts, social media links
- •Paid Advertisements: Sponsored content, affiliate links
- •Untrusted External Links: Websites with questionable reputation
SEO Impact
Nofollow links do not directly contribute to search engine ranking algorithms. While they don't pass PageRank, they can still drive referral traffic and provide visibility.
E-commerce Considerations
For online stores, strategic use of nofollow links helps maintain link profile integrity. When using tools like Growth Suite, merchants can ensure their external linking strategies remain compliant with search engine guidelines while maintaining a clean, authoritative web presence.
Put Nofollow Link into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective nofollow link strategies.