What is a WOM (Word of Mouth)?
Understanding WOM (Word of Mouth) in E-commerce
Quick Definition
Word of Mouth (WOM) is an organic marketing phenomenon where customers voluntarily recommend products or services to others through personal communication. It represents powerful, trust-based marketing driven by genuine customer satisfaction, leveraging personal networks and social connections to influence purchasing decisions.
Understanding Word of Mouth Marketing
Why WOM Matters
- •High Trust Factor: 92% of consumers trust recommendations from friends and family over traditional advertising
- •Cost-Effective: Generates marketing reach without direct advertising expenses
- •Conversion Potential: Referred customers have 30% higher conversion rates and 37% higher retention
WOM Amplification Strategies
Referral Programs
Create incentivized sharing mechanisms with rewards for both referrer and referee.
Social Proof
Display customer testimonials, reviews, and user-generated content prominently.
Shareable Experiences
Design products and packaging that encourage natural sharing on social platforms.
Influencer Partnerships
Collaborate with micro-influencers who authentically align with your brand.
Leveraging Technology for WOM
Modern e-commerce platforms like Growth Suite enable sophisticated tracking and amplification of word-of-mouth interactions. By providing detailed visitor behavior insights and personalized engagement strategies, merchants can create experiences that naturally encourage sharing and recommendations.
The key is creating remarkable customer experiences that people genuinely want to discuss and share with their networks.
Put WOM (Word of Mouth) into Practice
Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective wom (word of mouth) strategies.
Other Terms in "W"
- W3C Accessibility Guidelines (WCAG)
- Warehouse Management System (WMS)
- Web Analytics
- Web Crawling
- Webhook
- Webhook Subscription
- Web Hosting
- WebP