What Is Quick Add? Skipping the Product Page

Quick Definition

Quick Add is a button on a product in a store's grid or list that puts the item in the cart without opening its product page. You'll see it on collection pages, search results and recommendation rows. If the product has options like size or color, a pop-up usually asks for them first. The shopper stays put.

What Happens When a Shopper Taps Quick Add

The button skips one step: the product page. A product with one version goes in with one tap. If it has sizes or colors, a small pop-up asks first.

It all happens in the background, the way an AJAX cart works, so the page doesn't reload. Lots of themes open the cart after.

Example: Three Pairs of Socks

A sock shop's collection page shows 24 designs. A shopper wants three pairs, all in size M.

Without quick add: open the product, pick M, tap Add to cart, go back to the grid. That's 4 taps a pair, so 12 taps and 3 product pages to load.
With quick add: tap the button on the card, pick M, tap Add. That's 3 taps a pair, so 9 taps and no new pages.

Three fewer taps isn't much. What matters more is no page loads and no lost place in a long grid.

Quick Add in a Shopify Store

Many Shopify themes let you turn on quick add for product grids in the theme editor. If yours doesn't, an app can add it.

Our app, Growth Suite, does this in its Trending Products and Frequently Bought Together widgets. Shoppers add a suggestion with one click. Quick add often lives in rows like these, and where you put the row matters too. More on that in our guide to where product recommendations convert.

Don't mix it up with a sticky add to cart button. That one stays on screen while a shopper scrolls a product page. Quick add works before they ever open that page.

When Skipping the Product Page Backfires

Quick add suits products people already understand, like refills, basics or snacks. Same goes for repeat buyers who know their size.

It's a bad fit when shoppers need the product page to decide. That's where size charts, reviews and ingredients live. Skip them and you may see more wrong sizes and returns.

Myth: More Adds Means Quick Add Is Working

Easier adding can mean more adds, but not always more orders. Some of those items get dropped at the cart. And if your report divides adds by product views, quick adds can push your add to cart rate up with no views behind them. Judge it by orders and revenue per visitor, not adds.