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E-commerce Glossary

What is Inventory Tracking?

Understanding Inventory Tracking in E-commerce

Quick Definition

Inventory tracking is a systematic method of monitoring product quantities, locations, and movements throughout the supply chain. It enables businesses to optimize stock levels, prevent stockouts, reduce carrying costs, and make data-driven purchasing decisions by providing real-time visibility into current inventory status and historical performance.

1 min read

Understanding Inventory Tracking

Core Components of Inventory Tracking

  • Product Identification: SKUs, barcodes, unique identifiers for precise tracking
  • Quantity Management: Real-time stock levels across multiple locations
  • Movement Monitoring: Tracking product transfers, sales, returns, and restocking
  • Valuation Tracking: Cost calculation, inventory value assessment

Tracking Methods

Perpetual Tracking

Continuous real-time updates of inventory levels after each transaction, providing instant stock visibility.

Periodic Tracking

Manual inventory counts performed at set intervals, less accurate but lower technology requirement.

Key Performance Metrics

MetricDescriptionIdeal Range
Inventory TurnoverFrequency of inventory replacement4-6 times per year
Stockout RatePercentage of time products unavailable< 2%
Carrying CostExpense of storing inventory20-30% of inventory value

Technology's Role in Modern Inventory Management

Advanced e-commerce platforms like Growth Suite now integrate sophisticated inventory tracking capabilities, enabling merchants to automate stock monitoring, predict demand, and dynamically adjust marketing strategies based on real-time inventory insights.

By leveraging automated tracking systems, businesses can minimize human error, reduce overhead costs, and create more responsive, customer-centric shopping experiences.

Put Inventory Tracking into Practice

Ready to apply these concepts to your store? Growth Suite provides the tools you need to implement effective inventory tracking strategies.